InsideLocal Webinar - Expert Local Search Webinar SeriesAbout InsideLocal: Expert Webinar Series

BrightLocal & the Local Search Forum have teamed up to deliver an exciting series of local search focused webinars. The ‘InsideLocal’ webinar series explores the most important, most topical & most exciting areas of local search marketing.

When & What?

Every 2 weeks we bring together some of the brightest minds in local search to share their insights, opinion and tips on a fresh topic.

Over the course of the series we’ll cover latest changes in Google+ local, Google Places dashboard changes, changing search displays, shifting algorithms, maps, on-site optimization, citations tactics, review strategies & many more.  

Each webinar will run for 90 minutes, incorporating a presentation and Q&A session where attendees can put their questions direct to our expert speakers.

All webinars are free to attend so be sure to book your place early so you don’t miss out! 

Upcoming Webinars

The InsideLocal webinar series continues throughout the winter with more webinars being planned. We have some brilliant speakers lined up to give their verdict & analysis on the biggest issues in Local Search. We have not yet arranged specific dates for all of our upcoming webinars, but simply register your interest below and we will contact you with details once they have been scheduled.

Date / Time Subject Speakers Register

Jan TBA

2pm EST/11am PST

‘Mobile Marketing for Local Businesses’

50% of searches on mobile devices are local in nature. ‘Mobile’ optimization & marketing represents a great opportunity for local busiensses to reach local consumers. We explore the most important aspects of local mobile marketing and layout an action plan for local businesses.

TBA TBA

Jan TBA

2pm EST/11am PST

Latest trends & issues dominating ‘LoSoMo’

In depth discussion about latest changes, issues trends, opportunities in Local. Agenda will change depending on the latest issues which are affecting local and grabbing our attention. The purpose of these sessions will be to bring together specialists in each topic and get their unique insights into trends and issues. 

TBA TBA

Feb TBA

2pm EST/11am PST

The power of reporting in Local Search

How to keep customers happy and prove the value you’ve added through effective reporting.

Myles Anderson & Phil Britten

TBA

Don’t miss out! 

Fill out my online form.

Recent Webinars & Recordings

Date / Time Subject Speakers Recording

July 10th

2pm EST/11am PST

‘The State of Local Search’

An in-depth look at the most critical & topical issues affecting local search. Our panel of local experts give their invaluable insights, opinions and tips which will help you in your daily work.

Andrew Shotland,
Mike Blumenthal, Phil Rozek & Myles Anderson

Watch the recording

July 31st

2pm EST/11am PST

Advanced Onsite Local SEO Techniques

Top tips for optimizing local business websites which balance good SEO practice, conversion and design. The result is a great looking website which dominates SERPs and converts clicks to calls & contacts.

Mike Ramsey  & Matthew Hunt Watch Recording

August 14th

2pm EST/11am PST

Effective Sales Strategies for Local Agencies

Practical tips & advise t0 help new SEOs & established agencies to know how to target & win their own customers.

David Sprague & Laura Betterley  Watch Recording

September 11th

2pm EST/11am PST

Enhanced Citations for Local Search Greatness

We talk through the most important elements of an effective citation strategy and provide some advanced tips on how you can use citations to dominate search results for your clients.
David Moceri, Nyagoslav Zhekov & Myles Anderson  Watch Recording

Septmber 25th

2pm EST/11am PST

Reviews & Reputation Management

We explain just why reviews are so critical and give you some great tips & tactics to generating & managing your local business reviews.

Don Campbell,    Phil Rozek &     Myles Anderson

Watch Recording

November 21st

2pm EST/11am PST

Local Ranking Factors debate – Panel Debate

Local search is a dynamic & ever changing discipline. It’s critical for SMBs and local search experts to understand the factors which influence local rankings and stay on top of the latest changes.

Andrew Shotland, Phil Rozek, Mike Ramsey & Dev Basu

Watch Recording

December 5th

2pm EST/11am PST

Optimization for Serice Area Businesses

SABs often struggle to gain prominence in local search due to a lack of a physical location – so just what can they do to gain traction & ranking in local SERPs? We explore these issues & how they can be overcome. 

Thomas Ballantyne & Matthew Hunt

Watch Recording