New White-Label Emails & ‘External Reports’

New White-Label Emails & ‘External Reports’

We have released a major update to our white-label reporting feature.

2 Big Updates

1. ‘External URL’ reports for all tools & reports

Reports for all of our tools are now available on external URLs. These are URLs which can be shared with clients so that they can view their reports outside of BrightLocal.comWhite label seo report

External URL reports appear on a non-BrightLocal branded domain =

The reports can be branded up like our PDF reports with your own logo & colors. They inherit the same logo, colors & text which you set up in your white-label profiles so you don’t need to make any changes. (see White-Label Profiles – login needed)

Each time your reports run the updated data is available on these URLs for your clients to view. The URLs of the reports don’t change so you can give your clients these links 1 time, rather than send a new PDF each month.

Example External URL reports – 

To turn-on external URL reports you need to access the report within your account and click on the ‘Publish Report’ button.

2. White-label Email Alert

Many of our customers have asked if they can white-label the email alerts that we send out. We have now enabled this so that you can –White-label SEO emails

  • Send emails with your own logo
  • Remove all BrightLocal branding & colors
  • Send emails from your own ‘Sender’ address

There are a few steps to complete in order to set-up white-label emails. We use a 3rd party site ( to handle email delivery and you need to create an account on PostMarkApp. Doing this enables you to set-up email alerts so that they come from your own domain & sender address, as opposed to coming from

Setting up a PostMarkApp account

  • Setting up an account is free & takes 5 minutes
  • PostMarkApp provide 10,000 free email credits
  • Extra email credits cost just $0.001 per email

To set-up white-label emails please go to the new ‘Email Settings’ tab within your White-Label Profile and follow the instructions posted there.

Watch video tutorial

Take a minute to watch the video to see external URL reports & white label emails in action.

We hope these new features make Brightlocal even more useful for you. Please let us know if you have any questions or feedback for us.

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14 thoughts on “New White-Label Emails & ‘External Reports’”

  1. Thanks Myles for this great featured. Something to consider mentioning to your subscribers is the free credits that postmarkapp offers. We used them up and didn’t get a notice from postmarkapp. As a result, all of our white label reports didn’t deliver for 60 days.

    We scanned our email and didn’t receive any notice from postmarkapp that our credits expired. We purchased the credits (very affordable) and suddenly all of the reports were delivered at once. Yikes!! Well….at least I can call my clients and explain, then wish them a happy holiday.

    1. Hi Chris

      Did you turn on the public/external URL in the report itself?

      You can do this by clicking on the green button at the top of your report, or in the edit interface.


    1. Haha…fair enough Scott – you’ve been asking for this for some time now. We haven’t been sitting on our hands, just working on a ton of projects, but i’m very happy that we can finally deliver this for you 🙂

  2. I can’t see any edit capabilities for the body of the report itself. There are sometimes minor errors which need to be corrected to maintain the integrity of the report. If a client picks up 1 mistake it devalues the entire report

    1. Hi Chris – apologies i thought you were referring the ‘other’ edit button. You’re correct and the edit button on SEO Check Up is missing. we’ll get this sorted ASAP.

    1. HI Scott. Most reports never had an edit button right on the report page – just rank checker does.

      All reports can be edited from the drop down list on the overview page.

      But we will add them to the report page itself shortly.

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