Data For Success – Using the Right Metrics to Deliver Successful Local Marketing

Data For Success – Using the Right Metrics to Deliver Successful Local Marketing

On June 17th we hosted the final webinar in the current InsideLocal series!

In conjunction with the Local Search Forum; on ‘Data for Success’, we looked closely at the specific metrics which allow us to make accurate & successful decisions to aid local search marketing campaigns.

Watch Webinar Recording:


Our Expert Panelists

Bill Hartzer Bill Hartzer

Bill is the Senior SEO Strategist at Globe Runner, based in Dallas, Texas. He is a frequent industry speaker at conferences such as Search Engine Strategies & PubCon, and he contributes regularly to Search Engine Watch, Search Engine Guide and his own With over 18 years of online marketing experience, Bill is also one of the original founders of the Dallas/Fort Worth Search Engine Marketing Association. Follow Bill on Twitter & G+.

Dana DiTomaso Dana DiTomaso

Dana is a Partner at Kick Point, based in downtown Edmonton. Having entered the digital marketing field 10 years ago, Dana is passionate about helping local businesses understand the digital world. Dana is a regular industry speaker, the technology columnist for CBC Edmonton AM, and was also named Alberta Venture’s Next 10 & Avenue Magazine’s Top 40 Under 40 in 2012. Follow Dana on Twitter & G+.

Wesley Young

Wesley Young is the VP of Public Affairs at the Local Search Association, which is an industry collective of media companies, agencies and tech providers helping businesses market to local consumers. Wesley blogs about the the industry on both the Local Search Insider blog & Search Engine Land. From 2007-2012, he was General Counsel for two financial services companies and served on the Executive Board of AFCC (American Fair Credit Council). Wesley is also a member of the Dallas Bar Association & a fellow of the Dallas Association of Young Lawyers. Follow Wesley on G+.

About this Webinar



  • Data Strategy & KPIs
  • Offline Conversion Tracking
  • Analytics & Conversion Data
  • Data for Me vs Data for Client
  • Tools & Data Sources you Love
Host & Chat Support:
Time & Date:
  • Wednesday 17 June 2015
  • 60 mins
Webinar Chat / Q&A:

About InsideLocal Webinar Series

BrightLocal & the Local Search Forum have teamed up to deliver an exciting series of local search focused webinars. The ‘InsideLocal‘ webinar series explores the most important, most topical & most exciting areas of local search marketing.

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