Find duplicate listings in Google My Business with BrightLocal

Find duplicate listings in Google My Business with BrightLocal
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As the holiday season approaches, the BrightLocal elves have been busy working on some major updates for our local SEO tools. The latest piece of magic to come out of the BrightLocal workshop is our Google My Business duplicate listing finder!


Find & eliminate duplicate listings

Trying to locate and pinpoint duplicate Google My Business listings has been a longstanding pain point for many in local search.

We’ve been working hard to make this job a little easier for our customers.

The Google Local Wizard has a brand new feature which automatically reports on any suspected duplicate listings we find in Google My Business (GMB).

Using Google Local Wizard users can already monitor their GMB listing & benchmark themselves against competitors to identify improvements and opportunities.

Now we’ve added a comprehensive duplicate listing finder module to this tool, making it the only tool you’ll need to successfully optimize your client’s GMB profiles.


Let’s take a closer look at the GMB duplicate checker  –

duplicate listings in Google My Business


Quickly analyze & action duplicate listings

You’ll find all suspected GMB duplicates listed in your Google Local Wizard report, just underneath the Reviews section.

For each suspected duplicate we display –

  • Name, Address, Phone Number (NAP)
  • Verified status
  • Website URL

duplicate listings in Google My Business

You can use the green ‘View Duplicate’ button to view each duplicate (jump to see listing in Google’s Knowledge Panel).

duplicate listings in Google My Business

You can also choose to make a duplicate ‘Primary‘. Doing this updates your report so that we start tracking this listing as the main listing in your Google Local Wizard report.

And if a suspected dupe is not related to to your business, or is one that you’re not concerned about, then you can delete it so it no longer shows in your report.

The update is live now & is available for all BrightLocal customers. You can check it out on your Google Local Wizard tool here!


Combining Google Search & Maps

To bring you this data in your reports, we use a combination of search queries in Google Search & Google Maps.

We did plan to utilise additional search options in MapMaker, however this service is being phased out in early 2017. When we know what it will be replaced with, we will review options for incorporating it into our duplicate finding process.

We’d like to extend our thanks to Joy Hawkins who helped us define the steps & approach for locating duplicates. Joy is a well known expert on the thorny problem of detecting & fixing duplicate Google My Business issues.

Thank you Joy!

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2 thoughts on “Find duplicate listings in Google My Business with BrightLocal”

  1. Hi! Are you capable of making all the local listing that I would ask you?
    In the local area of quebec city, canada, the local listing are in french.
    If I would provide you with the description and n.a.p. would you be able to apply to those listings?
    Thanks!

    1. Hi Michel

      Yes we can work with French listings and use French descriptions. You just need to create a citationburst campaign via normal route and select the sites you want us to submit you to & provide the descriptions/service list in French.

      Thanks, Myles

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