If you’ve ever considered ditching your 9:00-5:00 “day job” or wondered what it would be like to be your own boss, you aren’t alone. A revolution is taking place: more Americans are starting their own business.
According to the Freelancing in America: 2016 Survey, an annual report conducted by the Freelancers Union and Upwork, freelancers now make up a whopping 35% of the US workforce and contribute around $1 trillion to the economy annually. In the face of job cuts and hiring freezes, this survey underlines just how many Americans are taking matters into their own hands and creating their own full-time jobs.
If you’re a digital marketing professional thinking about creating your own business or are already in the process of setting out on your own as an independent marketing consultant, it can feel like a weight has been lifted. However, starting your own digital agency means there are a whole list of other things to think about and a ton of decisions to make. One of the most important first steps is deciding how you are going to find clients for your consultancy business and what should you charge your new-found clients.
As an independent digital marketing consultant, you’ve got a lot going on. Big to-do lists and probably even bigger ideas. This is your chance to create something independently and work on your own terms. So let’s look at what it means to be part of this new consultant revolution and how to win business as you get started.
Why do people want to be Independent Consultants?
Forbes contributor Elaine Pofeldt, who specializes in the growing solopreneur business industry and its ecosystem, says that one of the biggest perks of going it alone and setting up your own consultancy is the better work-like balance. She notes several findings from the Freelancing in America survey – namely that many independent contractors work less than a 40-hour work week, have easier access to job prospects thanks to a proliferation of platforms and technology, earning potential and the flexibility of the lifestyle.
Having chosen the digital consulting path, you’re likely already experienced in the digital marketing industry, but this is also an opportunity to add to your skill set. If you do go back to school, invest in a training course from an industry expert or take online classes, any SEO, content marketing or PPC expertise you develop will ultimately translate into tangible benefits for your fledgling business. That translates to a healthier bank balance and the credibility needed to charge higher rates.