BrightLocal is now a daily port of call for Nifty Marketing.
The Location Summary dashboard gives the team a quick overview of each client’s performance. Everything they need is at their fingertips in one place: rankings, reviews, website traffic, Google My Business Insights, links, website authority, and more.
“BrightLocal’s tools save us a significant amount of time” explains Ryan. “Being able to get high-level information quickly and accurately is very helpful for our project managers. This helps us keep stronger pulses on multiple campaigns easily.”
Having visibility on all this data helps Nifty Marketing shape their strategy, spot trends, and react faster.
“If the client is seeing an increase or decrease in calls, traffic or leads, you can easily hop into BrightLocal to see what keywords are moving and how that might be impacting everything else,” says Ryan.
BrightLocal’s automated SEO audits are a big timesaver, too. Previously, audits were very manual, used multiple tools, and involved lots of screenshotting. Now the team can conduct SEO health checks and generate shareable reports twice as fast.
“Using BrightLocal has really streamlined our client-auditing process. We can more easily spot red flags, identify trends, and present solutions in less than half the time. It really has been a game-changer for us.”