Facebook Live Best Practices
One of the BIGGEST trends in digital marketing right now is video. Yup. Video marketing is HUGE! In fact, online video accounts for 74% of all online traffic. But many businesses are still hesitant at the thought
Category Archives: Content Marketing
6 Steps to Creating an eBook Lead Magnet that ‘Wows’ Your Visitors
You’ve probably heard of lead magnets. A lead magnet is something you offer to a potential customer in exchange for them giving you something (like their email address so you can market to them later.) eBooks are
How to Create an Email Newsletter Your Customers Actually Read
Email marketing may be a veteran of the digital marketing world (Campaign Monitor touts that email marketing is just five years away from being a half a century old!), but it’s still one of the smartest and
5 Reasons Why Content Marketing is a Must-Have Strategy
The old saying that content is king might be one of the most overused phrases ever to grace the world of digital marketing; however, it’s fair to say that it’s hung around so long because it’s actually
Content Curation: How to Win in the Content Marketing War
It’s no secret that digital marketers need to write content – and a lot of it. From landing pages to blog posts, social media posts to white papers, infographics to listicles (articles presented in the form of
Social Share Count Voted as Most Important KPI for Content Marketing
In our latest weekly poll we asked our SEO community which KPIs they considered to be the most important for a piece of blog content. We had 398 participants, with 91% from North America & the UK. (See full
10 Video Marketing Tips for Maximum Local SEO Impact
Video marketing is a hugely overlooked category of local search engine optimization for local businesses. Producing video content on a surface level seems like a daunting task for most small to medium sized businesses without an in-house