Here is an interesting topic that will no doubt cause a spirited debate among digital marketers – but hey, who doesn’t like a little bit of controversy; right? So here ...
Google is always hitting the headlines with some sort of innovation, adaption, algorithm change or acquisition that has a rolling effect on the rest of the digital marketing and SEO ...
How Online Reviews Impact Consumer Trust and Landing Page Conversions Online reviews about local businesses, products and services can help with search engine rankings, increase click-through rates and impact a potential ...
How Online Reviews Impact Search and Consumer Attitudes Over the years, online reviews have grown to become an important aspect of a successful digital marketing strategy for local businesses. More ...
Welcome to the Local SEO Industry Survey Now in its 5th year, the Local SEO Industry Survey is a study into the business practices, pricing, services, attitudes and growth expectations in ...
by Rosie Murphy
Welcome to the Research Findings of the Annual BrightLocal Local Consumer Review Survey 2016 This survey explores how consumers read and use online reviews. The information contained in this survey ...
[Update 19/12/19: This study mentions Acxiom. Since retiring its directory and local search offerings in 2019, Foursquare has stepped in as one of the main four data aggregators.] Welcome to ...
Last week we learned that the 3-pack on Google’s local results will soon contain a paid listing, meaning that we’ll essentially have a 2-pack which will limit space for organic ...
Links are hugely important in search engine marketing, both in terms of local SEO, and Organic. Authoritative links therefore, are in high demand for SEOs, local businesses and big businesses ...
In March (2016) we ran a poll to find out which Local SEO tasks are the most commonly outsourced. This is a poll we originally ran in 2015 & have ...
[Update: In July 2018, Adwords Express was renamed ‘Smart Campaigns’. For more up-to-date information on Google’s ad options, visit our paid search tag.] There are an abundance of posts about ...
We recently published the results of an annual survey which explores what consumers want from local business websites. The results were taken from a panel of 800 consumers, all based in the ...