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Are We Experiencing a Local Algorithm Update? [Local RankFlux Data – November 2019]

Since Saturday 2 November, our local algorithm tracker, Local RankFlux has been reporting higher than usual ranking fluctuations. While daily volatility levels usually sit within a score of 2.2-2.8, we’ve seen notable fluctuation across all industries. This suggests the possibility of changes to the local algorithm, with Wednesday seeing a peak of 4.71 – nearly… Read More

Published 2019
Fake Reviews Are a Real Problem

Fake Reviews Are a Real Problem: 8 Statistics That Show Why

BrightLocal has been studying the impact of consumer reviews for the last nine years and, in that time, we’ve seen a huge spike in importance. In our first-ever Local Consumer Review Survey carried out in 2010, fewer than seven in 10 local consumers trusted reviews as much as a personal recommendation and just 70% of… Read More

Published 2019
GMB Horror Stories

Tales of Horror from the Dark Side of Google My Business

It’s time to gather around the campfire and tell some spooky Google My Business (GMB) horror stories. Since he shares the name of Friday the 13th killer Jason Voorhees, it’s only fitting that Jason Brown acts as the narrator. Please do not read this post in the dark. Google allows and encourages users to create… Read More

Published 2019