Local SEO Blog

Investing in Google Ads for your client’s local business can increase local foot traffic, in-store sales, and qualified leads. But how do you do this at a low cost whilst tailoring your strategy to your client’s services and business goals? Powered by Search’s Director of Paid Media, Brandon Coward sheds light on the ever-changing features […]

Brandon Coward
May 8th, 2019

We all want value for money, but that’s especially important when you’re a local business on a smaller budget. Dan Fries emphasizes the importance of optimizing your client’s web presence through core local SEO best practices. Read on as he outlines the five most critical and cost-effective marketing moves. With marketing budgets tightening, businesses are […]

Dan Fries
May 3rd, 2019

We’re incredibly proud of the significant updates we’ve made to the BrightLocal brand, so I thought I’d share with you, dear reader, the story of how we got here. Before we begin, you’ll want to know why it was time for a brand refresh. Take a look below at how the BrightLocal brand has changed […]

Jamie Pitman
April 26th, 2019

Most of us know which industries are the biggest culprits within the Google spamming circle, but are you aware of the advantages scammers are able to take, thanks to Google’s rules? Contributor Dan Foland shares some of the worst examples, how they have managed to slip through the net, and the impact they have on […]

Dan Foland
April 25th, 2019

Wouldn’t you prefer to share your Google My Business profile with a neat, punchy, and business specific URL? Well, if you’re finding yourself nodding then read on, because Ben Fisher is here to explain the latest big update to GMB. Short names (or short links) have come to Google My Business (GMB). The feature has […]

Ben Fisher
April 18th, 2019

Could Google Duplex replace human interaction between businesses and their customers? It sounds scary, but it might just be what the successful customer service system of the future looks like. Currently booking appointments and making table reservations, Duplex might eventually be able to update your GMB account automatically. Contributor Dev Basu shares his thoughts on […]

Dev Basu
April 17th, 2019