Local SEO Research

All of BrightLocal's respected and widely-cited research in one place

Local Search Industry Survey 2019

by Rosie Murphy

The Local Search Industry Survey is an annual study that uncovers what it’s like to work in local SEO today. It explores how business practices, pricing, services, and salaries change ...

February 1st, 2019
15 min read

Local Consumer Review Survey 2018

by Rosie Murphy

Welcome to this year’s Local Consumer Review Survey! We’ve compiled the latest trends in online reviews for businesses, giving you all the statistics you need to develop your online reputation ...

December 7th, 2018

Local Services Ads Click Study

by Rosie Murphy

Welcome to the Local Services Ads Click Study! Local Services ads, or ‘Local Services by Google’ as they’re more formally known, are Google’s latest in-SERP advertising option for local and Service ...

October 19th, 2018
12 min read

Online Reputation Management Survey

by Rosie Murphy

With reviews becoming ever more commonplace for local businesses, we wanted to uncover the ways that those in charge of marketing for local businesses saw, used and prioritized online reputation ...

September 27th, 2018
10 min read

Expert Local Citation Survey

by Rosie Murphy

In the world of local SEO, citations have long been established as a necessity. But, what effect do citations have on SEO today? To find out, we asked a panel ...

September 7th, 2018
15 min read