Local SEO Research

Spam in Google My Business comes in many forms. While we know spam is a big concern of the local SEO elite, we wanted to know how the local marketers using BrightLocal were dealing with spammy GMB listings. Ahead of our webinar, ‘How to Fight Spam and Influence Rankings‘, we asked BrightLocal users a series […]

Rosie Murphy
February 13th, 2019

The Local Search Industry Survey is an annual study that uncovers what it’s like to work in local SEO today. It explores how business practices, pricing, services, and salaries change each year. The seventh yearly report is based on responses from 650 local marketers from a range of agencies, local businesses, franchises, and freelancers. Participants […]

Rosie Murphy
February 1st, 2019

Welcome to this year’s Local Consumer Review Survey! We’ve compiled the latest trends in online reviews for businesses, giving you all the statistics you need to develop your online reputation management strategy for local businesses in 2019. When we first released this report way back in 2010, we could never have imagined how important reviews […]

Rosie Murphy
December 7th, 2018

Just like regular SEO, local SEO is an ever-changing game, with search engines moving the goalposts all the time. The myriad factors that can affect rankings in the local pack and localized organic search results are some of the most critical to local businesses, so it’s no surprise that shifts in importance are closely monitored. […]

Myles Anderson
December 4th, 2018

The mobile-first index should have come as no surprise to local businesses. Google announced its plans for mobile way back in 2016, and its slow rollout has given businesses plenty of time to adhere to the new expectations. In July, many local businesses received notifications that mobile-first indexing was now enabled for their sites. And […]

Rosie Murphy
November 9th, 2018

It’s official: review signals are becoming even more important to local SEO rankings. We know Google values trustworthy businesses, and frequent and positive reviews are one way to assess who comes out on top. And while plenty of other review sites exist, Google reviews’ visibility in search results is helping make Google the fastest-growing reviews […]

Rosie Murphy
October 31st, 2018