Local SEO Research

Just like regular SEO, local SEO is an ever-changing game, with search engines moving the goalposts all the time. The myriad factors that can affect rankings in the local pack and localized organic search results are some of the most critical to local businesses, so it’s no surprise that shifts in importance are closely monitored. […]

Myles Anderson
December 4th, 2018

The mobile-first index should have come as no surprise to local businesses. Google announced its plans for mobile way back in 2016, and its slow rollout has given businesses plenty of time to adhere to the new expectations. In July, many local businesses received notifications that mobile-first indexing was now enabled for their sites. And […]

Rosie Murphy
November 9th, 2018

It’s official: review signals are becoming even more important to local SEO rankings. We know Google values trustworthy businesses, and frequent and positive reviews are one way to assess who comes out on top. And while plenty of other review sites exist, Google reviews’ visibility in search results is helping make Google the fastest-growing reviews […]

Rosie Murphy
October 31st, 2018

Welcome to the Local Services Ads Click Study! Local Services ads, or ‘Local Services by Google’ as they’re more formally known, are Google’s latest in-SERP advertising option for local and Service Area Businesses (SABs). With Google launching LSAs in more and more locations and for more types of businesses, we wanted to find out: What impact […]

Rosie Murphy
October 19th, 2018

With reviews becoming ever more commonplace for local businesses, we wanted to uncover the ways that those in charge of marketing for local businesses saw, used and prioritized online reputation management solutions. We asked the attendees of the Local Business Marketing Summit a series of questions on online reputation management in 2018. Thank you to the […]

Rosie Murphy
September 27th, 2018

In the world of local SEO, citations have long been established as a necessity. But, what effect do citations have on SEO today? To find out, we asked a panel of 22 of the biggest local search experts to share their experience, knowledge, and insights into how citations affect local businesses today. Our expert panel […]

Rosie Murphy
September 7th, 2018