Over the last decade, online reviews have been becoming an ever-more-common part of consumers’ purchasing decisions. But, with reviews now being a huge part of online search results, a poor star rating or the feedback of unhappy customers can be hard to miss. The Local Consumer Review Survey provides an annual look into how consumers… Read More
Rosie MurphyBy Rosie Murphy on December 11th, 2019Rosie MurphyGoogle Analytics is undoubtedly one of the most useful tools out there to understand your digital performance, no matter your website’s size. It allows users to track their website visitors, measuring traffic across different online channels over time. For local businesses, however, it can be difficult to know which metrics to watch. With research finding… Read More
Rosie MurphyBy Rosie Murphy on November 15th, 2019Rosie Murphy[Update: November 28th, 2019] After Local RankFlux initially tracked higher than usual ranking fluctuations at the beginning of November, new theories have emerged as the local search community tries to make sense of the changes; the local algorithm update has been coined ‘The Bedlam Update’, by Joy Hawkins, while theories are circulating that flux in the… Read More
Rosie MurphyBy Rosie Murphy on November 8th, 2019Rosie MurphyOur recently-released Google My Business Insights Study took 45,000 GMB profiles across 36 industries and analyzed their Insights to see which industries were outperforming others. Following on from our deep dive into car dealerships’ exceptional performance in Google My Business, it’s time to take a good look at the other big winners in the field,… Read More
Jamie PitmanBy Jamie Pitman on August 1st, 2019Jamie PitmanOur recently released Google My Business Insights Study uncovered a wealth of data (from no less than 45,000 businesses) on how consumers find and interact with businesses via their GMB listings. While it was interesting to see trends appearing over the 16-month period analyzed, some of the biggest surprises came from seeing which industries were… Read More
Jamie PitmanBy Jamie Pitman on July 25th, 2019Jamie PitmanGoogle My Business Insights is one of the most useful tools in a local marketer’s arsenal, but it comes with its own set of challenges. With little out there to guide local marketers on what Google My Business success looks like, we set out to uncover what the typical business should see in their GMB… Read More
Rosie MurphyBy Rosie Murphy on July 15th, 2019Rosie MurphyEnd of content
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