Local SEO Research

Google My Business Insights is one of the most useful tools in a local marketer’s arsenal, but it comes with its own set of challenges. With little out there to ...

On April 25th, Google My Business sent users a survey that seemed to suggest the possibility of paid-for features being added to the GMB product. As you’d expect, the local ...

Local businesses are lucky to have a wide range of local marketing tools at their disposal to help maximize their chances of being noticed online by potential customers. But, with ...

It’s clear, local link building is a vital factor when trying to achieve success in local rankings. But, how do leading local marketers approach getting backlinks, and what do they think ...

Spam in Google My Business comes in many forms. While we know spam is a big concern of the local SEO elite, we wanted to know how the local marketers ...

The Local Search Industry Survey is an annual study that uncovers what it’s like to work in local SEO today. It explores how business practices, pricing, services, and salaries change ...

Welcome to this year’s Local Consumer Review Survey! We’ve compiled the latest trends in online reviews for businesses, giving you all the statistics you need to develop your online reputation ...

The mobile-first index should have come as no surprise to local businesses. Google announced its plans for mobile way back in 2016, and its slow rollout has given businesses plenty ...

It’s official: review signals are becoming even more important to local SEO rankings. We know Google values trustworthy businesses, and frequent and positive reviews are one way to assess who ...

Welcome to the Local Services Ads Click Study! Local Services ads, or ‘Local Services by Google’ as they’re more formally known, are Google’s latest in-SERP advertising option for local and Service ...

With reviews becoming ever more commonplace for local businesses, we wanted to uncover the ways that those in charge of marketing for local businesses saw, used and prioritized online reputation ...

In the world of local SEO, citations have long been established as a necessity. But, what effect do citations have on SEO today? To find out, we asked a panel ...