Local SEO Research

Every year, BrightLocal produces its flagship report on online reviews, the Local Consumer Review Survey, and in last year’s results we noticed some alarming trends that we felt worth further analysis and discussion. Of particular note are the stories the data tells us about the feelings and behaviors of those in the 18-34 age group… Read More

Jamie Pitman
January 27th, 2020

Over the last decade, online reviews have been becoming an ever-more-common part of consumers’ purchasing decisions. But, with customer reviews now being a huge part of online search results, a poor star rating or the feedback of unhappy customers can be hard to miss. The Local Consumer Review Survey provides an annual look into how… Read More

Rosie Murphy
December 11th, 2019

Google Analytics is undoubtedly one of the most useful tools out there to understand your digital performance, no matter your website’s size. It allows users to track their website visitors, measuring traffic across different online channels over time. For local businesses, however, it can be difficult to know which metrics to watch. With research finding… Read More

Rosie Murphy
November 15th, 2019

[Update: November 28th, 2019] After Local RankFlux initially tracked higher than usual ranking fluctuations at the beginning of November, new theories have emerged as the local search community tries to make sense of the changes; the local algorithm update has been coined ‘The Bedlam Update’, by Joy Hawkins, while theories are circulating that flux in the… Read More

Rosie Murphy
November 8th, 2019

Our recently-released Google My Business Insights Study took 45,000 GMB profiles across 36 industries and analyzed their Insights to see which industries were outperforming others. Following on from our deep dive into car dealerships’ exceptional performance in Google My Business, it’s time to take a good look at the other big winners in the field,… Read More

Jamie Pitman
August 1st, 2019

Our recently released Google My Business Insights Study uncovered a wealth of data (from no less than 45,000 businesses) on how consumers find and interact with businesses via their GMB listings. While it was interesting to see trends appearing over the 16-month period analyzed, some of the biggest surprises came from seeing which industries were… Read More

Jamie Pitman
July 25th, 2019