Local SEO Research

It’s official: review signals are becoming even more important to local SEO rankings. We know Google values trustworthy businesses, and frequent and positive reviews are one way to assess who comes out on top. And while plenty of other review sites exist, Google Reviews’ visibility in search results is helping make Google the fastest-growing reviews […]

Rosie Murphy
October 31st, 2018

Welcome to the Local Services Ads Click Study! Local Services ads, or ‘Local Services by Google’ as they’re more formally known, are Google’s latest in-SERP advertising option for local and Service Area Businesses (SABs). With Google launching LSAs in more and more locations and for more types of businesses, we wanted to find out: What impact […]

Rosie Murphy
October 19th, 2018

With reviews becoming ever more commonplace for local businesses, we wanted to uncover the ways that those in charge of marketing for local businesses saw, used and prioritized online reputation management solutions. We asked the attendees of the Local Business Marketing Summit a series of questions on online reputation management in 2018. Thank you to the […]

Rosie Murphy
September 27th, 2018

In the world of local SEO, citations have long been established as a necessity. But how much power do they hold in 2018. To find out, we asked a panel of 22 of the biggest local search experts to share their experience, knowledge, and insights into how citations affect local businesses today. Our expert panel […]

Rosie Murphy
September 7th, 2018

Recent research from BrightLocal has revealed that the average local business ranking 1-3 in Google Local has an average of 85 citations, and that there is a correlation between higher numbers of citations and higher rankings in Google Local. (These findings are based on 122,125 local businesses found using 18,580 related keywords.) This supports the […]

Jamie Pitman
August 24th, 2018

In local SEO, citations are an incredibly important piece of the puzzle. Keeping your name, address and phone number (NAP) consistent across the internet helps Google decide where a business should rank in local search results, and impacts consumers’ trust in a business. While it’s clear that consistent citations are a necessary foundation for local businesses, […]

Rosie Murphy
August 16th, 2018