Local SEO Research

Our recently-released Google My Business Insights Study took 45,000 GMB profiles across 36 industries and analyzed their Insights to see which industries were outperforming others. Following on from our deep dive into car dealerships’ exceptional performance in Google My Business, it’s time to take a good look at the other big winners in the field,… Read More

Jamie Pitman
August 1st, 2019

Our recently released Google My Business Insights Study uncovered a wealth of data (from no less than 45,000 businesses) on how consumers find and interact with businesses via their GMB listings. While it was interesting to see trends appearing over the 16-month period analyzed, some of the biggest surprises came from seeing which industries were… Read More

Jamie Pitman
July 25th, 2019

Google My Business Insights is one of the most useful tools in a local marketer’s arsenal, but it comes with its own set of challenges. With little out there to guide local marketers on what Google My Business success looks like, we set out to uncover what the typical business should see in their GMB… Read More

Rosie Murphy
July 15th, 2019

On April 25th, Google My Business sent users a survey that seemed to suggest the possibility of paid-for features being added to the GMB product. As you’d expect, the local SEO community reacted strongly to the survey, with Mike Blumenthal speculating the survey was “the work of a summer intern”. But with official results from… Read More

Rosie Murphy
June 5th, 2019

Local businesses are lucky to have a wide range of local marketing tools at their disposal to help maximize their chances of being noticed online by potential customers. But, with Google My Business adding more features for local businesses all the time, you could be forgiven for assuming local businesses no longer need to dedicate… Read More

Rosie Murphy
May 2nd, 2019

It’s clear, local link building is a vital factor when trying to achieve success in local rankings. But, how do leading local marketers approach getting backlinks, and what do they think makes a good local link? To find out, we asked a small group of local SEO experts to share their opinions and experiences of building… Read More

Rosie Murphy
March 15th, 2019