The Local Search Industry Survey is an annual study that uncovers what it’s like to work in local SEO today. It explores how business practices, pricing, services, and salaries change each year. The seventh yearly report is based on responses from 650 local marketers from a range of agencies, local businesses, franchises, and freelancers. Participants… Read More
Rosie MurphyBy Rosie Murphy on February 1st, 2019Rosie MurphyWelcome to this year’s Local Consumer Review Survey! We’ve compiled the latest trends in online reviews for businesses, giving you all the statistics you need to develop your online reputation management strategy for local businesses. When we first released this report way back in 2010, we could never have imagined how important reviews would become… Read More
Rosie MurphyBy Rosie Murphy on December 7th, 2018Rosie MurphyThe mobile-first index should have come as no surprise to local businesses. Google announced its plans for mobile way back in 2016, and its slow rollout has given businesses plenty of time to adhere to the new expectations. In July, many local businesses received notifications that mobile-first indexing was now enabled for their sites. And… Read More
Rosie MurphyBy Rosie Murphy on November 9th, 2018Rosie MurphyIt’s official: review signals are becoming even more important to local SEO rankings. We know Google values trustworthy businesses, and frequent and positive reviews are one way to assess who comes out on top. And while plenty of other review sites exist, Google reviews’ visibility in search results is helping make Google the fastest-growing reviews… Read More
Rosie MurphyBy Rosie Murphy on October 31st, 2018Rosie MurphyWelcome to the Local Services Ads Click Study! Local Services ads, or ‘Local Services by Google’ as they’re more formally known, are Google’s latest in-SERP advertising option for local and Service Area Businesses (SABs). With Google launching LSAs in more and more locations and for more types of businesses, we wanted to find out: What impact… Read More
Rosie MurphyBy Rosie Murphy on October 19th, 2018Rosie MurphyWith reviews becoming ever more commonplace for local businesses, we wanted to uncover the ways that those in charge of marketing for local businesses saw, used and prioritized online reputation management solutions. We asked the attendees of the Local Business Marketing Summit a series of questions on online reputation management in 2018. Thank you to the… Read More
Rosie MurphyBy Rosie Murphy on September 27th, 2018Rosie MurphyEnd of content
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