Local SEO Research

Recent research from BrightLocal has revealed that the average local business ranking 1-3 in Google Local has an average of 85 SEO citations, and that there is a correlation between higher numbers of citations and higher rankings in Google Local. (These findings are based on 122,125 local businesses found using 18,580 related keywords.) This supports… Read More

Jamie Pitman
August 24th, 2018

In local search, SEO citations are an incredibly important piece of the puzzle. Keeping your name, address and phone number (NAP) consistent across the internet helps Google decide where a business should rank in local search results, and impacts consumers’ trust in a business. While it’s clear that consistent citations are a necessary foundation for local… Read More

Rosie Murphy
August 16th, 2018

Google My Business is one of the most useful tools local businesses have in their arsenal. But while it is undoubtedly a must-have tool for businesses wanting to connect with customers, it’s not without its challenges. Following our recent poll exploring which fixes our users want from Google, we wanted to drill down into the… Read More

Rosie Murphy
July 5th, 2018

Google is the unmistakable boss of the SEO industry, but as we all know, great power brings with it great responsibility. With SEOs having to jump at every new change that Google implements, it only makes sense to uncover the niggles that are making their jobs more difficult. To help Google decide what they need to… Read More

Rosie Murphy
May 24th, 2018

Welcome to BrightLocal’s Voice Search for Local Business Study We’re living in a voice-activated world, with Google Home, Amazon’s Alexa, Apple’s Siri, and Microsoft’s Cortana making it into more consumers’ homes—and pockets. But while the onslaught of voice search is well-established, there has been comparatively little exploration of its impact on local businesses. To rectify… Read More

Rosie Murphy
April 26th, 2018

You’ll have heard the oft-quoted claim that “content is king”, but for busy business owners, we know investing the time, investment and energy in starting blogging can feel like a gamble. In our recent Expert Local Business Link Building Survey, 70% of local SEO experts told us that blogging was a valuable strategy when building… Read More

Rosie Murphy
April 13th, 2018