Local SEO Research

You’ll have heard the oft-quoted claim that “content is king”, but for busy business owners, we know investing the time, investment and energy in starting blogging can feel like a gamble. In our recent Expert Local Business Link Building Survey, 70% of local SEO experts told us that blogging was a valuable strategy when building… Read More

Rosie Murphy
April 13th, 2018

Welcome to BrightLocal’s Local Citations Trust Report! The building of local citations is a keystone in local search visibility. When your business’s Name, Address, and Phone number (NAP) are mentioned online in directories, business listings, and other websites, you can be sure of increased discoverability and awareness. However, due to human and program error, mistakes… Read More

Rosie Murphy
March 27th, 2018

Welcome to the Expert Local Business Link Building Survey Over the last few years, we’ve seen lots of questions from businesses around local link building, and SEO professionals who wanted to prove to customers the importance of links in local rankings. We could never find a resource that we felt answered all of these questions… Read More

Rosie Murphy
February 13th, 2018

At the tail end of 2017, we conducted a survey of over 1,000 US-based local SEO professionals from all walks of life, and the results of the Local Search Industry Survey paint an interesting picture of an industry optimistic about the future but not particularly proactive about getting new clients or hiring more staff. We’ve… Read More

Jamie Pitman
January 23rd, 2018

Local business reviews are more important than ever, with 82% of consumers reading reviews for local businesses. We wanted to understand more about the growth of the leading ‘local’ review sites –  Google, Facebook, Yelp, TripAdvisor, and Foursquare – so we delved into our extensive review tracking data to find out: Which ‘local’ review site has seen the… Read More

Rosie Murphy
January 17th, 2018

Working as a local SEO freelancer can feel a world apart from life in an agency, with different pay, services, and priorities affecting every part of the working day. Following our recent Local Search Industry Survey, we wanted to highlight the differences and similarities beween these two sides of the local SEO industry – and… Read More

Rosie Murphy
January 10th, 2018