The modern digital marketing landscape is an incredibly competitive one, with more agencies than ever opening their doors and more specialists setting up shop with very niche offerings.
As a backdrop to this, proximity study research suggests that an overwhelming 90% of local consumers will travel a maximum of 20 minutes to purchase a product or service.
Local SEO is therefore increasingly essential for small brick-and-mortar retailers and service suppliers—especially those looking to survive against behemoths like Amazon, Walmart and eBay, who dominate the main organic listings.
Search Engine Land columnist Jayson DeMers summed it up perfectly, noting,
“Now that the internet has become the primary source consumers turn to for local business information, not showing up in local search is tantamount to professional suicide.”
Simply put, local SEO can’t be ignored.
The importance of local SEO is not the only reason that agencies and consultants have a huge pool of potential clients to mine for business. As local search has gained traction from a commercial perspective, it’s become harder to successfully carry out local optimization without specialist help. The size of the local pack has slowly reduced over time, too, ramping up competition for the precious regional real estate.
With every company that boasts a physical location more or less compelled to focus on achieving strong local rankings if they hope to attract local consumers, there is an abundance of opportunity for marketing agencies to generate leads and obtain a steady influx of local SEO clients.
Even those marketing agencies with healthy client rosters can’t afford not to generate B2B marketing leads. Regardless of whether or not you have your sights set on growing your agency or consulting business, it’s foolhardy to cease lead generation efforts—an empty pipeline could be fatal if you lose one or two key clients.
If you aren’t sure how to get marketing leads or simply need a few new ways to generate referrals and successfully sell your SEO services to local businesses, read on for eight tactics that you can employ right away, whatever your agency’s own physical location.