1. Good for Google
Google references these accounting directories & financial citation sites to determine more about a business. Having your correct contact details, a complete list of services & ideally some reviews helps Google know more about you. This gives your business added SEO authority which means you rank higher!
In our recent Expert Citation Survey, 33% of local SEO experts confirmed that niche directories offer the greatest authority.
2. Good for local Customers
When searching for an Accountant or Financial Services firm in their immediate area, consumers will not only use search engines like Google, Bing & Yahoo, but also local directories. So getting your business listed in the right place gives you a much better chance of being found online by potential customers.
In addition, these leads often tend to be higher converting than other sources, as you’re reaching users who are searching for local financial services.