Local Marketing

A content silo ensures that search engines index relevant content on your client’s website—and this can lead to better rankings. It also provides a great reader experience when local searchers ...

Black Friday is one of the biggest shopping days of the year in the United States. Online shopping brought in $8.9 billion in sales for 2021. What’s even crazier is ...

​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​Local searchers buy from businesses that not only have the best products and services but also, provide a great buying experience. According to the State of the Connected Customer report ...

Instagram has launched a new map search feature to help users discover local businesses more easily. The new feature allows users to scroll around a map, browse popular locations, and ...

Recently, Google’s Search Advocate John Mueller made a hard case for quality above all things SEO. However, the bar for uniqueness and quality is higher than ever. In our competitive ...

Are you trying to create a local content strategy but have become stuck because lots of content recommendations are better suited to enterprise-level businesses? Well, don’t worry—there’s a way to ...

Are you looking for more ways to get your business found by your local customers? Would you like to discover more marketing opportunities in your area? Competitive monitoring is something ...

Keyword research is one of the major cornerstones of marketing success for any local business targeting greater visibility in the local search results.  If you’re looking for ways to boost ...

In 2021, 51% of local businesses paid for content creation and optimization, which is up from 28% in 2020. Even with an improved design, ranking in the Local Pack is ...

Optimizing the website of a single-location brick-and-mortar business for the local search results can be a challenge—but it’s significantly more complicated when doing so for a business with hundreds or ...

Instagram is a fantastic place for brands to promote themselves and to connect with new and existing customers. Although many local and small business owners know that Instagram is a ...

26% of adults in the US live with a disability—but less than 1% of the top million website homepages meet the most widely used accessibility standards. That’s a lot of ...