For the longest time, SEO and PPC have been viewed as two separate entities. Many businesses would have the departments siloed separately, which can result in the two teams competing ...
Despite ongoing criticism of its data privacy practices, Facebook shows no signs of slowing down, with recent research (admittedly from Facebook itself) showing that its users are up 8% year over ...
Please Note: In November 2021, Google retired the name ‘Google My Business’ and now uses ‘Google Business Profile’ to refer to the profile searchers see and ‘Google Business Profile Manager’ ...
‘Adventures in Local Marketing’ is back with a bang for 2021! In our first episode of the year, we’re joined by yet another expert guest to take stock of SEO ...
Now that 2020 is well and truly behind us, we can begin looking forward to bigger, better things. That’s right folks, the time is once again upon us to bring ...
There’s no doubt content is key to both ranking high in local search and generating more leads, but there’s a lot of mixed messages about the best ways to approach ...
One of the toughest aspects of working in SEO is convincing clients that what you’re doing will pay off. Choosing to optimize for long-tail keywords can be a tough fight ...
by Adam Enfroy
Building a strong Twitter following for a local business is tough. It seems like only big brands, politicians, and celebrities get attention. There’s also a ton of information on how ...
by Dan Fries
“Humor is subjective,” is something we’ve all heard. What’s funny to you might not be funny to someone else, sure. But subjectivity only refers to the effect of comedy, not ...
by Jamie Pitman
Local marketing can be simply described as any marketing activity which puts your business in front of consumers within a certain radius of your location. While that’s straightforward enough, there ...
We talk a lot here about how to keep up to date on local SEO news, from forums to webinars, and beyond. But what better way to learn than by ...
by Terry Cane
In spite of — or perhaps because of — its age, email marketing remains one of the most powerful ways to accomplish outreach, retain customers, and boost engagement. Assuming you ...