Local SEO Insights

Every time you open your phone and search for a local business, something in the SERP has moved or changed. So what’s the solution for PPC? Here, guest contributor Chris St. Jean explains why, at a time of great uncertainty for fast-changing local SERPs, local businesses need a holistic and data-driven approach to paid search.… Read More

Chris St. Jean
August 27th, 2019

Thanks to the dominance of mobile search and our ‘always-on’ consumer mindset, local SEO is today critical to every business in some way. We carry smartphones pretty much every waking moment, so it’s second nature to turn to Google when we’re in need of a local business. Whether that’s an emergency plumber to fix a… Read More

Jamie Pitman
August 21st, 2019

Whether good or bad, reputation is a powerful business force. When used correctly it can be a huge aid to driving more visibility and customers to your business. A powerful online reputation is a great form of social proof, and can give potential consumers, as well as business partners and suppliers, the confidence to buy… Read More

Jamie Pitman
July 24th, 2019

Google My Business Insights is one of the most useful tools in a local marketer’s arsenal, but it comes with its own set of challenges. With little out there to guide local marketers on what Google My Business success looks like, we set out to uncover what the typical business should see in their GMB… Read More

Rosie Murphy
July 15th, 2019

If you’re serious about targeting local consumers and boosting your local search visibility, you’ll need to take some time to optimize your Google My Business (GMB) listing. In recent years, Google has rolled out a whole host of new Google My Business features, so much so that you may well find you’ve missed one or… Read More

Jamie Pitman
July 12th, 2019

If you’re just getting started with local search, or figuring out how to get more visibility for your local business, welcome! Our simplified guide to Google local search is jargon-free, explains everything in plain English and is packed with easy-to-action tips. We’ll touch on the essential local SEO tools you’ll need to make your life… Read More

Jamie Pitman
July 11th, 2019

Although local neighborhood businesses may share a common audience on the surface, they can have wildly different needs when it comes to local marketing, which is why it’s always important to carefully consider business type. We often talk about local businesses as ‘brick-and-mortar’ businesses, in order to define them as separate to online-only operations (such… Read More

Jamie Pitman
July 11th, 2019

Local SEO (or local search marketing) can be a lot to get your head around even if you’re already fluent in standard SEO, but if you’re coming completely fresh to local SEO, the various completely new techniques and tools you have to learn and understand can seem very intimidating. For this reason, it’s very common… Read More

Jamie Pitman
July 10th, 2019

Achieving good visibility in the local pack is of increasing importance to local businesses, especially those who find themselves unable to compete with big-ticket rivals in the main search results. If you’ve recently been charged with boosting your brand’s local search rankings, read on for 10 tips to take action right now. We also have… Read More

Jamie Pitman
July 10th, 2019

Growing your online visibility via business directories (also known as building citations) is integral to your local marketing strategy. Using a business directory list like the one below helps to increase search rankings, build trust and authority with search engines, and gives potential customers a greater chance of finding you online. There’s a wealth of… Read More

Chloe Butterfill
July 3rd, 2019