How to Set Up Your Google Business Profile
by Alix Coe
In November 2021, Google rebranded Google My Business (GMB) to Google Business Profile (GBP). Some of the tools referenced in this guide use the GMB name but are still relevant ...
by Alix Coe
In November 2021, Google rebranded Google My Business (GMB) to Google Business Profile (GBP). Some of the tools referenced in this guide use the GMB name but are still relevant ...
by Rada Daktina
Yelp is one of the biggest and most popular online business directories. It’s a fantastic place for all kinds of local businesses to advertise themselves for free, and for users ...
by Alix Coe
Many local businesses have noticed huge fluctuations in their local search rankings over the last few weeks, with Google now confirming an important update to the local algorithm. Rolling out ...
by Alix Coe
Update: In December 2021, Google updated the local search algorithm to place more prominence than ever before on proximity as a ranking factor. Aptly nicknamed the Vicinity Update, this algorithm ...
A question I sometimes hear from business owners goes something like this: “Do we really need call tracking? It seems like an extra expense we can do without?” This provides ...
Optimizing the website of a single-location brick-and-mortar business for the local search results can be a challenge—but it’s significantly more complicated when doing so for a business with hundreds or ...
At the beginning of November 2021, Google announced that it is rebranding Google My Business as Google Business Profile. The name change isn’t major news in itself as the product ...
This is an edited excerpt of the ‘Elements to Audit and Why’ lesson from Amanda Jordan’s free ‘How to Perform Local SEO Audits for Multi-location Businesses’ course in BrightLocal Academy. ...
by Irwin Hau
26% of adults in the US live with a disability—but less than 1% of the top million website homepages meet the most widely used accessibility standards. That’s a lot of ...
Adventures in Local Marketing is back for a second season! Throughout season two, we’re going to be branching out to cover a broad range of topics to truly help you ...
Developing an effective SEO strategy is a process that requires time, knowledge, and the right tools. It also requires an adequate amount of insightful preparation! Before getting started with a ...
by Jamie Pitman
Local SEO (or local search marketing) can be a lot to get your head around even if you’re already fluent in standard SEO. But if you’re coming completely fresh to ...