Julian is a Senior Manager of SEO at Asurion (a tech insurance and warranty provider) and its subsidiary UBreakiFix, the retail chain of corporate-owned and franchise-owned tech repair stores with around 700 locations in the US and surrounding territories. He also runs a boutique consultancy, Advertising Commissions LLC, where he is the principal SEO consultant working with a range of businesses.
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Join us for a FREE two-day virtual event
September 3—4
8am PT 11am ET 4pm BST
100% FREE Local SEO Conference
Local SEO for Good
Local SEO for Good is a conference with a cause. It brings together some of the top minds in local SEO to share next-level insights, skills, and tactics while contributing to the global community.
Covering topics in local marketing, SEO, digital, and more, Local SEO for Good has something for everyone in search.
The event is completely free to attend. Instead of a ticket fee, we’ll donate on your behalf to charities handpicked by our speakers, so every session helps do some good.
Free Talks and Panels on:
- Google Business Profile
- AI
- Customer Feedback and Reputation
- Technical SEO
- User Search Behavior
- Local TikTok Marketing
- Insights from a Huge Ranking Study
- Local SEO Strategy
- Marketing Advice from the Pros
Get Your Free Ticket
Meet our Speakers
Meet the expert SEOs sharing their knowledge and insights with you.
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Wil Reynolds
Founder and CEO at Seer Interactive
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Andi Jarvis
Founder and Strategy Director at Eximo Marketing
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Gurenda Bilbao
Strategic Business Development Manager, Local Search Experiences, EMEA, Google
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Joy Hawkins
Owner at Sterling Sky
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Melissa Popp
Content Strategy Director at RicketyRoo
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Julian Hooks
Senior Manager of SEO at Asurion
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Elizabeth Rule
Local SEO Strategist and Account Manager at Sterling Sky
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Ben Fisher
Founder at Steady Demand
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Krystal Taing
VP Solutions at Uberall
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Paul Modaley
Content Marketing Manager, Uberall
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Andrew Shotland
CEO at Local SEO Guide
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David Mihm
Local Search Consultant at Near Media
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Greg Sterling
Co-Founder at Near Media
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Mike Blumenthal
Co-Founder at Near Media
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Leighanne Jones (Rayome)
SEO Manager at Beyond Blue Media
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Iva Jovanovic
Freelance SEO Specialist
Check Out the Full Agenda
Timings are displayed based on your time zone.
Day 1
Wednesday, September 3
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4:00
Welcome and Intros
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4:15
Opening Keynote: Building a Brand That Locals Love, and How That Just Might Help You Battle Against the Big Behemoths
Wil Reynolds will walk people through his journey of shifting from organic search to winning with humans, because humans will always love real people they can see, touch, and feel. Unfortunately, in search for too long, domain authorities caused people to win, which just reinforced big brands. This talk will explore how smaller brands will have more of an opportunity to win if we can get people to change the way they search and also change their custom instructions.
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4:45
From Google Maps to TikTok: Adapting Local Content for Every Platform
A breakdown of how local content needs to shift across different platforms. What works for Google may not work on Instagram, and vice versa. Strategic tips for repurposing effectively.
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5:15
What I Learned From 1,000,000 Grid Ranks
Over the last 6 months LSG has tracked 1M weekly local grid ranks and married the GBP data with organic web results data (e.g. backlinks.) Andrew will walk you through how these SERPs have changed over time and which factors correlate with great rankings. Attendees will learn: - How far away from your physical location can you expect to rank in Google Maps? - How does review count affect your Local Pack rankings over time? - How do backlinks affect Local Pack rankings?
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5:45
Break
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6:45
The New Customer Journey: How Local Searchers Find and Choose Lawyers
This session will present new data and research combining actual user behavior with comprehensive survey data to provide a 360° view of how clients discover and select attorneys in today's volatile local digital landscape. We'll outline the critical touchpoints and provide insight into the "why" behind user behavior. We'll identify the local variables that truly matter and the channels that most influence consumers. We'll also answer the question whether AI is making inroads against Google in this high-spending local vertical.
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7:30
Technical SEO for Local Websites and Why It Matters
Local businesses rely heavily on organic visibility to attract nearby customers, but they also need a strong technical SEO foundation. Most businesses deal with a technically challenging website, or have no budget to take care of this — but what happens when the loading takes forever? Or if Core Web Vitals fail? What does all this mean for local businesses? With examples, practical tips, and common mistakes, this talk will break down the essential technical elements that directly impact local search performance and how to prioritize and address these issues.
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8:00
Fireside Chat - GBP Problems & How to Solve
Joy and Ben will dive into some of the most common problems found when managing Google Business Profiles as well as some top tips and tricks on how to solve them. Tune in to learn how to avoid running afoul of Google and, even more importantly, what to do in case you find yourself in a pinch.
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8:45
Closing Remarks
Day 2
Thursday, September 4
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4:00
Welcome and Intros
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4:15
A Conversation with Google
Join us for an exciting conversation with Google. We'll be joined by Gurenda Bilbao who will be sharing valuable insights on leveraging the Google Business Profile to benefit from the latest trends in Search queries and Google's planned developments to drive even more customer engagement with local businesses.
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4:45
Choose Wisely: GBP Category Strategies for Maximizing Google Maps Visibility
Google Business Profile (GBP) categories are one of the most underutilized elements in local SEO - despite playing a crucial role in how and when businesses appear in local search results. In this action-packed session, Elizabeth will break down exactly how to choose the right primary and secondary categories, avoid common pitfalls like the local filter, and use competitive research to uncover opportunities to increase local visibility for relevant searches. Whether you manage one listing or dozens, you’ll walk away with fresh, practical strategies to help make smarter GBP category decisions that can really move the needle.
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5:15
Mining Gold from Customer Feedback
Discover how to harness the raw, unfiltered language of customer reviews to gain actionable insights that drive real business improvements. This session will show you how analyzing verbatim feedback can help pinpoint service gaps, improve products, and boost both your online ratings and overall reputation. Learn practical methods and tools to turn customer sentiment into measurable business success.
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5:45
Break
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6:45
Keeping Humans in Marketing
In a world flooded with content and endless automation tools, it’s easy to forget that marketing is, at its core, about people. We’ll chat about why the human side of marketing still matters—especially for local businesses that operate physically within their communities. We'll touch on where AI can be helpful and where it falls flat. It's not about ditching tech—it’s about using it without losing what makes marketing meaningful.
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7:15
Local SEO: How To Make More Customers Click, Choose & Walk Through Your Doors
Krystal Taing and Paul Modaley from Uberall share insights from real-world data about how customers make decisions and how your local SEO strategy can influence them.
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8:00
Closing Keynote: Marketing Advice From the Best Marketer You've Never Heard Of
As marketers we spend a lot of time studying other marketers, learning from other marketers and trying to win more awards than other marketers! But, perhaps, there are some amazing marketing lessons we can learn from different disciplines. This presentation looks at three important marketing lessons from someone most people have never heard of.
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8:30
Closing Remarks
Nominated Charities
Each charity has been personally chosen by our speakers, and we’ll split our donation equally to support every cause.
Get Involved While Making a Difference
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As a thank you to our speakers, we’ll donate to a charity chosen by each of them. It’s a small way to give back and shine a light on the causes that matter most to them.
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During the event, you’ll also have the option to donate to the nominated charities. Whether you donate a dollar or twenty, every bit makes a difference.
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The charities our speakers have chosen will support communities both locally and around the world.
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Giving back to charity isn’t just a side note for us; it’s a part of who we are.
Sponsors
Interested in sponsoring Local SEO for Good?
Sponsorship fees will help us raise even more money for each nominated charity.
Contact [email protected] to find out how you can get your business in front of thousands of marketers, SEOs, and small businesses.
100% of sponsorship fees will go to charity.
Testimonials
What previous attendees are saying
“It was fantastic. All presenters were great and got tons of actionable info (too much to absorb in one viewing, actually). Honestly amazing! And all to benefit great organizations. So happy I attended!”
“Local SEO for Good. What a concept. ”
“Excellent explanations and great speakers.”
“Local SEO for Good has been FANTASTIC today! Normally, in any event, there might be one or two talks that aren't really relevant to me. Not so today! So many notes. So much yay.”
“I was lucky enough to attend. Very insightful.”
“The whole setup was great! Being able to pause and catch up on notes and take client calls and then jump back in without missing anything was phenomenal! Plus, all the speakers were amazing! I took away a ton of information and validated many of my current practices!”
FAQs
Will I have access to a recording after the event?
Not this time, sorry. We want as many people to attend the live event, join conversations in real-time, and engage with our speakers there and then.
Can I share the streaming link or any content outside the event?
This is a free event, so tell your friends, colleagues, and even your clients to sign up and watch. The content will be available live during the stream, but won't be available once the event has ended.
How will BrightLocal support the nominated charities?
BrightLocal will donate a sum of money to charities nominated by our speakers. These charities are listed on the event registration page for everyone to see. We're also offering sponsorship slots to brands and businesses wanting to get their name out there, whilst donating to a worthwhile cause. 100% sponsorship fees will be donated. BrightLocal does not take any money from this event.
Who is the event for?
This event is for local marketers, digital marketers, and SEOs. Both in-house and agency teams will find value in attending.
How do I tune into the livestream?
The event will stream via YouTube. The YouTube link will be on your registration confirmation, and you will be emailed the access link before the event.
Can I donate to the cause?
Yes, you absolutely can! We'll share a link to a fundraising page throughout the event, so you can donate on the days!