Local SEO for Good

Wil Reynolds, Founder and CEO of Seer Interactive, is a globally recognized thought leader in SEO and digital marketing. In 2002, after his then-boss wouldn’t let him volunteer on his lunch break, Wil launched Seer with a vision to combine digital expertise with a deep commitment to community impact.

Under Wil’s leadership, Seer has expanded into a top-tier digital marketing agency offering services like SEO, Paid Media, Analytics, and Creative. From mid-sized to Fortune 500, Seer services clients in Banking, Higher Ed, SaaS, high tech, and pharma.

As a certified B Corp, the Seer team is dedicated to crushing goals for their clients and uplifting their community – and each other, full stop.

Andi is the Founder and Strategy Director of Eximo Marketing, a marketing strategy consultancy based in Belfast and Liverpool.

Andi hosts the Strategy Sessions podcast, a show that interviews some of the best marketers in the world, including Seth Godin, Rory Sutherland and April Dunford.

He holds an MSc in Marketing and the Marketing Week Mini MBA in Marketing. He teaches marketing at Liverpool John Moores University and Uni Vaasa in Finland. He also runs a fundraising project, Eximo & Friends with Barnardo’s, where marketers volunteer to provide consultations to small businesses in return for a donation to support refugees. You should also know that Andi likes to talk, at length, about: being a dad, his BBQ, rugby league, boxing and cricket.

As the Google Lead Business Development Manager for Local Search experiences in EMEA, Gurenda brings a wealth of knowledge in helping businesses optimise Google Search results and connect with local customers.  In collaboration with Brightlocal, Gurenda will be sharing valuable insights on leveraging the Google Business Profile to benefit from the latest trends in Search queries and Google’s planned developments to drive even more customer engagement with local businesses. 

Joy is the owner of the Local Search Forum, LocalU, and Sterling Sky, a Local SEO agency in Canada & the USA. She has been working in the industry since 2006, writes for publications such as Search Engine Land, and enjoys speaking regularly at marketing conferences such as MozCon, LocalU, Pubcon, SearchLove, and State of Search. You can find her on Twitter or volunteering as a Product Expert on the Google Business Profile Forum.

Melissa Popp is the Content Strategy Director at RicketyRoo. Melissa thrives at the intersection of storytelling and strategy, where creativity meets data-driven insights to craft powerful narratives that captivate, engage, and convert. Partnering with brands to navigate competitive markets, Melissa focuses on weaving authority, authenticity, and relevance into every piece of content, helping businesses secure visibility, build trust, and achieve measurable success. From guiding top-ranking strategies to creating user experiences that enrich journeys, Melissa sees content not just as a deliverable but as a way to connect, inspire, and empower, shaping narratives that grow brand awareness, spark action, and leave lasting impressions.

Elizabeth has specialized in digital marketing and website management since 2015, focusing on local SEO since 2018. After working at various agencies, she joined Sterling Sky’s Dream Team in 2021. As a Google Business Profile Platinum Product Expert, she helps businesses on the GBP Community forum solve GBP issues, and shares Local SEO insights on the Local Search Forum.

Ben Fisher is a Google Business Profile Diamond Product Expert, and an experienced veteran in SEO since 1994. He is also a contributor to the Local Search Ranking Factors Survey. Owner of Local Marketing Institute and Co-founder of Steady Demand, which works with franchises, agencies and businesses to maximize outsourced Local SEO.

Krystal Taing is VP Solutions at Uberall and a Google Business Profile Platinum Product Expert. She is a prolific speaker on a variety of industries, from retail to hospitality, to healthcare, to finance and beyond. She has spent the better part of the last decade in SEO and e-commerce, with a focus on local search since 2014.

Paul Modaley, Content Marketing Manager at Uberall, is a dynamic and versatile marketer with a proven track record in the B2B SaaS space. With expertise spanning content strategy, SEO, email marketing, and more, Paul has delivered high-impact campaigns and initiatives that drive engagement and generate measurable business outcomes. Combining creative storytelling with technical acumen in data analysis, web development, and AI-powered tools, Paul brings a unique, results-focused approach to digital marketing. He is passionate about aligning marketing with business goals and regularly collaborates with sales and leadership teams to ensure strategic success.

Andrew is CEO of LocalSEOGuide.com a leading SEO consultancy with a specialty in multi-location & SMB SEO for 18+ years. Andrew is editor of the Local SEO Guide blog. He has been a regular contributor to Search Engine Land and Search Engine Journal and co-founder of BayAreaSearch.org, the association of Bay Area search marketing professionals. Andrew has over 20 years of experience in the Internet. He was a founding member of NBC’s Internet group and former GM of NBC.com. He helped start Insider Pages, a pioneering local-social search engine, which was acquired by CitySearch in 2006.

David Mihm has spent his career helping location-oriented companies make the most of their digital presence. In the 2010s, his teams built software products to optimize what are now Google Business Profiles and other directory listings, first as the co-founder and CEO of GetListed.org, then at Moz, and finally as VP at ThriveHive. David has teamed up with Mike Blumenthal and Greg Sterling at Near Media to help multi-location brands and vertical agencies understand how their customers interact with Google search results and advise them on adjusting their search strategy accordingly.

Greg Sterling is a leading authority on local digital marketing, location intelligence and the SMB market. A frequent speaker at industry events, he was previously the VP of Market Insights for Uberall, VP of strategy for LSA and a former contributing editor for Search Engine Land for more than 14 years. He is a co-founder of Near Media.

Mike has been involved with offering web services since 1995. Prior to specializing in web design and search consulting in 2001, Mike was a principal in a family-owned & operated retail business for over 30 years. That business was very successful until it wasn’t and was crushed by the new reality of retail.

Like all small business owners attempting to market to a fragmented clientele, he was continually frustrated by the barriers & costs imposed by the advertising options available. Shortly after Google Maps was released in 2004 he threw out his 9 Yellow Page books and started focusing on Local Search. He launched his blog, Understanding Google Maps and Local Search in 2006 and since then his motto has been “All local, all the time”.

Mike helped co-found LocalU in 2009 (acquired by SterlingSky in 2019) and co-founded GatherUp.com in 2012 (acquired by ByTraject in 2019). During the week, you can find him at Nearmedia.co where David, Greg and he do a weekly podcast on all things local and where he writes about local search and its impact on the business community.

Leighanne is the SEO Manager at Beyond Blue Media. Since stepping into digital marketing in 2018, Leighanne has built a diverse background in search engine marketing, local SEO strategy, and content creation. She collaborates on all of Beyond Blue’s SEO campaigns and has worked with a wide range of clients, from human capital management to online education.

Iva is an experienced freelance SEO consultant and the organiser of the Belgrade SEO Conference and Heapcon. She specialises in technical SEO and web development while also maintaining a strong focus on content creation for websites and social media. Based in Belgrade, Serbia, Iva is passionate about traveling, attending conferences in both SEO and the wider IT space, swimming, and is a dedicated animal lover.