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Why Nearly 20% of Young Consumers Didn’t Read Local Business Reviews in 2019

Every year, BrightLocal produces its flagship report on online reviews, the Local Consumer Review Survey, and in last year’s results we noticed some alarming trends that we felt worth further analysis and discussion. Of particular note are the stories the data tells us about the feelings and behaviors of those in the 18-34 age group… Read More

Published 2020

What Does the Featured Snippets Shakeup Mean for Local SEO?

This week SEOs web-wide were shaken, as Google’s public search liaison Danny Sullivan announced a big change to featured snippets. Not sure if you’ve been tipped off yet @rustybrick but big changes recently to featured snippets. If you own the featured snippet, you only get that one listing and your ‘normal organic’ ranking is pushed… Read More

Published 2020

How to Set Up and Optimize a Service-Area Listing in Google My Business

In Google’s own words, a Google My Business profile is more than just a business listing.  The free profile makes it easy for businesses to connect with customers across Google Search and Maps, and is pretty much essential if you’re hoping to source new customers online. Gaining visibility among a local audience is important for… Read More

Published 2020