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Local SEO Tools

The complete toolkit to track and improve local SEO performance

All your local SEO data in one place. All the tools you need to get better results.

SEO Tools BrightLocal

Easy-to-use tools for all your local SEO needs

Track rankings
Audit citations
Audit local SEO
Multi-location reporting
Monitor and grow reviews
Integrate GMB Insights
Connect Google Analytics
White-label reporting

"If you want to save time and save money, and also need to get the right local results, then BrightLocal must be part of your local SEO toolkit."

Susan Hallam
Managing Director
Hallam Internet

9.5 out of 10 on Trustpilot

White-label Location Dashboard

Make the right decision every time

  • Visual snapshot of your most important metrics in one place
  • Detailed, individual reports for deeper analysis
  • Customizable layout with simple, drag-and-drop modules
  • Own your results with white-label client reporting
  • Take full control over what each client sees
Local SEO reporting dashboard

Track Search Rankings

Have total confidence in your SEO strategy

  • Monitor rankings in organic, local pack, maps, and mobile
  • Track rankings at city or postal code level
  • Identify best and worst keyword groups
  • Compare rankings for 100s of locations in one report
  • Benchmark rankings vs competitors
  • Discover potential keyword value
About Local Search Rank Checker
Local SEO rank checker

Monitor Local Citations

Guesswork sucks. Get clarity on your local citations

  • Detailed NAP audit and Citation Score report
  • Track week-on-week active citation growth
  • Find and fix harmful duplicates
  • Monitor competitor citations and fill gaps
  • Discover new citation opportunities
  • Customize reports with notes and icons
About Citation Tracker
Local SEO top citation audit

Competitor and Price Comparison

Monitor your local digital marketing for just $1.50 per location per month! (Based on tracking 50 locations on our SEO Pro plan – just $79/month.)

Search Ranking
Citation Monitoring
Review Alerts
Review Generation
GMB Insights Data
Google Analytics Data
Social Integrations
Link Audit / Tracking
White-label Reporting
Moz Local
Tribe Local

Company3 Locations6 Locations100 Locations 
BrightLocal£29/month or $290/year$59/month or $590/year$79/month or $790/year
Moz LocalFrom $387/yearFrom $774/yearFrom $12,900/year
YextFrom $600/yearFrom $12,000/yearFrom $20,000/year
WhitesparkCustom Pricing Only
Tribe LocalFrom $87/month or $870/yearFrom $150/month or $1,500/yearFrom $2,900/month or $29,000/year


Grow Your Online Reputation

Supercharge your business growth with a 5-star reputation

  • View valuable customer feedback in one place
  • Generate online reviews on key review sites
  • 1-click reply to Google and Facebook reviews
  • Monitor industry-specific review sites
  • Receive new review alerts
  • Take action on fake reviews
About Reputation Manager
Reputation Manager

Audit Google My Business

Optimize Google My Business to leapfrog your competitors

  • Benchmark GMB performance against competitors
  • Receive alerts about data changes
  • View the latest reviews and rating scores
  • Identify duplicate listings with ease
  • Analyze 18 months of GMB Insights data
  • See categories used by top-ranked businesses
About Google My Business Audits
Business review count

Local SEO Audit Reports

Close more deals with revealing local SEO audits

  • Detailed audit of key local SEO metrics
  • Simple, color-coded scoring
  • Analysis of on-site optimizations
  • Domain Authority and inbound links tracked
  • Page-level analysis and error reporting
  • White-label PDF and HTML reporting for leads
About Local SEO Audits

Integrate your Google Analytics

Get the complete picture of local digital marketing performance

  • Plug in Google Analytics for a full view of performance
  • Do more of what works with easy-to-analyze metrics
  • Compare with citations, rankings, reviews, and GMB Insights
Integrate with GMB

Integrate with Facebook and Twitter

Social + Local = Digital Marketing Happiness

  • Close the loop on local marketing with social integrations
  • Connect Twitter and Facebook to assess social performance
  • Monitor growth in likes, views, and followers
  • Track real-time and historic reach on social channels
  • See the latest tweets to your business

Product tour

Get to know BrightLocal in four minutes

Watch a short tour of all our products and features.