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Local SEO Tools

The complete toolkit to track and improve local SEO performance

All your local SEO data in one place. All the tools you need to get better results.

SEO Tools BrightLocal

Easy-to-use tools for all your local SEO needs

Track local rankings
Audit citations
Audit local SEO
Report on multiple locations
Monitor and grow reviews
Integrate GMB Insights
Connect Google Analytics
White-label reporting

"BrightLocal tools provide best-in-class data. Their tools are a must-have for marketers looking to optimize their organic search results."

Neilson Hall
Head of SEO

9.5 out of 10 on Trustpilot

Location Dashboards

Make the right decision – every time

  • See all your local SEO data in one place
  • Track every location with individual dashboards
  • Stay on top of performance with easy-to-understand charts
  • Get deeper insights by clicking through detailed reports
  • Customize your layout with simple, drag-and-drop modules
View demo dashboard
Local SEO reporting dashboard

Put your rankings on the map

The real-world picture of local search

  • See how much local search visibility you’re really claiming
  • Spot opportunities to outrank competitors
  • Track progress over time with one simple metric
  • Impress clients with visually engaging, white-label reports
  • Identify spam in Google My Business profiles
About Local Search Grid

Track Local Search Rankings

Know exactly where you rank, everywhere

  • Monitor rankings in organic, local pack, maps, and mobile
  • Track rankings at city or postal code level
  • Compare rankings for 100s of locations in one report
  • Benchmark rankings vs competitors
  • Spot the keywords with the highest search volume
About Local Search Rank Checker
Local SEO rank checker

White-label everything

Wow clients with white-label reporting

  • White-label all our tools and reports
  • Customize with your logo and brand colors
  • Simple client reporting with online and PDF reports
  • Control what each client sees
  • Satisfy eager clients with automated report emails
About White-label Reports
White label solutions from brightlocal

Monitor Local Citations

Get clarity on local citations

  • Get a detailed audit of citations and NAP consistency
  • Track week-on-week citation growth
  • Find and fix harmful duplicates
  • Monitor competitor citations and fill gaps
  • Discover new citation opportunities
About Citation Tracker
Local SEO top citation audit

The most complete and cost-effective tool going

Manage local SEO for just $1.50 per location per month!
(Based on tracking 50 locations on our SEO Pro plan – just $79/month)

Rank Tracking
Geo Rankings
Citation Monitoring
Review Alerts
Review Generation
GMB Insights Data
Google Analytics Data
Social Integrations
Link Audit / Tracking
White-label Reporting
Moz Local
Tribe Local

Company3 Locations6 Locations100 Locations 
BrightLocal£29/month or $290/year$49/month or $490/year$79/month or $790/year
Moz LocalFrom $387/yearFrom $774/yearFrom $12,900/year
YextFrom $600/yearFrom $12,000/yearFrom $20,000/year
WhitesparkCustom Pricing Only
Tribe LocalFrom $87/month or $870/yearFrom $150/month or $1,500/yearFrom $2,900/month or $29,000/year


Grow Your Online Reputation

Build a 5-star reputation

  • Monitor the most important review sites in one dashboard
  • Generate online reviews via email, SMS and kiosks
  • Reply to Google and Facebook reviews in seconds
  • Track improvements to your reputation over time
  • Take action on fake reviews
About Reputation Manager
Reputation Manager

Audit Google My Business

Leapfrog the competition on Google My Business

  • Benchmark GMB performance against competitors
  • Receive alerts about data changes
  • Identify duplicate listings with ease
  • Analyze 18 months of GMB Insights data
  • See categories used by top-ranked businesses
About Google My Business Audits
Business review count

Local SEO Audit Reports

Win clients with detailed local SEO audits

  • Run a complete local SEO audit in minutes
  • Spot weak spots instantly with simple, color-coded scoring
  • Get a detailed audit across 300+ data points
  • Impress potential clients with branded audits
About Local SEO Audits

Integrate Google Analytics

Get the full picture of digital marketing performance

  • See your most important website metrics instantly
  • Track changes to traffic and conversions
  • Understand which marketing channels are working best
Integrate with GMB

Integrate with Facebook and Twitter

Keep a close eye on social media performance

  • Connect Twitter and Facebook in seconds
  • Track engagement on social media posts
  • Monitor growth in likes, views, and followers
  • Track real-time and historic reach on social channels
  • See the latest tweets to your business

Save time and improve results like these happy customers...


If you want to save time and save money, then BrightLocal must be part of your local SEO toolkit.

Susan Hallam MBEManaging Director, Hallam Internet

Having BrightLocal on your side is like having a full-time local SEO staff.

Casey MarezFounder and CEO, Juris Digital

Easy to understand and goes deep enough to give actionable data in a fraction of the time it would take manually.

Mike RamseyPresident, Nifty Marketing

Product tour

Get to know BrightLocal in four minutes

Watch a short tour of all our products and features.