Listings Management

The smarter way to manage listings

The local listing landscape evolved

A decade ago, consumers used hundreds of different sites to discover businesses.

But now, just a handful of sites dominate consumer engagement.

A new listings landscape


1. The Engagement Layer

Sites where consumers discover, evaluate, and engage with your brand.

These sites are your most important digital storefronts. Regular maintenance and protection from rogue edits are crucial for safeguarding your reputation and delivering a superior customer experience.

Google | Apple Maps | Facebook | Bing

2. The Authority Layer

Sites that build authority with search engines.

Customers rarely look on these sites, but accuracy of basic business information (Name, Address and Phone) is key for gaining trust and authority with search engines.

Sites like: Manta | Merchant Circle | Tupalo | Hotfrog | Superpages

Hamster Wheel Final

Traditional listings management software didn’t evolve

Other solutions still treat listings in the Engagement and Authority layers the same (they’re not!)

You’re left paying a premium to ‘rent’ your listings on their one-size-fits-all networks. 

But it doesn’t have to be that way…

Meet the listings management solution for the web of today

Citation Builder strengthens authority

Citation Builder is our trusted, managed service for the Authority Layer. Our team of experts will build and fix listings on the most relevant, authority-boosting sites. 

No renting your listings. No recurring fees. You own your listings, forever.


Active Sync maximizes engagement

Brand-new Active Sync takes care of the Engagement Layer. An easy-setup API solution that keeps your most important listings accurate and protected at all times.

Manage all your locations from a single dashboard and push out updates in an instant.

Rescue your marketing budget

BrightLocal Solutions
Active Sync
Active Sync
  • Only $8 / month per location
  • Cancel at any time
Citation Builder
  • Only $3 per site
  • One-time payment
  • No recurring fees
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Traditional Solutions
Yext Essentials
  • From $499 / year per location
  • Annual contract
  • From $30 / month per location
  • Billed monthly
Moz Local Lite
  • From $14 / month per location
  • Annual contract
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Managing locations at SCALE

Listings management across 50+ locations can be complex and time-consuming. Not to mention a big drain on budgets and resources.

Our tailored Enterprise service helps streamline the process, helping you achieve better results, and at a fraction of the cost of other providers.

Through effective publisher research, managed data submission, and dynamic location updates, you can focus on what matters most while we help take care of the rest.

Listings management that doesn’t blow your budget


How can I get started building and managing listings with BrightLocal?

How to build listings
There are three ways you can access our Citation Builder service to build business listings:

1) By creating a free Citation Builder account.
2) By starting a free 14-day free trial of BrightLocal.
Even if you don’t take up a subscription at the end of your trial you will still be able to access Citation Builder.
3) If you’re already a BrightLocal customer, simply head to Citation Builder.

How to manage listings
To manage listings with Active Sync you will need an active BrightLocal subscription, and to purchase the Active Sync Addon. The cost is $8 per month, per Location, or if you have an annual plan, it's $80 per year, per Location.

If you have a BrightLocal subscription, visit the Help Center to find out more about setting up Active Sync.

If you're not a customer, simply start a 14-day free trial and pick a plan.

Do I need a BrightLocal subscription to use Citation Builder?

Nope. Citation Builder is a pay-as-you-go service that you can access with or without a BrightLocal subscription plan.

Create a free Citation Builder account to get started today.

Do I need a BrightLocal subscription to use Active Sync?

Yes. Currently, Active Sync is only available if you have a BrightLocal subscription.

The Active Sync Addon is priced at $8 per Location, per month, or $80 per Location, per year, if you're on an annual plan.

Find more about our different subscriptions, which start at $35 per month, on our Pricing Page.

Do you offer Enterprise listings management services?

For brands or agencies that are managing 50+ locations, we’ve developed bulk update workflows that make managing multiple locations a breeze.

Head to BrightLocal for Enterprise to learn more about our tailored solutions.