Adventures in Local Marketing

A BrightLocal Podcast.

Episode 5 with Cindy Krum

In this episode, we talked to mobile SEO expert Cindy Krum about Google’s latest developments and how this is impacting SEO. Learn why you can’t afford to sleep on mobile-first indexing, the best opportunities to claim more search visibility, and how to future-proof your SEO strategy.


Episode 4 with Ben Fisher

If everyone is optimizing the heck out of Google My Business, are there any competitive advantages to be found?

That’s what we asked Ben Fisher – one of only two Google My Business Platinum Product Experts. Listen now to hear Ben’s top Google My Business tips and his reaction to the 2020 Local Search Ranking Factors Survey. We also dive into Ben’s long career in SEO, which started four years before Google was even founded!


Episode 3 with Dana DiTomaso

Dana DiTomaso believes reporting doesn’t have to be so soul destroying! On this episode, we talked to Dana to learn why marketers have a bad relationship with reporting and what you can do to change that relationship.


Episode 2 with Jason Brown

We chatted with spam fighting expert, Jason Brown, about all the shady things that go down in local SEO. Learn about the tricks spammers are pulling, how Jason tackles spam, and why spam has real-world dangers way beyond manipulating rankings.


Episode 1 with Greg Gifford

In our first episode, we chatted with Greg Gifford about his journey through local marketing. Learn how Greg started out in SEO, what he’s learned along the way, and how he became one of the most popular speakers in digital marketing.

Adventures start here...

‘Adventures in Local Marketing’ is the podcast that tells the stories from the front line of local marketing and local SEO.

BrightLocal’s Head of Marketing, Kristian Bannister, chats to industry experts and marketers who are living local marketing day in, day out—the people pushing it further and in new directions. Get inspired by their journeys, uncover new ways of thinking, and deepen your strategic knowledge.

No fluff. No unjustified hype. No gimmicks or ‘flash in the pan’ tactics.

Just great conversations with the brightest minds in local marketing.