Local SEO Insights

When you think of reputation, what do you think of? It’s a good bet that online reviews will spring immediately to mind. Little wonder, given how vital they are to local businesses today and how much they influence the opinions and actions of potential customers. The truth is, reputation marketing for local businesses goes well… Read More

Jamie Pitman
September 4th, 2020

Building a strong Twitter following for a local business is tough. It seems like only big brands, politicians, and celebrities get attention.  There’s also a ton of information on how to do it, making you feel lost and out of sync with what you really need: a guide on how to use Twitter for local… Read More

Adam Enfroy
August 4th, 2020

“Humor is subjective,” is something we’ve all heard. What’s funny to you might not be funny to someone else, sure. But subjectivity only refers to the effect of comedy, not the construction of it.  There are ways to inject humor into your marketing strategy that are almost certain to make people laugh. If you’ve determined… Read More

Dan Fries
July 29th, 2020

Billed as one of BrightLocal’s ‘11 Women in Local SEO Doing Great Things Right Now’, Crystal Horton is a fount of knowledge and always happy to share her wisdom. That’s why we decided to enlist her help to guide you through the process of getting Facebook recommendations. Read on to learn how you too can… Read More

Crystal Horton
July 9th, 2020

We talk a lot here about how to keep up to date on local SEO news, from forums to webinars, and beyond. But what better way to learn than by delving deep into the experts’ realm? If you’re looking for daily updates on the latest changes in Google My Business, local search algorithm updates, or… Read More

Stephanie Newton
May 27th, 2020

Dubbed 2018’s fastest-growing social media platform with more than one billion active users, Instagram has become a powerful marketing tool in the last few years. Today, around 25 million businesses use this social media platform to promote their products and reach target audiences. But for most restaurants, Instagram is still an underutilized marketing tool. It’s… Read More

Val Razo
March 17th, 2020

As an agency working with local businesses, you know how important fostering community is to your clients. Good neighbors are their bread and butter  — their neighbors are their customers, after all. But while they know all the best ways to engage their community with local events and discounts for frequent patrons, creating authentic online… Read More

Grant Harvey
February 13th, 2020

The key to executing excellent seasonal content campaigns for a local audience is preparation. Follow contributor Ann Smarty’s advice, use these handy tools, and never again will you be creating last-minute content while doing the last-minute gift shopping. Would you be willing to capture more leads and sales with your local content marketing strategy? Would… Read More

Ann Smarty
October 16th, 2019

Local SEO forums and communities can be incredibly useful sources of knowledge and advice for agencies and local businesses alike, but which ones are worth joining? This time last year, there was a multitude of local marketing forums, but with the disintegration of Google+ in April 2019, a lot of trusty old favorites disappeared. While… Read More

Rosie Murphy
September 30th, 2019