Local SEO Insights

Despite ongoing criticism of its data privacy practices, Facebook shows no signs of slowing down, with recent research (admittedly from Facebook itself) showing that its users are up 8% year over year. The same data shows that Facebook’s average daily scroll time is one hour, and that its active users numbered 2.85 billion in the first… Read More

Crystal Horton
July 9th, 2021

Improving and measuring customer loyalty is crucial for every business in gaining visibility and profit – allowing businesses to not only retain loyal customers for the long-term, but capitalize on this to attract new customers. But when Covid-19 restrictions began, the importance of customer loyalty became even more apparent. Consumer spending was at an all-time… Read More

Raul Galera
June 8th, 2021

When you think of reputation, what do you think of? It’s a good bet that online reviews will spring immediately to mind. Little wonder, given how vital they are to local businesses today and how much they influence the opinions and actions of potential customers. The truth is, online reputation management for local businesses goes… Read More

Jamie Pitman
September 4th, 2020

Building a strong Twitter following for a local business is tough. It seems like only big brands, politicians, and celebrities get attention.  There’s also a ton of information on how to do it, making you feel lost and out of sync with what you really need: a guide on how to use Twitter for local… Read More

Adam Enfroy
August 4th, 2020

“Humor is subjective,” is something we’ve all heard. What’s funny to you might not be funny to someone else, sure. But subjectivity only refers to the effect of comedy, not the construction of it.  There are ways to inject humor into your marketing strategy that are almost certain to make people laugh. If you’ve determined… Read More

Dan Fries
July 29th, 2020

Billed as one of BrightLocal’s ‘11 Women in Local SEO Doing Great Things Right Now’, Crystal Horton is a fount of knowledge and always happy to share her wisdom. That’s why we decided to enlist her help to guide you through the process of getting Facebook recommendations. Read on to learn how you too can… Read More

Crystal Horton
July 9th, 2020

We talk a lot here about how to keep up to date on local SEO news, from forums to webinars, and beyond. But what better way to learn than by delving deep into the experts’ realm? If you’re looking for daily updates on the latest changes in Google My Business, local search algorithm updates, or… Read More

Stephanie Newton
May 27th, 2020

Dubbed 2018’s fastest-growing social media platform with more than one billion active users, Instagram has become a powerful marketing tool in the last few years. Today, around 25 million businesses use this social media platform to promote their products and reach target audiences. But for most restaurants, Instagram is still an underutilized marketing tool. It’s… Read More

Val Razo
March 17th, 2020

As an agency working with local businesses, you know how important fostering community is to your clients. Good neighbors are their bread and butter  — their neighbors are their customers, after all. But while they know all the best ways to engage their community with local events and discounts for frequent patrons, creating authentic online… Read More

Grant Harvey
February 13th, 2020

The key to executing excellent seasonal content campaigns for a local audience is preparation. Follow contributor Ann Smarty’s advice, use these handy tools, and never again will you be creating last-minute content while doing the last-minute gift shopping. Would you be willing to capture more leads and sales with your local content marketing strategy? Would… Read More

Ann Smarty
October 16th, 2019