Local SEO Insights

We talk a great deal about SEO and online presence, but there’s a real world out there! For local businesses, visibility in the local community is crucial, and a great way to build it is through creative and well-targeted offline marketing. Here, contributor Kayla Matthews provides her six top tips for learning how these IRL […]

Kayla Matthews
December 13th, 2018

Just like regular SEO, local SEO is an ever-changing game, with search engines moving the goalposts all the time. The myriad factors that can affect rankings in the local pack and localized organic search results are some of the most critical to local businesses, so it’s no surprise that shifts in importance are closely monitored. […]

Myles Anderson
December 4th, 2018

The importance of the authentic voice in marketing has grown significantly in the past few years, with influencers of all shapes and sizes sharing authentic messaging with their legions of fans. But it’s trickier for local businesses to find and engage with the right people to share their brand message. Here, contributor Gaurav Sharma shares […]

Gaurav Sharma
November 6th, 2018

If you’re working with enterprise businesses with a huge number of locations, you’ll no doubt understand the importance of localized content to ensure your site shows up in local searches. But faced with creating and managing content for hundred or even thousands of locations, how do you scale local content? Here, Shane Barker explains the […]

Shane Barker
October 22nd, 2018

Well, you’ve no doubt already heard the news that Google is shutting down its beleaguered social network, Google+ in August April 2019. For many of us, this comes as no surprise. The platform has seen fading traffic and, and beyond the activity of a scant few forums, there have been very few reasons to use it. What […]

Jamie Pitman
October 9th, 2018

Instagram has been busy releasing all manner of new features in recent months. From IGTV to Instagram Live, contributor Gaurav Sharma breaks down how these tools can help boost engagement and sales from your local business’ audience. As of June 2018, there are 1 billion monthly active Instagram users, and almost 25 million business profiles […]

Gaurav Sharma
September 17th, 2018

UPDATE: BrightLocal’s Reputation Manager now offers you the ability to reply directly to Facebook Recommendations from within the platform! Although earlier this year Facebook was testing a new 10-point review scale rather than the traditional five, the platform seems to have now turned on its heels and gone further in the other direction instead. Currently […]

Jamie Pitman
August 22nd, 2018

Negative reviews come in many shapes and sizes, but some business’ average star ratings have suffered greatly from their employee’s more divisive viewpoints being shared on social media, leading in some cases to businesses having to close down. Here, contributor Jason Brown explores what’s at stake and what you can do to avoid or minimize […]

Jason Brown
July 9th, 2018

We’ve asked whether local businesses still need websites and blogs, but what of social media? Here contributor Shane Barker explains how Facebook and friends still bring awareness, leads, and conversions to local businesses. Apart from bringing people closer, social media is proving to be a crucial tool for business growth. Numerous businesses, especially local establishments, […]

Shane Barker
May 9th, 2018

Getting into Google’s Answer Boxes is no mean feat for smaller or local businesses, but it can be achieved with a lot of research and just the right content! Here, guest blogger Gavin Hirst shows you how local businesses can achieve that elusive ‘Position Zero’ in search. In this post we’re going to take a […]

Gavin Hirst
April 4th, 2018