Local SEO Insights

Dubbed 2018’s fastest-growing social media platform with more than one billion active users, Instagram has become a powerful marketing tool in the last few years. Today, around 25 million businesses use this social media platform to promote their products and reach target audiences. But for most restaurants, Instagram is still an underutilized marketing tool. It’s… Read More

Val Razo
March 17th, 2020

As an agency working with local businesses, you know how important fostering community is to your clients. Good neighbors are their bread and butter  — their neighbors are their customers, after all. But while they know all the best ways to engage their community with local events and discounts for frequent patrons, creating authentic online… Read More

Grant Harvey
February 13th, 2020

The key to executing excellent seasonal content campaigns for a local audience is preparation. Follow contributor Ann Smarty’s advice, use these handy tools, and never again will you be creating last-minute content while doing the last-minute gift shopping. Would you be willing to capture more leads and sales with your local content marketing strategy? Would… Read More

Ann Smarty
October 16th, 2019

Local SEO forums and communities can be incredibly useful sources of knowledge and advice for agencies and local businesses alike, but which ones are worth joining? This time last year, there was a multitude of local marketing forums, but with the disintegration of Google+ in April 2019, a lot of trusty old favorites disappeared. While… Read More

Rosie Murphy
September 30th, 2019

Achieving good visibility in the local pack is of increasing importance to local businesses, especially those who find themselves unable to compete with big-ticket rivals in the main search results. If you’ve recently been charged with boosting your brand’s local search rankings, read on for 10 tips to take action right now. We also have… Read More

Jamie Pitman
July 10th, 2019

For multi-location businesses, tackling customer experience online can be tricky. With so many customers turning to Facebook for business information, reviews, queries, and more, it’s a critical that you understand how to do it better than your competitors. Contributor Hugh Beaulac shares his steps to earning more customers, keeping your existing ones happy and ultimately,… Read More

Hugh Beaulac
May 20th, 2019

We talk a great deal about SEO and online presence, but there’s a real world out there! For local businesses, visibility in the local community is crucial, and a great way to build it is through creative and well-targeted offline marketing. Here, contributor Kayla Matthews provides her six top tips for learning how these IRL… Read More

Kayla Matthews
December 13th, 2018

Just like regular SEO, local SEO is an ever-changing game, with search engines moving the goalposts all the time. The myriad factors that can affect rankings in the local pack and localized organic search results are some of the most critical to local businesses, so it’s no surprise that shifts in importance are closely monitored.… Read More

Myles Anderson
December 4th, 2018

The importance of the authentic voice in marketing has grown significantly in the past few years, with influencers of all shapes and sizes sharing authentic messaging with their legions of fans. But it’s trickier for local businesses to find and engage with the right people to share their brand message. Here, contributor Gaurav Sharma shares… Read More

Gaurav Sharma
November 6th, 2018

If you’re working with enterprise businesses with a huge number of locations, you’ll no doubt understand the importance of localized content to ensure your site shows up in local searches. But faced with creating and managing content for hundred or even thousands of locations, how do you scale local content? Here, Shane Barker explains the… Read More

Shane Barker
October 22nd, 2018