Local SEO Insights

Billed as one of BrightLocal’s ‘11 Women in Local SEO Doing Great Things Right Now’, Crystal Horton is a font of knowledge and always happy to share her wisdom. That’s why we decided to enlist her help to guide you through the process of getting Facebook recommendations. Read on to learn how you too can… Read More

Crystal Horton
July 9th, 2020

We talk a lot here about how to keep up to date on local SEO news, from forums to webinars, and beyond. But what better way to learn than by delving deep into the experts’ realm? If you’re looking for daily updates on the latest changes in Google My Business, local search algorithm updates, or… Read More

Stephanie Newton
May 27th, 2020

Dubbed 2018’s fastest-growing social media platform with more than one billion active users, Instagram has become a powerful marketing tool in the last few years. Today, around 25 million businesses use this social media platform to promote their products and reach target audiences. But for most restaurants, Instagram is still an underutilized marketing tool. It’s… Read More

Val Razo
March 17th, 2020

As an agency working with local businesses, you know how important fostering community is to your clients. Good neighbors are their bread and butter  — their neighbors are their customers, after all. But while they know all the best ways to engage their community with local events and discounts for frequent patrons, creating authentic online… Read More

Grant Harvey
February 13th, 2020

The key to executing excellent seasonal content campaigns for a local audience is preparation. Follow contributor Ann Smarty’s advice, use these handy tools, and never again will you be creating last-minute content while doing the last-minute gift shopping. Would you be willing to capture more leads and sales with your local content marketing strategy? Would… Read More

Ann Smarty
October 16th, 2019

Local SEO forums and communities can be incredibly useful sources of knowledge and advice for agencies and local businesses alike, but which ones are worth joining? This time last year, there was a multitude of local marketing forums, but with the disintegration of Google+ in April 2019, a lot of trusty old favorites disappeared. While… Read More

Rosie Murphy
September 30th, 2019

Achieving good visibility in the local pack is of increasing importance to local businesses, especially those who find themselves unable to compete with big-ticket rivals in the main search results. If you’ve recently been charged with boosting your brand’s local search rankings, read on for 10 tips to take action right now. We also have… Read More

Jamie Pitman
July 10th, 2019

For multi-location businesses, tackling customer experience online can be tricky. With so many customers turning to Facebook for business information, reviews, queries, and more, it’s a critical that you understand how to do it better than your competitors. Contributor Hugh Beaulac shares his steps to earning more customers, keeping your existing ones happy and ultimately,… Read More

Hugh Beaulac
May 20th, 2019

We talk a great deal about SEO and online presence, but there’s a real world out there! For local businesses, visibility in the local community is crucial, and a great way to build it is through creative and well-targeted offline marketing. Here, contributor Kayla Matthews provides her six top tips for learning how these IRL… Read More

Kayla Matthews
December 13th, 2018