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A solid local SEO strategy backed by content silos is an effective way to scale the results you get for your client’s local business. Content silos help you leverage proximity, ...

With a recent report suggesting that 43% of shoppers say they miss the frenzy of in-store Black Friday shopping and 42% say in-store shopping is more important now than pre-pandemic, ...

Hello again, and welcome to the third installment of our Local Search at Scale series of articles! As a reminder, this series of articles is devoted specifically to helping large ...

The holiday season is fast approaching. While you’ve probably spotted baubles on shelves and been inundated by ads referencing it for a month or two already, now’s the time you ...

A content silo ensures that search engines index relevant content on your client’s website—and this can lead to better rankings. It also provides a great reader experience when local searchers ...

Black Friday is one of the biggest shopping days of the year in the United States. Online shopping brought in $8.9 billion in sales for 2021. What’s even crazier is ...

Are you confident that you know how to spot a fake Google review? Or certain that you know just how to identify a fake 5-star review from a mile away? ...

Hello, and welcome to the second installment of Local Search at Scale! This series is devoted to helping large enterprises and franchises tackle the world of local SEO. The first ...

Once you’ve claimed and optimized your Google Business Profile (formerly Google My Business) you’re ready to start checking out some of the richer features and functionality. These Google Business Profile (GBP) ...

Keeping your Google Business Profile (formerly Google My Business) information accurate and up to date helps customers and Google alike. Just like your website, you want to actively manage and ...

Google Business Profile (formerly known as Google My Business) attributes have long been a feature of Google Business Profiles, used to convey useful details about a local business to search ...

Much has been written on the Millennial and Gen Z dislike of phone calls—often in reference to the anxiety experienced from making and receiving them. “I’m sorry I didn’t answer ...