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Latest Guides from BrightLocal

Gbp Attributes Teaser

Google Business Profile Attributes

by Ben Fisher

Google Business Profile (formerly known as Google My Business) attributes have long been a feature of Google Business Profiles, used to convey useful details about a local business to search ...

August 22nd, 2022
4 min read
Gmb Messaging Teaser

Google Business Profile Messaging

by Claire Carlile

Much has been written on the Millennial and Gen Z dislike of phone calls—often in reference to the anxiety experienced from making and receiving them. “I’m sorry I didn’t answer ...

August 22nd, 2022
7 min read
Gbp Posts Teaser

Google Posts

by Claire Carlile

Google Business Profile (formerly known as Google My Business) Posts were rolled out by Google in 2017, and since then there has been a plethora of ‘How to Use Google ...

August 18th, 2022
23 min read
Customer Journey Stages For Local Business Blog Header

How to Optimize the Local Customer Buying Journey

by Alex Birkett

​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​Local searchers buy from businesses that not only have the best products and services but also, provide a great buying experience. According to the State of the Connected Customer report ...

August 9th, 2022
6 min read
Why Eat Inspires Local Content Creation Blog Header

Why E-A-T Inspires Local Content Creation

by Melissa Popp

We’ve all educated ourselves on Expertise, Authoritativeness, and Trustworthiness (E-A-T). We’ve all debated whether it’s a ranking factor or if it’s not. And we’ve all struggled to determine whether a ...

May 26th, 2022
8 min read
Google Business Profile Photos

Google Business Profile Photos

by Claire Carlile

We’ve all heard the saying that first impressions count, and this is just as true online as it is in real life.  Internet users are inherently visual creatures, with approximately ...

May 19th, 2022
12 min read