Learn Local SEO

Kick-start your Local SEO efforts with our educational pieces

Learning Hubs

Learn everything there is to know about local SEO with our expert guides and process walkthroughs.

Latest Guides from BrightLocal

Why Eat Inspires Local Content Creation Blog Header

Why E-A-T Inspires Local Content Creation

by Melissa Popp

We’ve all educated ourselves on Expertise, Authoritativeness, and Trustworthiness (E-A-T). We’ve all debated whether it’s a ranking factor or if it’s not. And we’ve all struggled to determine whether a ...

May 26th, 2022
8 min read
Google Business Profile Photos

Google Business Profile Photos

by Claire Carlile

We’ve all heard the saying that first impressions count, and this is just as true online as it is in real life.  Internet users are inherently visual creatures, with approximately ...

May 19th, 2022
12 min read
Gbp Insights Teaser

Google Business Profile Insights

by Jamie Pitman

As a small business owner or marketer for a local business, harnessing, analyzing, and then acting on data can be a daunting prospect. It’s not just a question of knowing ...

May 19th, 2022
8 min read
Auditing Local Seo Teaser

Local SEO Auditing

by Jamie Pitman

For today’s consumers, it’s second nature to turn to Google to find a local business, service, or product. Whether that’s an emergency plumber to fix a leak, a restaurant for ...

May 18th, 2022
7 min read
Improving Your Onsite Seo Teaser

Improving On-page SEO

by Ian Loew

If your business has a website and is looking to attract more business from local consumers, SEO should be a part of your marketing strategy. SEO is the process of ...

May 18th, 2022
10 min read
Key Platforms For Local Seo Teaser

Key Local SEO Platforms

by Jamie Pitman

If you’re just starting out with local SEO and are researching what you should be doing to fully optimize your site for improved local search visibility, you may already have ...

May 18th, 2022
5 min read
Gbp Attributes Teaser

Google Business Profile Attributes

by Ben Fisher

Google Business Profile (formerly known as Google My Business) attributes have long been a feature of Google Business Profiles, used to convey useful details about a local business to search ...

May 18th, 2022
4 min read
Gbp Business Description Teaser

Google Business Profile Description

by Ben Fisher

The description feature within Google Business Profile (formerly known as Google My Business) is a key element of any local business listing as it informs the search user of the ...

May 17th, 2022
4 min read
Gbp Verifications Teaser

Verifying Google Business Profile

by Jamie Pitman

For the most part, Google keeps product and service registrations as straightforward as possible. You can set up a Gmail account in seconds. Ditto for Google Ads. And on the ...

May 17th, 2022
4 min read
What Is A Google Business Listing Teaser

What is Google Business Profile?

by Jamie Pitman

Have you ever wondered how Google knows to show you a store or service near your location, even if you don’t add ‘near me’ to your search? This isn’t search ...

May 17th, 2022
5 min read