Learn Local SEO

We’ve all been there… a dreaded ‘your listing is suspended’ email, rejected Google posts, ‘not approved’ products, verification issues, or a weird glitch in the business profile—a ghost in the ...

All local marketing and SEO professionals need to understand the value of optimizing for Google Core Web Vitals (CWV). These are key elements of website optimization and can fundamentally transform ...

UTMs again Claire—seriously? I’ve written and spoken quite a bit on UTM tracking. This is largely because marketers and business owners are better able to judge the value of Google ...

Much has been written on the Millennial and Gen Z dislike of phone calls—often in reference to the anxiety experienced from making and receiving them. Does this ring any bells ...

When you’re working with Google Business Profile (GBP), you’re operating in a continually moving environment. Like Netflix, you never really finish optimizing GBP. Google is constantly adding to, tweaking, monetizing, ...

How often have you visited a restaurant without checking the reviews first? Given that the food industry is so saturated, you can’t expect enough people to show up to your ...

If you’re a local business owner offering any kind of home improvement service, you’ll definitely want to secure a presence on Houzz.  Currently boasting 65 million users, this hub allows ...

In November 2021, Google rebranded Google My Business (GMB) to Google Business Profile (GBP). Some of the tools referenced in this guide use the GMB name but are still relevant ...

Yelp is one of the biggest and most popular online business directories. It’s a fantastic place for all kinds of local businesses to advertise themselves for free, and for users ...

Update: In December 2021, Google updated the local search algorithm to place more prominence than ever before on proximity as a ranking factor. Aptly nicknamed the Vicinity Update, this algorithm ...

A question I sometimes hear from business owners goes something like this: “Do we really need call tracking? It seems like an extra expense we can do without?” This provides ...

Optimizing the website of a single-location brick-and-mortar business for the local search results can be a challenge—but it’s significantly more complicated when doing so for a business with hundreds or ...