Learn Local SEO

Kick-start your Local SEO efforts with our educational pieces
Gbp Posts Teaser

Google Posts

by Claire Carlile

Google Business Profile (formerly known as Google My Business) Posts were rolled out by Google in 2017, and since then there has been a plethora of ‘How to Use Google ...

August 18th, 2022
23 min read
Customer Journey Stages For Local Business Blog Header

How to Optimize the Local Customer Buying Journey

by Alex Birkett

​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​Local searchers buy from businesses that not only have the best products and services but also, provide a great buying experience. According to the State of the Connected Customer report ...

August 9th, 2022
6 min read
Why Eat Inspires Local Content Creation Blog Header

Why E-A-T Inspires Local Content Creation

by Melissa Popp

We’ve all educated ourselves on Expertise, Authoritativeness, and Trustworthiness (E-A-T). We’ve all debated whether it’s a ranking factor or if it’s not. And we’ve all struggled to determine whether a ...

May 26th, 2022
8 min read
Google Business Profile Photos

Google Business Profile Photos

by Claire Carlile

We’ve all heard the saying that first impressions count, and this is just as true online as it is in real life.  Internet users are inherently visual creatures, with approximately ...

May 19th, 2022
12 min read
Gbp Insights Teaser

Google Business Profile Insights

by Jamie Pitman

Last Updated November 2022: Removed mentions of Photos insights as Google has confirmed they will not be migrated to the new Performance experience in SERPs. As a small business owner ...

May 19th, 2022
8 min read
Auditing Local Seo Teaser

Auditing Your Local SEO

by Jamie Pitman

For today’s consumers, it’s second nature to turn to Google to find a local business, service, or product. Whether that’s an emergency plumber to fix a leak, a restaurant for ...

May 18th, 2022
7 min read
Improving Your Onsite Seo Teaser

Improving On-page SEO

by Ian Loew

If your business has a website and is looking to attract more business from local consumers, SEO should be a part of your marketing strategy. SEO is the process of ...

May 18th, 2022
10 min read