Local SEO Insights

Ten years ago, Ed Eliot and I founded the first iteration of BrightLocal, a local search agency helping local businesses grow through the effective use of search marketing. Fast-forward to today and, while BrightLocal has changed from an agency to a technology company, the aim is the same as it always was: to help deliver […]

Myles Anderson
April 9th, 2019

Staying on top of your business’ online reputation is a time-consuming and never-ending pursuit. You need to respond to reviews in a timely manner, spot trends within feedback, and address issues that are negatively impacting your reputation. On top of that, you also need to be generating new reviews to help attract customers and stay […]

Myles Anderson
March 26th, 2019

“Strike while the iron is hot,” they say, and nowhere is this more applicable than when getting authentic feedback from customers. At the point of sale or point of service; that’s when customers are at their happiest, and when they’re most likely to provide you with a true reflection of your service. That’s why we’ve […]

Myles Anderson
February 19th, 2019

As the BrightLocal toolset grows, and more functions are added, it can be easy for some to slip under your radar. We want to make sure you’re always getting as much value as possible, so I asked the folks in the business who speak to customers the most, about the features and clever functions that […]

Jamie Pitman
January 23rd, 2019

2018 was a busy year for local marketers, with a whole host of new Google updates and tools to wrap our heads around. And for us here at BrightLocal, it was our busiest year yet, with new tools, new offices, new faces, and more. (Scroll to the bottom for a taster of what new tools […]

Jamie Pitman
January 8th, 2019

Hi, I’m Vicky, BrightLocal’s new Head of Customer Success. I just wanted to introduce myself and let you know about some fantastic improvements we’re making to the way we handle your support queries, that you may notice over the coming weeks and months. Take a look at the below video for an overview. Your success […]

Vicky Chandler
November 8th, 2018

As you’ll no doubt be aware from our extensive research into online reviews for local businesses, reputation management has become a critical factor in business success. 85% of consumers trust online reviews as much as personal recommendations Positive reviews make 73% of consumers trust a local business more 68% of consumers will leave a review […]

Myles Anderson
October 8th, 2018

We’re excited to announce a milestone for our Lead Generation Widget: to date, 5,000 new leads have been generated using the tool! Since launching this powerful and customizable new way to get leads through your agency website in March, we’ve had some excellent feedback from our agency customers, including ChoiceLocal, Somnowell, Nifty Marketing, and Missional Marketing. […]

Myles Anderson
August 9th, 2018

UPDATE: As of April 2019, CitationBurst is now called Citation Builder We’ve been working on some updates to our citation-building and cleanup service, CitationBurst, which I’m excited to share with you today. Manual citation submissions time halved from 14 to 7 days Update citation reports manually to provide even more accurate reporting Add social profile […]

Myles Anderson
June 20th, 2018

Hot on the heels of the launch of our LeadGen Widget, we have another big update that’s sure to please anyone who wants to access and visualize SEO performance data quickly and easily. Introducing: Location Dashboard Summary Available to all BrightLocal users, the Location Dashboard Summary provides ‘at-a-glance’ visual reporting for all your important local […]

Myles Anderson
March 22nd, 2018