Local SEO Insights

In 2018, Acxiom was acquired by publicly-traded advertising company IPG. In order to comply with the California Consumer Privacy Act (CCPA) which comes into effect on January 1st, 2020, Acxiom will be shuttering its directory and local search operations, including its data aggregator functions. (N.b. If you’re asking ‘what’s a data aggregator?’ we’ve got you […]

Vicky Chandler
June 12th, 2019

We’re fast approaching the midpoint of the year, and at BrightLocal we’re showing no signs of slowing down. Today we’re pleased to announce another new improvement to our Reputation Manager product. This marks the third—yes, third!—feature release for Reputation Manager in 2019. Introducing Link Mode Link Mode builds on the success of Kiosk Mode, a […]

Kristian Bannister
May 17th, 2019

There are all sorts of links, URLs, and IDs associated with Business Profiles on Google, each of which is used to direct people to Google Maps, the Knowledge Panel, and beyond. But if you want to get to them, it’s not as simple as copying a URL from Google, as these can change based on […]

Jamie Pitman
May 10th, 2019

We’re incredibly proud of the significant updates we’ve made to the BrightLocal brand, so I thought I’d share with you, dear reader, the story of how we got here. Before we begin, you’ll want to know why it was time for a brand refresh. Take a look below at how the BrightLocal brand has changed […]

Jamie Pitman
April 26th, 2019

Ten years ago, Ed Eliot and I founded the first iteration of BrightLocal, a local search agency helping local businesses grow through the effective use of search marketing. Fast-forward to today and, while BrightLocal has changed from an agency to a technology company, the aim is the same as it always was: to help deliver […]

Myles Anderson
April 9th, 2019

Staying on top of your business’ online reputation is a time-consuming and never-ending pursuit. You need to respond to reviews in a timely manner, spot trends within feedback, and address issues that are negatively impacting your reputation. On top of that, you also need to be generating new reviews to help attract customers and stay […]

Myles Anderson
March 26th, 2019

“Strike while the iron is hot,” they say, and nowhere is this more applicable than when getting authentic feedback from customers. At the point of sale or point of service; that’s when customers are at their happiest, and when they’re most likely to provide you with a true reflection of your service. That’s why we’ve […]

Myles Anderson
February 19th, 2019

As the BrightLocal toolset grows, and more functions are added, it can be easy for some to slip under your radar. We want to make sure you’re always getting as much value as possible, so I asked the folks in the business who speak to customers the most, about the features and clever functions that […]

Jamie Pitman
January 23rd, 2019

2018 was a busy year for local marketers, with a whole host of new Google updates and tools to wrap our heads around. And for us here at BrightLocal, it was our busiest year yet, with new tools, new offices, new faces, and more. (Scroll to the bottom for a taster of what new tools […]

Jamie Pitman
January 8th, 2019

Hi, I’m Vicky, BrightLocal’s new Head of Customer Success. I just wanted to introduce myself and let you know about some fantastic improvements we’re making to the way we handle your support queries, that you may notice over the coming weeks and months. Take a look at the below video for an overview. Your success […]

Vicky Chandler
November 8th, 2018