Kate Herbert-Smith

Welcome back to the Local Search Roundup! This month, we’re taking a look back at the biggest local search stories from January 2023 and, unsurprisingly, the star of the show ...

There’s no doubt that website content is key to both ranking high in local search and converting customers. To move up the ranks in search results, you need rich local ...

When a consumer is making a decision about what to buy, they often look at what other people are saying about it. So, when a consumer decides to write a ...

How do consumers find the best places to buy what they need? To eat? To relax? To have fun? They search for ‘near me’ recommendations. When a user searches for ...

Local link building is the backbone of any local SEO strategy. Your rankings depend on the quality of your link building campaign, your capability to identify backlink opportunities, and your ...

Local search engine optimization (SEO) is an essential tool for local businesses and the marketers working with them. SEO is key to establishing and boosting the online presence of a ...

When you work in local SEO, creating regular reports for your clients can be tough. It’s easy to spend a lot of time putting reports together that don’t truly highlight ...

Developing an effective SEO strategy is a process that requires time, knowledge, and the right tools. It also requires an adequate amount of insightful preparation! Before getting started with a ...

Despite business listings (also known as citations) decreasing in their ranking importance, reaching customers in the right places—and ensuring that they’re presented with accurate information—is still essential for any local ...

Keyword research is one of the most important activities in SEO, and should be at the top of any priority list when it comes to digital marketing.  For any beginners, ...

Spam has been prevalent in the local search landscape for a long time.  Why? Because everyone is looking for ways to cut corners.  Many businesses unfairly employ spammy tactics like ...

As a marketing professional or business owner, you’re probably already aware that Google My Business (GMB) is an increasingly important part of local SEO, and that its influence has only ...