Kate Herbert-Smith

Developing an effective SEO strategy is a process that requires time, knowledge, and the right tools. It also requires an adequate amount of insightful preparation! Before getting started with a ...

Despite business listings (also known as citations) decreasing in their ranking importance, reaching customers in the right places—and ensuring that they’re presented with accurate information—is still essential for any local ...

Keyword research is one of the most important activities in SEO, and should be at the top of any priority list when it comes to digital marketing.  For any beginners, ...

It’s no secret that Google My Business (GMB) is an incredibly popular platform and plays a huge part in influencing local rankings. According to a survey carried out by Whitespark, ...

Spam has been prevalent in the local search landscape for a long time.  Why? Because everyone is looking for ways to cut corners.  Many businesses unfairly employ spammy tactics like ...

As a marketing professional or business owner, you’re probably already aware that Google My Business (GMB) is an increasingly important part of local SEO, and that its influence has only ...

Please Note: In November 2021, Google retired the name ‘Google My Business’ and now uses ‘Google Business Profile’ to refer to the profile searchers see and ‘Google Business Profile Manager’ ...

If you’re a service-area business wondering how you can use BrightLocal to help improve your local search rankings, grow your reputation and stand out in local search, then you’ve come ...

We’re pleased to announce the arrival of a new BrightLocal Academy module all about how to use our latest tool: Local Search Grid. The module is called Put Your Rankings ...

We’re incredibly excited to announce the launch of our second free course for BrightLocal Academy, called ‘How to Land Your First Local SEO Client‘. We’ve created this course in collaboration ...

(Updated Feb 2021 to include Local Search Grid competitor GMB tracking) If you’re wondering who your competitors are, what their local SEO strategies are, and if there’s a gap in ...

We’ve been working hard behind the scenes and are thrilled to announce the arrival of BrightLocal Academy: a free online school dedicated to teaching you all about local SEO. Built ...