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The BrightLocal Platform

THE ALL-IN-ONE LOCAL SEO PLATFORM

Get found. Get chosen. Grow locally.

BrightLocal brings data, expert guidance and execution together in one local SEO platform. See how you’re performing across local search and AI, uncover what’s helping or holding you back, and turn clear recommendations into action.
15,000 active users
16+ years of local SEO experience
Expert support from real people
Start a free 14-day trial trial Book a guided demo
Google
4.8
366 Reviews
G2
4.6
228 Reviews
Capterra
4.8
281 Reviews
A SMARTER WAY TO GROW LOCALLY

Getting found locally is getting more complicated. BrightLocal makes it simpler.

Your customers aren’t discovering businesses in one place. They’re searching Google and Maps, reading reviews, and increasingly asking AI for recommendations.

That means more places to show up and more information to make sense of. BrightLocal brings this all together to help you see what matters, know what to do about it, and get it done.

1. See the whole picture

See how you’re performing in the channels your customers use to search.
  • Google Search and Maps rankings
  • ChatGPT and Google AI visibility
  • Reviews and sentiment
  • Listing and citation coverage and accuracy
  • Google Business Profile performance

2. Know what to do

Turn data into clear, prioritized recommendations. Know where to focus to make the biggest impact on your local presence.
  • Spot ranking and AI visibility gaps
  • See where competitors are gaining ground
  • Find inaccurate or missing business information
  • Identify review opportunities
  • Surface the actions that need your attention first

3. Get it done

Act on prioritized local SEO opportunities with BrightLocal’s built-in tools and services.
  • Build and manage business listings
  • Generate, monitor and respond to reviews
  • Optimize your Google Business Profile
  • Create press releases and website content (Coming soon)
  • Automate repetitive work
Start a free 14-day trial—no credit card needed
PROVEN BY CUSTOMERS

Don’t just take our word for it

“I was able to achieve dominant positions of 1st, 2nd, and 3rd.”

Angus Matthew

Orchard Care Homes

“I really like that so many metrics are contained in one place. It makes things very convenient.”

Jackson Scott

Green Move Removals

“What used to take our agency 10 hours manually, we can now do in 10 minutes with BrightLocal!”

Matthew Travers

Lead to Conversion

EVERYTHING YOU NEED IN ONE PLATFORM

All the tools you need to get found and chosen

Spend less time switching between tools and more time growing your local presence.

See exactly where you rank

Track your performance across Google, Bing, and Maps, giving you an overall view of your rankings right down to the street level.
  • Local Rank Tracker
    Track organic and Maps rankings across mobile and desktop devices.
  • Local Search Grid
    Get a color-coded map to understand at-a-glance your rankings versus your competitors.
  • Competitor tracking
    Benchmark your rankings against local competitors and see where they’re gaining ground.
  • Prioritized actions
    Get deep insights and clear direction on what to do to improve your rankings.
Explore local rank tracking

See if AI recommends you

Track how your business appears across ChatGPT and Google AI, how you compare with competitors, and what influences the answers customers see.
  • AI visibility tracking
    Get a local AI visibility score (0–100), benchmarked against competitors.
  • Prompt-level tracking
    Both branded and unbranded, with sentiment and recommendation strength.
  • AI source analysis
    Discover which sources AI platforms rely on for local recommendations and where you may be missing.
  • Turn insights into action
    With fixes to improve AI visibility built right into the platform.
Explore local AI visibility

Build a reputation that customers trust

Generate more reviews, monitor customer feedback and manage your reputation across 80+ review sites.
  • Review generation
    Create campaigns that make it easy to ask customers for feedback.
  • Review management
    Get notified of new reviews and respond directly using AI-assisted templates.
Explore review management

Keep your business listings accurate

Build and manage your business listings at scale across key directories, keeping your details accurate and protected without manually updating every one.
  • Listing sync
    Keep your core business information up to date.
  • Listing accuracy
    Find incorrect, inconsistent or outdated information that needs attention.
  • Change protection
    Protect your business details from unwanted changes.
Explore listings management
TRY BRIGHTLOCAL FREE

See BrightLocal working with your data

Your 14-day trial isn’t a limited demo. Set up your business or clients, start tracking real local search performance and see how BrightLocal works for you.

Get set up in minutes

Add the businesses or client locations you want to track and choose the search terms that matter to you.

Use your own data

See real rankings, competitors and local search performance for the businesses you care about, not sample data.

Explore the platform for 14 days

Try all the tools and see how BrightLocal fits into the way you work.

No credit card. No surprise charge.

There’s nothing to pay when you start your trial. Choose a plan if you want to keep using BrightLocal afterwards.

Start my free trial 14-day trial—no credit card needed
BUILT FOR LOCAL BUSINESSES AND AGENCIES

BrightLocal works the way you do

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For Local Businesses

Get found by more local customers. Without becoming an SEO expert.

You have a business to run. BrightLocal makes it easier to see how you’re showing up online, understand what’s helping or holding you back, and know what to do next.

  • See how customers find you across Google, Maps and AI
  • Know where you’re losing ground to local competitors
  • Get clear recommendations and the tools to act on them
Explore BrightLocal for local businesses
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For Agencies & Consultants

Scale your local SEO services. Not your overhead.

Bring your clients and local SEO workflows together in one place. Track performance, uncover the opportunities that matter, automate the busywork and make your impact easier to prove.

  • Track rankings and AI visibility without adding another tool
  • Turn insights and recommendations into strategy and new opportunities
  • Automate reporting and repetitive work to free up your team’s time
Explore BrightLocal for agencies
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For SaaS Platforms

Enhance your platform with local SEO insights via our API and integrations, giving customers a complete view of their online presence without building complex tools from scratch. It’s a simple, reliable way to add extra value to your SaaS.

Partner with us
Need some guidance? Book a demo with an SEO expert
WHY BRIGHTLOCAL

One platform beats a patchwork of tools

BrightLocal brings your local search data, insights and actions together, giving you a clearer way forward with fewer tools to manage and pay for.

Local rank tracking

Local geo grid ranking

Local AI visibility tracking

Review monitoring & generation

Citation building & listings sync

Google Business Profile management

Prioritized recommendations

Built-in tools to act on insights

Fully-managed services available

White-label reporting

Human support from local SEO experts

BrightLocal
Moz Local
Yext
Whitespark logo.
Brand AI visibility only
Brand AI visibility only

All your local SEO tools in one subscription

Get the tools you need to understand and improve your local SEO in one platform, from rankings and reviews to listings and local AI visibility.

Join 15,000+ platform customers
Monthly
Annually Save 25%

Locations:

1

1
100+
Track
Understand your local search visibility

Perfect for businesses that want clear insight into their local search performance.
$31 USD / mo
$369 billed annually Saving $123

Included in Track:

Local AI Visibility Tracker   New
Run comprehensive local SEO audits
Monitor local ranking for up to 100 keywords and four competitors
Visualise local rankings on a geo-grid map for up to five keywords
Monitor citation accuracy and spot opportunity gaps
Audit Google Business Profile and benchmark against competitors
Manage
Keep business details accurate everywhere

Ideal for businesses that want to control and grow their online presence.
$40 USD / mo
$485 billed annually Saving $163

Everything included in Track plus:

AI Insights   New
Keep your business details synced and protected across key sites
Schedule posts on Google Business Profile
Grow
Build trust and attract more customers

Great for businesses that want to strengthen their reputation and win more customers.
$49 USD / mo
$584 billed annually Saving $196

Everything included in Manage plus:

Monitor and respond to customer reviews across multiple sites
Get customer reviews via email, SMS, and in-store campaigns
Publish customer reviews on your website
BrightLocal plan prices by number of locations managed (USD)
Locations Track Manage Grow
1 $41 USD / mo billed monthly. $369 USD billed annually ($31 / mo). $54 USD / mo billed monthly. $485 USD billed annually ($40 / mo). $65 USD / mo billed monthly. $584 USD billed annually ($49 / mo).
2-5 $62 USD / mo billed monthly. $558 USD billed annually ($47 / mo). $76 USD / mo billed monthly. $683 USD billed annually ($57 / mo). $87 USD / mo billed monthly. $782 USD billed annually ($65 / mo).
6-10 $83 USD / mo billed monthly. $747 USD billed annually ($62 / mo). $109 USD / mo billed monthly. $980 USD billed annually ($82 / mo). $131 USD / mo billed monthly. $1,178 USD billed annually ($98 / mo).
11-20 $104 USD / mo billed monthly. $936 USD billed annually ($78 / mo). $153 USD / mo billed monthly. $1,376 USD billed annually ($115 / mo). $197 USD / mo billed monthly. $1,772 USD billed annually ($148 / mo).
21-30 $156 USD / mo billed monthly. $1,408 USD billed annually ($117 / mo). $230 USD / mo billed monthly. $2,069 USD billed annually ($172 / mo). $296 USD / mo billed monthly. $2,663 USD billed annually ($222 / mo).
31-40 $209 USD / mo billed monthly. $1,881 USD billed annually ($157 / mo). $307 USD / mo billed monthly. $2,762 USD billed annually ($230 / mo). $395 USD / mo billed monthly. $3,554 USD billed annually ($296 / mo).
41-50 $261 USD / mo billed monthly. $2,353 USD billed annually ($196 / mo). $384 USD / mo billed monthly. $3,455 USD billed annually ($288 / mo). $494 USD / mo billed monthly. $4,445 USD billed annually ($370 / mo).
51-60 $314 USD / mo billed monthly. $2,826 USD billed annually ($236 / mo). $461 USD / mo billed monthly. $4,148 USD billed annually ($346 / mo). $593 USD / mo billed monthly. $5,336 USD billed annually ($445 / mo).
61-70 $366 USD / mo billed monthly. $3,298 USD billed annually ($275 / mo). $538 USD / mo billed monthly. $4,841 USD billed annually ($403 / mo). $692 USD / mo billed monthly. $6,227 USD billed annually ($519 / mo).
71-80 $419 USD / mo billed monthly. $3,771 USD billed annually ($314 / mo). $615 USD / mo billed monthly. $5,534 USD billed annually ($461 / mo). $791 USD / mo billed monthly. $7,118 USD billed annually ($593 / mo).
81-90 $471 USD / mo billed monthly. $4,243 USD billed annually ($354 / mo). $692 USD / mo billed monthly. $6,227 USD billed annually ($519 / mo). $890 USD / mo billed monthly. $8,009 USD billed annually ($667 / mo).
91-100 $524 USD / mo billed monthly. $4,716 USD billed annually ($393 / mo). $769 USD / mo billed monthly. $6,920 USD billed annually ($577 / mo). $989 USD / mo billed monthly. $8,900 USD billed annually ($742 / mo).
100+ Price on request Price on request Price on request
Unsure which plan is right for you? Compare all features and pricing
HERE WHEN YOU NEED US

Powerful technology, backed by real people

Local SEO doesn’t always go to plan. Rankings move, listings change, reports raise questions, and sometimes you just need to speak to someone who knows what they’re talking about. BrightLocal gives you the platform to do more yourself, backed by a team of local SEO experts who are here when you need a hand.

Built on 16+ years of local search

We’ve been helping businesses and agencies understand and improve local search performance since 2009. That experience shapes the platform and the support you get from us.

Built for everyday reliability

Whether you’re checking one location or reporting across hundreds, BrightLocal is built to handle the day-to-day local SEO work you depend on it for.

Get help from people who know local SEO

Get help from people who know local SEO

When you have a question, you’re not left figuring it out alone. Our support team knows BrightLocal and understands the local SEO work you’re trying to get done.

Talk to us
Feature image

Works with the tools you already use

Connect BrightLocal with Google Analytics, Google Search Console, ChatGPT, Claude, Notion, Asana, Zapier and more, so it fits into the way you already work.

Explore our API solutions
Start a free 14-day free trial—no credit card needed
TRIAL & PRICING QUESTIONS

Frequently asked questions

No. You can start your 14-day trial without entering any payment details, and there’s nothing to pay to get started. If you decide BrightLocal isn’t for you, you don’t need to do anything—your trial simply ends.
You get access to the platform to set up your business or client locations, choose your search terms and see real local search performance for the businesses you care about. It isn’t sample data or a limited demo—you’re seeing how BrightLocal works with your own data.
Nothing happens automatically. If you’d like to keep using BrightLocal, you choose a plan that fits what you need. If you don’t, your trial ends and you won’t be charged.
Plans start from $31/month and include the core tools you need to understand and improve your local SEO, from rankings and reviews to listings and local AI visibility. You can compare plans and pricing to find the right fit.
Yes. You can move up or down a plan as your needs change, and there’s no long-term contract tying you in. If you need a hand working out which plan suits you, our team is happy to help.
Yes. BrightLocal is built to show you what’s happening in local search and tell you what to do about it in plain language. You’ll get clear, prioritized recommendations rather than raw data you have to interpret yourself.
Yes. Whether you’re managing one location, fifty, or a portfolio of clients, you can track and report across all of them from one place. Agencies can also white-label reports and automate reporting for clients.
Yes. Local AI Visibility tracks how your business appears across ChatGPT, Google AI and Perplexity, gives you a local AI visibility score benchmarked against competitors, and shows which sources those platforms rely on—so you know where to focus.
Yes. Setup takes minutes, and our in-house support team is on hand if you get stuck. You’ll also have access to guides and training to help you get more from the platform as you go.
Absolutely. You can book a guided demo and we’ll walk you through the platform, answer your questions and show you how it applies to your business or clients.
15,000+ Happy Customers
Based on 1,627 Reviews G2 Capterra Trustpilot

Ready to get found, get chosen, and grow?

Start your free 14-day trial to see how your business appears in local search, understand what to do next and start making progress—all in one platform.
Start your free trial—no credit card needed