Local SEO Research

Wow, things have moved quickly since we mused about the possibilities of generative AI in local search back in January, haven’t they?  Google finally joined the party with Bard, Microsoft ...

It's a question we see time and time again: "How many categories do I need on my Google Business Profile?". We studied the local rankings of 1050 business locations to identify any possible relationships between additional business categories and local ranking performance.

Are businesses using Apple Business Connect's tools? In fact, have businesses even claimed their listing on Apple Maps? We investigated...

There’s something comforting in the familiarity of brands we know and love. The safety of knowing that, no matter where you are in the world, when you see that brand’s ...

Would you believe that BrightLocal has been exploring the relationship between consumers, online reviews, and local businesses for almost 13 years? Since 2010, we’ve seen significant developments in the perceptions ...

During times of wider economic turbulence, you’d be forgiven for burying your head in the day-to-day running (and survival) of your business without coming up for air. So, it can ...

Key Takeaways Women read online reviews more regularly than men. Men are most suspicious of reviews on Apple Maps and TripAdvisor. Women are most suspicious of reviews on Amazon and ...

Back in 2011, we decided to launch the Local Search Industry Survey—a large-scale analysis of the local marketing landscape. Now into its eleventh year, this survey aims to compile the ...

Towards the back end of 2021, Google made a few changes to its local search and map pack algorithm in an update now known as Vicinity.  Focused on impacting proximity, ...

Every year, the Local Consumer Review Survey explores the ways in which consumers use online reviews to choose, trust, and understand businesses offering services in their local area. Since its ...

In December 2021, Google confirmed a significant update to the local search algorithm had recently been rolled out. According to Google, the update—which had already been spotted by SEO experts ...

At the beginning of November 2021, Google announced that it is rebranding Google My Business as Google Business Profile. The name change isn’t major news in itself as the product ...