Big Brand Review Showdown: Burger King vs. McDonald’s
by Sammy Paget
There’s something comforting in the familiarity of brands we know and love. The safety of knowing that, no matter where you are in the world, when you see that brand’s ...
by Sammy Paget
There’s something comforting in the familiarity of brands we know and love. The safety of knowing that, no matter where you are in the world, when you see that brand’s ...
by Sammy Paget
Would you believe that BrightLocal has been exploring the relationship between consumers, online reviews, and local businesses for almost 13 years? Since 2010, we’ve seen significant developments in the perceptions ...
by Sammy Paget
During times of wider economic turbulence, you’d be forgiven for burying your head in the day-to-day running (and survival) of your business without coming up for air. So, it can ...
by Patrick Bawn
Key Takeaways Women read online reviews more regularly than men. Men are most suspicious of reviews on Apple Maps and TripAdvisor. Women are most suspicious of reviews on Amazon and ...
by Patrick Bawn
Back in 2011, we decided to launch the Local Search Industry Survey—a large-scale analysis of the local marketing landscape. Now into its eleventh year, this survey aims to compile the ...
by Patrick Bawn
Towards the back end of 2021, Google made a few changes to its local search and map pack algorithm in an update now known as Vicinity. Focused on impacting proximity, ...
by Jamie Pitman
Every year, the Local Consumer Review Survey explores the ways in which consumers use online reviews to choose, trust, and understand businesses offering services in their local area. Since its ...
by Alix Coe
In December 2021, Google confirmed a significant update to the local search algorithm had recently been rolled out. According to Google, the update—which had already been spotted by SEO experts ...
At the beginning of November 2021, Google announced that it is rebranding Google My Business as Google Business Profile. The name change isn’t major news in itself as the product ...
by Rosie Murphy
Business listings have long been a core part of local SEO. From their early dominance of local search rankings to today, where appearing on the core business directories is considered ...
by Rosie Murphy
The local SEO industry is always changing, and in a year of huge global shifts that have had significant impacts on many local businesses, this rate of change seems to ...
by Rosie Murphy
Every year, the Local Consumer Review Survey explores the ways in which local business customers use online reviews to choose, trust, and understand businesses offering services in their area. Since ...
Fighting Google My Business spam is one of the most effective ways to climb rankings in local SEO, but is the uptake as common among agencies as local SEO experts? ...
by Rosie Murphy
Update – In late May, Google’s Danny Sullivan responded to Joy Hawkins confirming that the early May local flux was based on a bug, rather than a local algorithm update. ...