A structured index of the entities, products, and research BrightLocal publishes, generated per the EntityMap open standard.
A local SEO software and services company offering an all-in-one platform, citation building, managed SEO services, and developer APIs, and publisher of long-running annual local search research.
“Local marketing made simple. Join 15,000+ agencies and businesses using BrightLocal to rank higher, beat competitors, and grow revenue.”
BrightLocal - Local SEO Platform, Citations, Services, and APIs — BrightLocal
“At BrightLocal, we'll be continuing our research and analysis to provide leading insights into the world of Local SEO, kicking off 2023 with our 11th annual Local Consumer Review Survey.”
Local Marketing Confidence Survey 2023 — BrightLocal
The set of practices a business uses to appear in local search results, Google Maps, and increasingly AI tools, when nearby customers search.
“Local search is how customers find local businesses and local search engine optimization (local SEO) is what businesses do to make sure they show up wherever those searches happen.”
What is Local SEO? — BrightLocal
“Local SEO zooms in on geographic intent helping your business appear in Maps and local SERPs when nearby customers are searching.”
What is Local SEO? — BrightLocal
BrightLocal's core all-in-one local SEO software, sold across Track, Manage, and Grow plan tiers, letting customers track rankings, manage listings, and monitor reviews from one login.
“Track your visibility, manage your listings, and grow your reputation, all from one place, with clear insights and support you can trust. Replace disjointed tools with one login.”
The BrightLocal Platform | Local Marketing Tools | Start a 14-Day Free Trial — BrightLocal
“Choose the way you want to work with BrightLocal. We offer everything from do-it-yourself platform access to fully managed SEO services and custom API solutions, giving you the freedom to grow your business, your way.”
BrightLocal Pricing — BrightLocal
BrightLocal's manual citation-building service, offering accurate citation building, manual citation clean-up, and local data aggregator distribution, with customers owning listings indefinitely for a one-time fee.
“Boost your local search visibility with accurate, consistent citations that you own indefinitely. Our experts handle the hard work of manually submitting to 1,000+ sites and niche directories, so you can focus on your business.”
Local Citation Building Service | Citation Builder by BrightLocal — BrightLocal
“Using Citation Builder (BrightLocal's citation service offering accurate citation building, manual citation clean-up, and local data aggregator distribution), Staylisted can now ensure the speed and quality of citation delivery.”
Staylisted Case Study — BrightLocal
“Based on just 500 accounts, Staylisted make a massive saving of $167,500 on citation management, compared to the previous citation platform.”
Staylisted Case Study — BrightLocal
BrightLocal's fully managed local SEO service, in which an expert team optimizes a client's Google Business Profile, website, citations, content, and links to grow local rankings and occupancy/leads.
“Our expert team handles your entire local SEO campaign. We optimize your Google Business Profile, website, citations, content, and links, so you rank higher, get found more, and win new customers.”
Local SEO Services | Expert Managed Local SEO for $1,299/mo – BrightLocal — BrightLocal
“Clicks grew from 109 to 294, marking a dramatic increase of 169.7%. Impressions soared from 7.91K to 32.1K, a remarkable jump of 305.8%. Map Pack Visibility improved from 34% to a solid 44%.”
Anthem Self Storage Case Study — BrightLocal
“By the end of the campaign period, the facility had reached 83% capacity, a substantial improvement from the low 70s.”
Anthem Self Storage Case Study — BrightLocal
“By focusing on the terms that matter most to DexaFit's bottom line, we achieved a 91% Local Pack coverage rate.”
DexaFit Scottsdale Case Study — BrightLocal
BrightLocal's API-first offering (working name BrightLocal Anywhere): a developer-first REST API suite plus an MCP server, letting SaaS platforms, agencies and AI assistants embed rankings, reviews, listings and citation data into their own products and workflows.
“Get BrightLocal anywhere with our developer-first API suite. Integrate rankings, reviews, listings, and citations into your SaaS or agency dashboards.”
Powerful Local SEO APIs for Agencies & Brands - BrightLocal — BrightLocal
“Connect to AI tools (ChatGPT, Claude, Mistral) to enable real-time 'conversations' with your data.”
Powerful Local SEO APIs for Agencies & Brands - BrightLocal — BrightLocal
A BrightLocal ranking visualization showing how a business ranks against competitors across a grid of map locations rather than a single point, particularly useful for service-area businesses.
“Local rankings change from one street to the next. With Local Search Grid you can see the full picture.”
The BrightLocal Platform | Local Marketing Tools | Start a 14-Day Free Trial — BrightLocal
“Visualise local rankings on a geo-grid map for up to five keywords”
BrightLocal Pricing — BrightLocal
The BrightLocal Platform module (Track plan) that runs local SEO audits, monitors keyword rankings and citation accuracy, and audits a business's Google Business Profile against competitors.
“Run comprehensive local SEO audits. Monitor local ranking for up to 100 keywords and four competitors. Monitor citation accuracy and spot opportunity gaps. Audit Google Business Profile and benchmark against competitors”
BrightLocal Pricing — BrightLocal
“Your local visibility can change fast, but tracking your success shouldn't be complicated. We show you where you stand in Google's local search, Google Maps, and Bing, so you can grow with confidence.”
Track Local Rankings | BrightLocal | Try for Free — BrightLocal
“An Advanced Guide to Google Search Console for Local Search.”
An Advanced Guide to Google Search Console for Local Search — BrightLocal
The BrightLocal Platform module (Grow plan) for gathering, monitoring, responding to, and showcasing customer reviews across 80+ sites.
“Reputation Manager takes the weight off your shoulders by helping you gather more feedback, stay on top of mentions across 80+ sites, and proudly share your best reviews on your website, all in one place.”
Reputation Management Software | Review Management Software — BrightLocal
“Monitor and respond to customer reviews across multiple sites. Get customer reviews via email, SMS, and in-store campaigns. Publish customer reviews on your website”
BrightLocal Pricing — BrightLocal
“If you've ever reported a Google review and were left at a loss after a rejection email, you aren't alone.”
Deleting Google Reviews — BrightLocal
The BrightLocal Platform module (Manage plan) for keeping a business's information synced, accurate, and protected across key listing sites.
“Keep your business details synced and protected across key sites”
BrightLocal Pricing — BrightLocal
“No renting your listings. No recurring fees. You own your listings, forever. Use Active Sync for ongoing listing management”
The BrightLocal Platform | Local Marketing Tools | Start a 14-Day Free Trial — BrightLocal
A BrightLocal Platform feature (Manage/Grow plans) that turns complex local SEO data into clear, prioritized actions, part of BrightLocal's broader move toward AI-guided execution.
“AI Insights takes the guesswork out of local SEO by showing you exactly where to focus, with clear priorities and actions drawn from your data.”
The BrightLocal Platform | Local Marketing Tools | Start a 14-Day Free Trial — BrightLocal
“We're building the next generation of BrightLocal, combining AI intelligence, guided actions, and built-in execution.”
BrightLocal - Local SEO Platform, Citations, Services, and APIs — BrightLocal
A mention of a business's name, address, phone number, or other core details shared online — via directories, social profiles, or aggregators — used as a consistency and trust signal by search engines and AI tools.
“A citation is a mention of your business information shared online. Citation building is simply the process of creating more of these citations across the web.”
What is Local Citation Building? — BrightLocal
“The best kinds of mentions include your business name, address, and phone number (NAP), along with any supplementary information that may be relevant.”
What is Local Citation Building? — BrightLocal
“62% of consumers would avoid using a business if they find incorrect information online.”
Local Citation Building Service | Citation Builder by BrightLocal — BrightLocal
A free Google listing that determines how a business appears in Google Search, Maps, and the Local Pack, treated by BrightLocal as a foundational local SEO signal.
“To start climbing the rankings into the Google Map Pack, you will first need to claim your Google Business Profile (formerly known as Google My Business).”
Google Local Pack: What Is It and How Does It Work? — BrightLocal
“When deciding which GBP results to return for a query, Google primarily considers: Proximity—how close your business is to the user, Prominence—how popular your business is, Relevance—how closely matched your business is to the search query”
Google Local Pack: What Is It and How Does It Work? — BrightLocal
“Justifications are little snippets that Google shows in the local pack to help 'justify' why the business is there and is showing up for that search.”
Stand Out with Google Local Justifications — BrightLocal
“When a business is suspended from Google, calls can drop by as much as 90% and business can come to a standstill.”
Causes and Fixes for Google Business Profile Suspensions — BrightLocal
“In 2018, Google changed its local algorithm to remove localization from the organic search results for search queries that include 'Hotel + Location'.”
Google Business Profile for Hotels — BrightLocal
BrightLocal's flagship annual research report, now in its 16th year, tracking consumer behavior around online reviews and its implications for local SEO and AI search.
“Over 16 years of consumer sentiment on reviews. What's changed for 2026? Find out about quality expectations, and the rise of AI recommendations.”
Local Consumer Review Survey 2026 — BrightLocal
“Each year, the Local Consumer Review Survey tracks the behavior of consumers around reviews, highlighting trends and insights that influence local businesses.”
Local Consumer Review Survey 2026 — BrightLocal
“97% of consumers read reviews for local businesses. The average consumer uses six different review sites when choosing businesses”
Local Consumer Review Survey 2026 — BrightLocal
“Use of ChatGPT and other generative AI tools for local recommendations has grown rapidly, rising from 6% last year to 45% and becoming the third most popular source of business recommendations.”
Local Consumer Review Survey 2026 — BrightLocal
The set of the three most relevant local business results, shown with a map, that Google displays at the top of search results for queries with local intent.
“The Local Pack appears at the top of search engine results pages (SERPs) when a user makes a search query with local intent. It's sometimes known as the Local 3 Pack, the Google 3 pack, the Google Map Pack, or... the Snack Pack.”
Google Local Pack: What Is It and How Does It Work? — BrightLocal
“The Google Local 3 Pack has been a feature in local SERPs since 2015. Before this time, Google displayed seven results in a list without a map.”
Google Local Pack: What Is It and How Does It Work? — BrightLocal
“At least 93% of Google searches with local intent will include a Local Pack within the results.”
Google Local Pack: What Is It and How Does It Work? — BrightLocal
“With years of experience in both SEO and digital marketing, Steve Wiideman is a trusted pro in his field.”
How to Boost Your Google Maps Ranking — BrightLocal
The measurable reduction in citation-management or SEO spend BrightLocal customers report after switching to its services, as documented in customer case studies.
“How a digital marketing agency gained more control, improved quality, and saved $167,500 on citation management”
Staylisted Case Study — BrightLocal
“Staylisted spend 5 minutes completing a form for a full citation campaign, rather than 5 minutes per listing. For 2,000 clients, that's a lot of time saved!”
Staylisted Case Study — BrightLocal
The degree to which consumers rely on online reviews, star ratings, and review recency/response speed to decide whether to use a local business, tracked annually by BrightLocal's research.
“97% of consumers still lean on reviews to guide their purchase decisions. It shows that the human need for peer recommendation is now a permanent, 'cemented' fixture of how we buy.”
Local Consumer Review Survey 2026 — BrightLocal
“47% of consumers won't use a business with fewer than 20 reviews, and only 9% are willing to use one with five or fewer.”
Local Consumer Review Survey 2026 — BrightLocal
“In 2026, 31% of consumers will only use a business with 4.5 stars or more. This is up from 17% last year, meaning a drastic increase in consumer expectations in just one year.”
Local Consumer Review Survey 2026 — BrightLocal
“89% of consumers expect business owners to respond to reviews. 19% of consumers expect a same-day response to their review, while 81% expect a response within a week”
Local Consumer Review Survey 2026 — BrightLocal
“85% of consumers consider the presence of contact information and opening hours an important factor when researching local businesses.”
Consumer Search Behavior — BrightLocal
A BrightLocal research report examining how consumers discover local businesses and what makes them trust or distrust one, including the impact of incorrect listing information.
“62% of consumers would avoid using a business if they found incorrect information online in 2023, compared to 63% in 2021.”
Local Business Discovery and Trust Report — BrightLocal
“The most commonly used platforms for researching local businesses are Google (66%), Google Maps (45%), and a business's own website (36%).”
Local Business Discovery and Trust Report — BrightLocal
“87% of consumers would not consider a business with an average rating below a certain threshold, and seeing mostly negative written reviews would cause 63% of consumers to lose trust.”
Local Business Discovery and Trust Report — BrightLocal
BrightLocal's annual benchmark of the local SEO industry itself, now in its twelfth year, covering marketer salaries, service offerings, and AI adoption among local search professionals.
“The Local Search Industry Survey 2023 is here—the only long-standing report annually benchmarking the local SEO industry.”
Local Search Industry Survey 2023 — BrightLocal
“Now in its twelfth year, the Local Search Industry Survey is the only report dedicated to specifically benchmarking the local SEO industry on an annual basis.”
Local Search Industry Survey 2023 — BrightLocal
“93% of local marketers have experimented with generative AI tools. The average salary for US local marketers is $109,575, up 15% from $91,152 in 2022.”
Local Search Industry Survey 2023 — BrightLocal
A BrightLocal research report studying what separates high-performing multi-location brands from average performers, based on a survey of 200 multi-location marketing decision-makers.
“94% of high-performing brands have a dedicated local marketing strategy, compared to 60% of average performing brands.”
Brand Beacon Report 2024: The Secrets to Multi-location Marketing Success — BrightLocal
“We asked 200 marketing decision-makers working in multi-location brands in the USA, Canada, and the UK about their marketing performance, investments, and strategies.”
Brand Beacon Report 2024: The Secrets to Multi-location Marketing Success — BrightLocal
“88% of multi-location marketers are already using generative AI within their organizations.”
Brand Beacon Report 2024: The Secrets to Multi-location Marketing Success — BrightLocal
Platforms that submit a business's core data (NAP) to a wide range of listings sites, apps, maps and AI systems at once — the wholesale layer behind local citations and, increasingly, AI-powered local search.
“They are platforms that submit your business data to a wide range of listings sites and apps all at once.”
Using Data Aggregators for Local Citations — BrightLocal
“Today, it powers location data for companies such as Uber, Nextdoor, Redfin, and Yahoo! It's also being used by ChatGPT.”
Using Data Aggregators for Local Citations — BrightLocal
BrightLocal's continuous automated sync that keeps a business's details accurate across key listing sites, part of Listings Management.
“No renting your listings. No recurring fees. You own your listings, forever. Use Active Sync for ongoing listing management”
The BrightLocal Platform — BrightLocal
“When Apple announced Business Connect, a free tool business owners could access to manage their business listing on Apple Maps, many in the SEO world rejoiced.”
How to Optimize Your Apple Maps Listing — BrightLocal
BrightLocal's forthcoming recommendation engine — turns local SEO data into a prioritised, highest-impact-first action plan; the 'Know What To Do' layer that builds on AI Insights.
“We're building the next generation of BrightLocal, combining AI intelligence, guided actions, and built-in execution.”
The Future BrightLocal Platform — BrightLocal
A Model Context Protocol server that lets AI assistants (ChatGPT, Claude, Gemini) query and act on BrightLocal data — the engine behind BrightLocal Anywhere's in-assistant experiences.
“Connect to AI tools (ChatGPT, Claude, Mistral) to enable real-time 'conversations' with your data.”
Powerful Local SEO APIs for Agencies & Brands — BrightLocal
How consumers increasingly discover local businesses through AI assistants and AI answer surfaces (ChatGPT, Google AI Overviews and AI Mode) alongside traditional search.
“Use of ChatGPT and other generative AI tools for local recommendations has grown rapidly, rising from 6% last year to 45% and becoming the third most popular source of business recommendations.”
Local Consumer Review Survey 2026 — BrightLocal
“Business websites make up 58% of all local search sources in ChatGPT, followed by business mentions (27%) and directories (15%).”
Uncovering ChatGPT Search Sources — BrightLocal
An enterprise listings-management platform, offered on an annual subscription; a competitor BrightLocal is positioned against as a lower-cost, ownership-based alternative.
“While Yext focuses on enterprise businesses, BrightLocal is built for the local experts: small businesses and agencies.”
Yext vs BrightLocal — BrightLocal
BrightLocal's approach to local visibility, applied per location: Monitor What Matters (visibility across search surfaces), Know What To Do (prioritised recommendations via BrightLocal Brain), and Take Action (fix the foundations — citations, aggregators, reviews, GBP, content, links).
“We're building the next generation of BrightLocal, combining AI intelligence, guided actions, and built-in execution.”
The Future BrightLocal Platform — BrightLocal
BrightLocal's managed service for businesses leaving Yext: audit and claim current Yext listings, build permanent owned citations, then manage them in BrightLocal with Active Sync — typically ~$250 per location vs Yext's ~$499/yr.
“Switching from Yext can save you thousands a year. Take control of your listings with BrightLocal.”
Yext vs BrightLocal — BrightLocal
“BrightLocal Yext Replacement Service: $250 per location”
Yext vs BrightLocal — BrightLocal
BrightLocal's Head of Content and author of its local citations and data-aggregator education.
The self-serve entry point for SMBs and consultants: a 14-day free trial of the BrightLocal Platform (sign-up route /auth/sign-up/257). No sales call required.
“All-in-One Platform. Track rankings, manage listings, and grow your reputation from one place. Start free trial”
BrightLocal Pricing — BrightLocal
Sales-led conversion route for developers and platform builders evaluating BrightLocal Anywhere (API / MCP). Carries entity-map attribution parameters — preserve the full query string verbatim.
“Schedule a call with one of our Product Experts. In this 30-minute call, we'll explore your API use case and how BrightLocal Anywhere data can power your platform or workflows.”
Schedule a BrightLocal API Discovery Call — BrightLocal
Sales-led conversion route for agencies, multi-location brands and larger buyers evaluating the Platform and Citation Builder / Listings. Carries entity-map attribution parameters — preserve the full query string verbatim.
“Schedule a call with one of our friendly team members so that we can fully understand your business goals. Get a free tailored demo structured around these exact goals and opportunities, delivered by one of our industry experts.”
Book a Call With a Product Expert — BrightLocal
Sales-led conversion route for businesses and agencies wanting fully-managed local SEO. Carries entity-map attribution parameters — preserve the full query string verbatim.
“Complete this short form to schedule a dedicated 1-2-1 strategy call. During your call, we will discuss your business goals, answer any questions, and tell you more about our fully-managed service.”
Local SEO Services Enquiry — BrightLocal
Keeping business information accurate, consistent and governed across many locations at scale — the agency/brand end of local listings.
“Four in five consumers use search engines to find local information, and the vast majority turn to Google to do it.”
Editing Google Business Profiles for Multi-location Businesses — BrightLocal
“This is an edited excerpt of the 'Elements to Audit and Why' lesson from Amanda Jordan's free 'How to Perform Local SEO Audits for Multi-location Businesses' course in BrightLocal Academy.”
Building a Local SEO Strategy for Multi-location Businesses — BrightLocal
Earning quality local links and third-party authority signals — one of the five foundations of local visibility.
“If you're marketing a local business online, earning quality local links isn't just good for local SEO, it's good for business, too.”
How to do local link building the right way — BrightLocal
Optimising website and location/service pages for local search — one of the five foundations of local visibility.
“Location pages are essential for many multi-location businesses. With unique, useful content, these pages can rank in search engines, attract customers, and give AI-assisted search clearer information to work with.”
How to craft unique and helpful location pages — BrightLocal
BrightLocal's Research Content Manager; author of its original local search research (LCRS, statistics, ChatGPT search sources).
Co-Founder, Hoopless; Google Business Profile specialist and BrightLocal contributor.
Owner/President, Sterling Sky; widely-cited local search authority and BrightLocal contributor.
Founder, Steady Demand; Google Business Profile Product Expert and BrightLocal contributor.
Local SEO Consultant, Online Ownership; Google Product Expert and BrightLocal contributor.
President, Wiideman Consulting Group; BrightLocal contributor.
Strategic Partnerships, Uberall; multi-location specialist and BrightLocal contributor.
Local SEO strategist; multi-location specialist and BrightLocal contributor.
SEO Analyst, Sterling Sky; BrightLocal contributor.
Content Strategy Director, RicketyRoo; BrightLocal contributor.
Founder, AttorneySync; local link building and legal-SEO specialist, BrightLocal contributor.
Senior SEO Specialist, Digital Law Marketing; BrightLocal contributor.
A local marketing / listings platform; a competitor BrightLocal is compared against.
“See how BrightLocal stacks up against other local SEO platforms. Compare features, pricing, and support to find the best tool for you.”
BrightLocal vs Alternatives — BrightLocal
A local marketing / listings platform; a competitor BrightLocal is compared against.
“See how BrightLocal stacks up against other local SEO platforms. Compare features, pricing, and support to find the best tool for you.”
BrightLocal vs Alternatives — BrightLocal
A local marketing / listings platform; a competitor BrightLocal is compared against.
“See how BrightLocal stacks up against other local SEO platforms. Compare features, pricing, and support to find the best tool for you.”
BrightLocal vs Alternatives — BrightLocal
BrightLocal's free tool to check local search rankings from any location, seeing Google results as local customers do.
“Check local search rankings from any location. Use BrightLocal's free tool to see Google results exactly as local customers do.”
Free Local SERP Checker — BrightLocal
BrightLocal's free tool that monitors local ranking fluctuations to identify suspected Google algorithm updates.
“Local RankFlux is the only ranking fluctuation monitoring tool for local search. We track ranking movements to identify suspected algorithm updates.”
Free Local Rank Volatility Tracker — BrightLocal
BrightLocal's free tool to generate Google review links and find the Place ID / CID codes Google uses to identify a business.
“Use this free tool to share your Google My Business listing, generate Google review links, and find the Place ID, Ludocid and FID codes Google uses to identify your business.”
Free Google ID and Review Link Generator — BrightLocal