Sammy Paget

Wow, things have moved quickly since we mused about the possibilities of generative AI in local search back in January, haven’t they?  Google finally joined the party with Bard, Microsoft ...

It's a question we see time and time again: "How many categories do I need on my Google Business Profile?". We studied the local rankings of 1050 business locations to identify any possible relationships between additional business categories and local ranking performance.

Are businesses using Apple Business Connect's tools? In fact, have businesses even claimed their listing on Apple Maps? We investigated...

There’s something comforting in the familiarity of brands we know and love. The safety of knowing that, no matter where you are in the world, when you see that brand’s ...

Would you believe that BrightLocal has been exploring the relationship between consumers, online reviews, and local businesses for almost 13 years? Since 2010, we’ve seen significant developments in the perceptions ...

Welcome back to the Local Search Roundup! This month, we’re taking a look back at the biggest local search stories from December 2022. So, what’s been going on? Well, if ...

Is there ever such a thing as a quiet year in local search? Well, let’s hope not, as we’d all be out of a job, but you understand the expression. Join us as we look back at some of the biggest stories and updates in 2022!

During times of wider economic turbulence, you’d be forgiven for burying your head in the day-to-day running (and survival) of your business without coming up for air. So, it can ...

Just weeks after Google Business Profile users experienced suspension chaos, it seems another Google bug is doing the rounds in GBP once again. This time, users have reported instances in ...

Google’s algorithm to rank local search results relies on a wide variety of different signals, so it can be difficult to know where you should dedicate your efforts. To ensure ...