Sammy Paget

Near the start of 2024, it was reported that Google and Reddit had formed a partnership. In short, Reddit content would appear in more results for Google searches. We analyzed 800 SERPs to understand the significance of the Google/Reddit partnership in relation to local search intent.

As humans, we like to stereotype people. According to Zhang et al., it stems from a basic need to simplify and categorize otherwise complex things in the world. And, maybe ...

Consumer behavior will always be a hot topic. As marketers, strategists, or decision-makers, understanding why people behave the way they do is not just fascinating but crucial for brand success. ...

It’s no secret that brick-and-mortar businesses have had it rough in recent years. Rapid changes in public health and safety, economic turmoil, and political disruption have affected the world, causing ...

Using Local Search Grid to conduct a measured study and analyze the relationship between "openness" and local rankings for 50 business locations.

Google's great purge of inactive Gmail accounts begins this month, but what does that mean for Google Business Profiles and business reviews?

We polled 180 local marketers to find out how their usage of Twitter (now X) has changed since its takeover in 2022.

Citations may be a top local ranking factor but, let's face it, the word probably doesn't mean a whole lot to your actual customers. What crucial business information do consumers care about? And what are the consequences for local businesses when it's wrong? This is the Local Business Discovery & Trust Report 2023.

The Local Search Industry Survey 2023 is here—the only long-standing report annually benchmarking the local SEO industry. We delve into everything from industry salaries and the top local SEO services offered to expectations for generative AI and confidence levels moving into 2024.

Spoiler alert: No, not really. Read on to discover who feels confident about the imminent roll-out of Search Generative Experience (SGE), and how marketers feel it will affect local search results.

Wow, things have moved quickly since we mused about the possibilities of generative AI in local search back in January, haven’t they?  Google finally joined the party with Bard, Microsoft ...

It's a question we see time and time again: "How many categories do I need on my Google Business Profile?". We studied the local rankings of 1050 business locations to identify any possible relationships between additional business categories and local ranking performance.