BrightLocal (“Company”, “BrightLocal” or “We”) respect your privacy and are committed to protecting it through our compliance with this policy.
The BrightLocal service (“Service”) is organized primarily to provide businesses and individuals access to a rich collection of resources related to search engine optimization and inbound marketing, including without limitation search engine optimization tools, link analysis tools, downloadable toolbars, application program interfaces (“APIs”), site profile services, search analytics, blogs, user-generated-content, personalized content and industry surveys and opinion polls. The Service includes the website at www.brightlocal.com (“Site”).
This policy describes the types of information we may collect from you or that you may provide when you visit our Site or use our Service, and our practices for collecting, using, maintaining, protecting and disclosing that information.
This policy applies to information we collect:
- On the Site.
- In e-mail, text and other electronic messages between you and the Site.
- In electronic messages between you and 3rd party customer service applications we use (olark chat, zendesk help-desk, getsatisfaction online forum)
- Via your interaction with our APIs
People Under the Age of 18
Our Site is not intended for people under 18 years of age. No one under age 18 may provide any information to or on the Site. We do not knowingly collect personal information from people under 18. If you are under 18, do not use or provide any information on this Site or on or through any of its features/register on the Site, make any purchases through the Site, use any of the interactive or public comment features of this Site or provide any information about yourself to us, including your name, address, telephone number, e-mail address or any screen name or user name you may use. If we learn we have collected or received personal information from a person under 18 years of age without verification of parental consent, we will delete that information. If you believe we might have any information from or about a person under 18, please contact our CTO, Ed Eliot at email@example.com.
Information We Collect About You and How We Collect It
We collect several types of information from and about users of our Site, including information:
- by which you may be personally identified, such as name, postal address, e-mail address or telephone number (“personal information”);
- that is about you but individually does not identify you, such as your company name and job title; and/or
- about your internet connection, the equipment you use to access our Site and usage details.
We collect this information:
- Directly from you when you provide it to us.
- Automatically as you navigate through the site. Information collected automatically may include usage details, IP addresses and information collected through cookies and other tracking technologies.
- From third parties, for example, our business partners.
Information You Provide to Us
- Information that you provide by filling in forms on our Site. This includes without limitation information provided at the time of subscribing to the Service, and when you report a problem with our Site.
- Records and copies of your correspondence (including e-mail addresses), if you contact us by email, customer support ticket, customer support chat service, customer support online forum)
- Your responses to surveys that we might ask you to complete for research purposes.
- Details of transactions you carry out through our Site and of the fulfilment of your orders. We do not store any financial data on our servers.
- Credit Card Transactions – these are handled exclusively via our Payment Gateway partner ‘Braintree Payments’. All payment related data is transferred in secure, encrypted fashion and is stored with 256-bit encryption by Braintree. . Braintree Payments takes 100% of responsibility for handling your all Credit Card Transaction data
- PayPal Transactions – these are conducted via PayPal over secure https connection. PayPal takes 100% of responsibility for handling your PayPal payment data.
- Your search queries on the Site.
- Information you enter into our Site about your marketing activities so that we can provide Service to you.
You also may provide information to be published, displayed or transmitted (hereinafter, “posted”) on public areas of the Site, or transmitted to other users of the Site or third parties (collectively, “Interactive Content”). Your Interactive Content is posted on and transmitted to others at your own risk; we cannot control the actions of other users of the Site with whom you may choose to share your Interactive Content. Therefore, we cannot and do not guarantee that Interactive Content will not be viewed by unauthorized persons.
Usage Details, IP Addresses And Cookies and Other Technologies
a) Google Analytics
We use Google Analytics to collect information about how people use this site. We do this to help us to better understand what site visitors are interested in. This enables us to continually improve the service we provide.
Google Analytics stores information about what pages you visit, how long you spend looking at the site, how you got here and what you click on. We do not collect or store your personal information (e.g. your name or address) so this information cannot be used to identify who you are. You can opt out of Google Analytics cookies by visiting this page on Google.
b) Login to BrightLocal
How We Use Your Information
We use information that we collect about you or that you provide to us, including any personal information:
- To present our Site and its contents to you.
- To provide you with information, products or services that you request from us.
- To fulfill any other purpose for which you provide it.
- To provide you with notices about your subscriptions to the Service, including expiration and renewal notices.
- To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
- To notify you about changes to our Site or any products or services we offer or provide though it.
- To allow you to participate in interactive features on our Site.
- In any other way we may describe when you provide the information.
- For any other purpose with your consent.
We never sell your personal information or provide it to others for marketing purposes.
Disclosure of Your Information
We may collect and disclose anonymous and aggregated information about our users, and other information that does not identify any individual, without restriction for the purposes of product research, to improve our Service, and for other commercial purposes.
- To our subsidiaries and affiliates.
- To fulfill the purpose for which you provide it (e.g. email address for email purposes)
- For any other purpose disclosed by us when you provide the information.
- With your consent.
We may also disclose your personal information:
- To comply with any court order, law or legal process, including to respond to any government or regulatory request.
- To enforce or apply our Terms & Conditions and other agreements, including for billing and collection purposes.
- If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of BrightLocal, our customers or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.
Choices About How We Use and Disclose Your Information
We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:
- Promotional Offers from the Company. If you do not wish to have your contact information used by the Company to promote our own or third parties’ products or services, you can opt-out by emailing us at firstname.lastname@example.org or contacting us through any of our publicly available customer service contact routes (ticketing system, chat, forum). If we have sent you a promotional e-mail, you may opt-out by clicking on the unsubscribe link and completing the subsequent steps. This opt out does not apply to information provided to the Company as a result of a product purchase, warranty registration, product service experience or other transactions.
Accessing and Correcting Your Information
You can review and change your personal information by logging into the Site and visiting your My Account page.
You may also send our CTO, Ed Eliot an email at email@example.com to request access to, correct or delete any personal information that you have provided to us. In some cases, we cannot delete your personal information except by also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.
We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration and disclosure. All information you provide to us is stored on our secure servers behind firewalls. Any payment transactions will be encrypted using SSL technology.
The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Site, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. We urge you to be careful about giving out information in public areas of the Site like message boards. The information you share in public areas may be viewed by any user of the Site.
Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Site. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Site.