Pros of using Yext
Quick submission: You can get your business information up and running on listings within 72 hours of submitting to Yext.
Automatic distribution: One of the reasons Yext can submit quickly is due its automatic platform. Input your business info and nothing further is required.
Review monitoring: If you’re on the Yext Premium plan, you gain the ability to monitor reviews across the web, which can be useful for your company’s reputation management
Listing Analytics: Yext analytics provides the ability to easily monitor how your listings are appearing in search, how many clicks they gain, and terms which bring up your business.
Cons of using Yext
Listings will go back to pre-Yext upon cancellation: One of the biggest Yext disadvantages is that if you decide to no longer subscribe, your listings will go back to how they appeared pre-Yext. This means you’re continually tied in to the Yext system instead of more flexible and cheaper alternatives.
Complicated dashboard: The user interface for Yext is largely focused around single businesses, so if you have a business with multiple locations you may find navigation on the platform quite difficult.
Limited network of websites for listings: When using Yext, you’re tied into the submission network which they operate. There is a huge amount of citation sites that Yext don’t cover in its network and your only option to submit to these would be manual input – this obviously takes up precious time!
Inconsistent review monitoring: Although Yext does offer review monitoring as an option – it is very limited. The review network does not contain many sites so reviews are often missed or not shown.
No local ranking tracking: Many SEO experts say that by listing your local business on citation sites your overall search rankings will increase. Having a ranking tracker is therefore particularly useful in order to see rankings increase and optimize where necessary.
No white-label support: If you are running an SEO or marketing agency then the chances are you require an open book when it comes to white-label support. Unfortunately, Yext reports contain icons unique to them, meaning your clients can easily discover Yext and go direct to them instead.
Limited API: If your business is looking to integrate with the API from Yext then you will notice some fairly inconsistent data missing which is still present within the Yext dashboard itself.
Yext will overwrite profiles: If you’ve set up existing business listings which Yext submits to, then they will be overwritten when you request submissions through Yext. So that great Yelp description you spent ages writing? It will be completely gone.