Yext vs BrightLocal

Get a detailed explanation of how Yext works, pros and cons, Yext pricing and a rundown of alternative listing management services

What is Yext?

Yext is location management software that can automatically update business information across major online directories and search engines. The company itself is situated in New York City, NY in the US. The software the company provides can update existing citations on the web or create new listings for your business. The types of information which can be inputted include:

  • NAP (Name, Address, and Phone number)
  • Business categories and location labels
  • Opening hours, including holiday closures
  • Business photos, videos, menus, and staff bios

As well as listing management services, Yext software also provides additional features. Depending on your Yext package, these may or may not be available upon signing up. These include tools such as Yext Reviews (Review monitoring), Yext Pages (Web page creation), and Yext Analytics (data dashboard).

Compare Yext against BrightLocal and 5 alternative citation building services

How does Yext work?

Yext works by submitting your business information to its listing network (known as the PowerListings network). Depending on the data you provide, it will fill out the forms needed to get your business found across multiple sites.

These sites include search providers such as Apple, Bing, Facebook and Google and local directories like Yelp, CitySearch and MapQuest, giving you better exposure for potential customers to find you, and assisting your website’s search engine rankings.

The Yext PowerListing network currently contains 84 total sites, but submissions may vary depending on which country your business is in, as not all listings will be relevant.

Yext Pricing – How much does Yext cost?

Yext pricing starts at $199 a year up to $999 a year for the premium, advanced package. The ‘complete’ package costs $499 a year. The table below provides an overview of the Yext pricing structure.

 Yext PlansYext PricingYext Details 
Emerging$199/yrThe 'Emerging' Yext plan includes listings on MerchantCircle, ELocal and 30 other non-premium websites.
Essential$449/yrThe 'Essential' Yext plan includes listings on key sites, including Facebook, Google, Yelp, and more.
Complete$499/yrThe 'Complete' plan includes the full 'Emerging' and 'Essential' packages alongside PowerListings+ and Analytics.
Premium$999/yrThe 'Premium' Yext plan contains everything from the other three packages, plus Review Monitoring and Yext Pages.

Depending on your business situation, Yext can be a good choice, especially if you’re looking for a quick way to push out multiple pieces of business information to online directories. However, the automatic nature in which Yext publishes data on the web means that once your Yext subscription ends, you may find listings disappear for good.

Pros and Cons of Yext

Pros of using Yext

Quick submission: You can get your business information up and running on listings within 72 hours of submitting to Yext.

Automatic distribution: One of the reasons Yext can submit quickly is due its automatic platform. Input your business info and nothing further is required.

Review monitoring: If you’re on the Yext Premium plan, you gain the ability to monitor reviews across the web, which can be useful for your company’s reputation management

Listing Analytics: Yext analytics provides the ability to easily monitor how your listings are appearing in search, how many clicks they gain, and terms which bring up your business.

Cons of using Yext

Listings will go back to pre-Yext upon cancellation: One of the biggest Yext disadvantages is that if you decide to no longer subscribe, your listings will go back to how they appeared pre-Yext. This means you’re continually tied in to the Yext system instead of more flexible and cheaper alternatives.

Complicated dashboard: The user interface for Yext is largely focused around single businesses, so if you have a business with multiple locations you may find navigation on the platform quite difficult.

Limited network of websites for listings: When using Yext, you’re tied into the submission network which they operate. There is a huge amount of citation sites that Yext don’t cover in its network and your only option to submit to these would be manual input – this obviously takes up precious time!

Inconsistent review monitoring: Although Yext does offer review monitoring as an option – it is very limited. The review network does not contain many sites so reviews are often missed or not shown.

No local ranking tracking: Many SEO experts say that by listing your local business on citation sites your overall search rankings will increase. Having a ranking tracker is therefore particularly useful in order to see rankings increase and optimize where necessary.

No white-label support: If you are running an SEO or marketing agency then the chances are you require an open book when it comes to white-label support. Unfortunately, Yext reports contain icons unique to them, meaning your clients can easily discover Yext and go direct to them instead.

Limited API: If your business is looking to integrate with the API from Yext then you will notice some fairly inconsistent data missing which is still present within the Yext dashboard itself.

Yext will overwrite profiles: If you’ve set up existing business listings which Yext submits to, then they will be overwritten when you request submissions through Yext. So that great Yelp description you spent ages writing? It will be completely gone.

Yext vs BrightLocal – Features and Pricing Comparison

Looking for an alternative to Yext? BrightLocal offer aggregator and manual listing submission services, giving you the best of both worlds. The table below compares Yext Pricing for the ‘Complete’ plan against BrightLocal aggregator and manual listing services.

Feature
BrightLocal
Yext
Manual Submissions
Cost Direct Submissions
$2-3 per site
$499/yr
One-off Fee?
Data Aggregator Submissions
Price Aggregator Submissions
$60/year
$499/year
Can order aggregators individually
No. of Sites in Network
>1600+
84
Build New Listings
Update Existing Listings
Claim Listings
Data is Permanent?*
Remove Duplicate Listings
Detailed Reports
Speed of Updates
Fast
Fast
Countries Available inbl-flags
50+
Sites submitted To:
Acxiom
InfoGroup
Neustar Localeze
Factual
Google My Business
Bing Local
Apple Maps
Facebook
Foursquare
Yellowpages.com
Angieslist.com
Superpages.com

*Data refers to ‘business information’. Some services will remove your business information if you stop paying for their service while others will let it remain in place.

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