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Based in Gaithersburg, Maryland, Blue Corona is a digital marketing agency with one goal: to help business owners and marketing executives use technology to measurably improve their marketing performance and ROI. They specialize in helping home service companies, such as HVAC, electricians, and plumbers, to accomplish three main goals:
- Increase their sales
- Reduce their marketing costs
- Differentiate their brand online
Why these goals? CEO, Ben Landers, explains:
“Home services is a highly competitive market and very saturated online. This can make it hard for businesses to stand out on search engine results pages and generate a high volume of qualified leads. We help them do this by tracking their existing advertising activities to see what’s really working for them and what isn’t. We then test new activities, track them, tweak them and repeat.
“In terms of reducing costs, when a lot of prospects come to us they’re working with six different agencies or companies, one for social, one for SEO, one for pay per click and so on, and it’s all very expensive. What we offer them instead is a full-service agency that can handle all of those things for them at a lower cost.”
To help their clients reach these goals, they offer three core services: web design/development, SEO, and pay per click. They also pride themselves on their use of tracking and data.
“No other home service marketing agency takes it to the level we do with data,” Ben says. “We gather as much accurate data and information as we can to help us learn what’s working and what’s not for each individual client, so we can build marketing strategies that deliver results.”