Time-saving and Trust-building Services
Patrick discovered BrightLocal and hasn’t looked back since adopting it as a core part of Constellation Marketing’s client package.
“BrightLocal gives us some really positive and important things. First of all, it saves us a tremendous amount of time when it comes to both building and keeping track of citations. To know that it’s being taken care of and we don’t need to put in any additional effort tracking, checking or doing quality control gives us real confidence,” says Patrick.
“Another tremendous advantage is the ability to go in and make a change to a business’s information and have it distributed across citation sites. We’ve been in situations where the name of the firm changes because they bring on a new partner, or their address changes. In this situation, the first thing we do is go to BrightLocal and make that change there. That way we know that the dissemination process can begin and is pretty much taken care of.”
BrightLocal’s white-label reporting has also proved valuable to Patrick and his team: “Some clients aren’t interested in what goes on behind the scenes, but others are really interested, and in some cases they’ve worked with companies like ours before but have never seen any real results.
“So we use the reports in BrightLocal to not only demonstrate the value we’re providing, without having to do any additional work on our side, but also to be more transparent and educational for our clients, which goes a long way to building trust.