How we increased local discovery for DexaFit Scottsdale by 33% in 6 months
“Business is booming, even better than we were expecting!”
Expanding local reach
A multi-faceted local SEO strategy
- Developed 8 new service location pages per month targeting specific cities (Carefree, Glendale, Tempe) for core services, including DEXA Scans, VO2 Max testing, and Resting Metabolic Rate (RMR) assessments.
- Maintained an active Google Business Profile with regular updates, article posts, and image uploads.
- Built 10 new niche and local directory citations per month and created a network of high-authority brand pages to strengthen topical relevance and search signals.
- Monitored and engaged with Google reviews to foster customer trust.
- Proactively flagged illegitimate or fake competitor listings to protect local rankings.
“BrightLocal is absolutely crushing it for us. I’ve got no complaints. I’m hoping they can deliver this forever.”
6 months of recording-breaking growth
After six months of strategic optimization, DexaFit Scottsdale saw real gains from its online channels. Turning their GBP and website into real lead-generation engines.
1. Turning searches into appointments
Google Business Profile (GBP) became a powerhouse for growth, steadily turning local searches into real-world visits.
Increased customer actions:
The most important metric—people taking action—saw significant double-digit growth.- Website Clicks: Rose from 203 to 249 (+22.6%)
- Driving Directions: Rose from 164 to 202 (+23.1%)
- Click-to-Calls: Rose from 50 to 54 (+8%)
Expanded visibility and mobile reach:
- Maintained a powerful 3,078 monthly GBP views.
- Mobile views jumped from 1,937 to 2,574—a 32.8% increase in on-the-go local discovery.
2. Growth metrics
Our strategy brought a steady stream of new users to the site.| Metric | Month 1 Baseline | 6 Month Result | Growth |
|---|---|---|---|
| Total Sessions | 2,955 | 3,589 | +21.4% |
| Total Users | 2,029 | 2,403 | +18.4% |
| New Users | 1,817 | 2,130 | +17.2% |
| Organic Sessions | 880 | 947 | +7.6% |
3. The #1 local authority
We secured the top spot for the most valuable search terms in the industry, ensuring DexaFit is the first name customers see.
- Organic Search (desktop and mobile): Ranked #1 for "dexa scan scottsdale," "vo2 max scottsdale," and "advanced arterial assessment."
- Google Local Pack: Captured the #1 spot for "dexa scan scottsdale," "dexa near me," "body composition scan," and "vo2 max near me."
- Google Local Finder: Dominated with #1 positions for 30+ keywords, including "dexa scan phoenix az" and "full body dexa scan."
By focusing on the terms that matter most to DexaFit's bottom line, we achieved a 91% Local Pack coverage rate.
Chris says: “91% is a pretty damn good number for Local Pack coverage. I’m going to be honest, I’ve worked for nearly seven years, and that’s great for the number of keywords that we’re tracking.”
At its core, the goal for DexaFit Scottsdale was simple: ensure that when local health enthusiasts and athletes look for answers about their bodies, they find DexaFit first.
Over the course of six months, we built a digital front door that welcomed more people into the clinic than ever before. By focusing on what real people in Scottsdale were actually searching for, we transformed DexaFit from a local option into the #1 destination for health analytics in the region.
By bridging the gap between high-tech data and local community needs, DexaFit Scottsdale has successfully cemented its reputation as the go-to expert for anyone looking to optimize their health.
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