Google Business Profile Reporting
After you’ve been using Google Business Profile (formerly known as Google My Business) for a little while, you’ll want to dive into the reporting capabilities to see how your efforts are paying off. Then, if you want to see how you can improve it, you can run a Google Business Profile Audit.
The GBP platform offers a number of ways for you to easily understand how this tool is working for your business. However, this first requires understanding what the reporting functions are.
Throughout this section, we’ll be explaining:
- Google Business Profile UTM Tracking
- Monitoring Google Business Profile
- Google Business Profile Insights
If you’re unfamiliar with UTM tracking, then you might be surprised to learn just how helpful this process can be. It’s a fantastic way to better understand the journey your users take and the intent behind their actions, which is naturally invaluable information.
Being able to efficiently monitor your business profile and make sense of the insights will also prove invaluable as you push ahead.
Google Business Profile Reporting Data: Putting it to Use
Once you’ve grasped the different ways that you can track and monitor your data, and feel confident interpreting the various analytics, you’ll be able to further hone your strategy. This can naturally lead to a more targeted plan, resulting in more visibility, more clicks, and more conversions.
As you progress, it’ll be helpful to regularly revisit your reporting and to keep a watchful eye on any changes or interesting revelations. This will enable you to keep up with how your audience is behaving and to potentially pre-empt any changes to the market. Armed with this information, you’ll be in the best possible position to catch the attention of your audience and earn their interest.