Editing Google Business Profile

Editing Google Business Profile

Keeping your Google Business Profile (formerly Google My Business) information accurate and up to date helps customers and Google alike. Just like your website, you want to actively manage and optimize your business profile in order to maintain your ranking and to keep your customers informed of any changes or updates to your business. You may even want to run a Google Business Profile Audit to see what needs updating.

Google currently offers several options for editing your Google Business Profile, including Direct Edit and editing from within your Business Profile. 

Direct Edit refers to editing your listing directly within Google Maps or a branded search, allowing profile managers to update listings without ever leaving the search. 

Business Profile Manager can be accessed by visiting business.google.com, which will take you to your business listing dashboard, or Google Business Profile Manager.

What Can Be Edited in Your Google Business Profile

No matter how you access your information, there are a variety of business details that can be edited, including:

  • Business Name
  • Category
  • Address
  • Service Areas
  • Phone Number
  • Website
  • Hours
  • Closures
  • Services
  • Products
  • And More

Editing Your Google Business Profile via Business Profile Manager

In order to edit your business information via your Business Profile Manager, you first need to claim your business. Navigate to the business listing via search, and click “claim this business”, or go to business.google.com/add and enter the name and address of your business.

Editing Google My Business - Profile Manager

If the business has already been claimed, you will be given an option to request access to the existing listing. If it is a new business, you will be invited to create a new profile.

GBP - Creating a profile

Once you have claimed your Google Business Profile and have ownership of the listing, you can update your business information, including location, hours, about info, photos products, services, attributes, and more, by simply clicking on “Info” when logged into your profile.

Google Business Profile Manager - Changing Info

Editing Your Google Business Profile via Direct Edit

It is important to note that some direct edit features may differ between Google Maps and Search, and even different operating systems.

To edit your listing via Google search, simply search “my business” or perform a branded search for a listing you manage. When your listing appears, simply click on “edit profile” to make the necessary edits to your listing.

GBP - How to edit profile

Editing a Google Business Profile within Google Maps, you’ll want to access Google Maps on your mobile device. To open your Business Profile, enter your business name in the search bar or tap your profile picture or initial. Once you’re in your Business Profile, tap Edit info in the toolbar, make your edits, and then select Submit in the top right corner of the screen.

Google Business Profile Edit Do’s and Don’ts

In order to have edits published successfully, you’ll want to keep a few things in mind. 

Do make sure your information is accurate and up to date. Google may review and verify your changes before publishing them.

Don’t stuff keywords into your business name. Google’s guidelines clearly state that you should not add additional keywords to your business name, and adding them could result in a listing suspension. (while listings are not always penalized for keyword spam, it’s better to be safe than sorry.)

Do add photos to your profile. Use high-quality, original photos of your business, products, and services. 

Don’t use stock photos. It’s a waste of your time and Google knows they’re not original.

Do utilize the Q&A section of your Google Business Profile. Be sure to answer all questions, and add some of your customers’ most frequently asked questions (with answers) to your profile to make it more valuable to potential customers and Google alike.

Don’t make up fake locations, try to use a coworking space, or PO Box for a location address. Ever. Just don’t.

Do keep your profile up to date by adding posts, updating business information and about section, adding special closures, and making any other relevant edits.

Don’t change too much at once. 

Do get your profile verified. It’s a relatively easy process, adding relevance and authority to your Google Business Profile.

Erin Jones
About the author
Erin has been working in digital marketing since 2005 and has specialized in social media and brand reputation since 2010. She is proud to be a member of the Sterling Sky Dream Team™, working with local businesses throughout North America to help them succeed online. Erin is passionate about community and loves assisting brands in finding their place, both virtually and locally.