Claire has written 35 articles
In this month’s bumper edition of Adventures in Local Marketing, Claire speaks to AI and search expert Dr Marie Haynes about all (and we mean all) things Google and AI. ...
In this episode, Claire chats to Leadferno’s Aaron Weiche about how adopting a conversion-focused mindset can benefit agencies and their clients alike. Listen to Learn Why businesses often struggle to ...
In this episode, Claire speaks to Julian Hooks, principal SEO consultant at Advertising Commissions and Senior Manager of SEO at Asurion, about the importance of customer-centricity in an industry obsessed ...
How does Google Business Profile fare when it comes to managing multiple listings in 2024? How can you get around some of the obstacles Google throws your way? In the ...
In response to BrightLocal’s Brand Beacon Report 2024 findings, this episode sees us speak to enterprise expert Steve Wiideman about all things multi-location SEO. In this wide-ranging and tactical nugget-filled ...
In this episode, we speak to Google Business Profile Platinum Product Expert, Marketing Metrology‘s Stefan Somborac, about what it’s like to volunteer to help, and most importantly learn from, local ...
If your Google Business Profile (GBP) listing falls into a category that would be considered an ‘attraction’ by Google, you might see buttons like this appearing in your New Merchant ...
Schema might not be a ranking factor, but that doesn’t mean you can leave it in the ‘to do’ pile. In this episode, structured markup master Crystal Carter lifts the ...
In this episode, Near Media‘s Mike Blumenthal highlights the Google trends we should all be paying close attention to, discusses the evolution and importance of images in Google Business Profile, ...
In this episode, Sterling Sky’s Director of Innovation, Noah Learner, teaches us how to extract meaning when looking at cold, hard data, puts overpromising podcasts (who, us?!) in Room 404, ...
In this episode, Uberall’s Krystal Taing shares her obsession with multi-location SEO, slings her pet peeves into Room 404, and delivers a rousing 5-point plan for scaling enterprise local SEO ...
In the last few years, I’ve taken Google’s monopoly in search for granted, and indeed I have cemented that dominance by turning to Google to help me out in a ...
Once you’ve claimed and optimized your Google Business Profile (formerly Google My Business) you’re ready to start checking out some of the richer features and functionality. These Google Business Profile (GBP) ...
Keeping your Google Business Profile (formerly Google My Business) information accurate and up to date helps customers and Google alike. Just like your website, you want to actively manage and ...