on the State of Multi-location GBP Management

How does Google Business Profile fare when it comes to managing multiple listings in 2024? How can you get around some of the obstacles Google throws your way?

In the latest episode of Adventures in Local Marketing, host Claire Carlile speaks to Near Media’s David Mihm about the state of GBP for multi-location businesses, SGE, schema, and much more.

Listen to Learn

• Why bulk verification can be such a struggle for enterprise businesses
• The best approach to managing local SEO between HQ and branch levels
• A two-level training framework for local SEO and enterprise businesses
• The value of third-party vendors in highlighting the importance of local SEO
• What’s next for schema and GBP Posts
• When we should be expecting Google to launch SGE, and what it might look like

Watch the Video

Resources

• BrightLocal’s Brand Beacon Report: https://www.brightlocal.com/research/brand-beacon-report/
• Near Media: https://www.nearmedia.co/
• Near Media’s Research and Analysis: https://www.nearmedia.co/tag/analysis/
• The Near Memo Podcast: https://www.nearmedia.co/memo/
• Is Google’s DMA Compliance DOA for Local Searches in Europe?: https://www.nearmedia.co/google-serp-restaurants-eu-dma-analysis/
• Don’t Put All Your Eggs In Google’s Basket – Beyond the Google Monopoly: https://www.brightlocal.com/blog/beyond-google-monopoly/
• Follow Near Media on LinkedIn: https://www.linkedin.com/company/nearmediaco/
• Follow Near Media on X: https://twitter.com/nearmediaco
• Follow David on LinkedIn: https://www.linkedin.com/in/davidmihm/