Kristian Bannister

We’re delighted to announce that Claire Carlile has joined BrightLocal as our in-house Local Search Expert. Claire’s one of the most respected and well-loved people in the local search industry, always bringing a wealth of first-hand experience and unique perspectives to the content she produces and the wisdom she shares. A rare breed, Claire combines… Read More

Kristian Bannister
June 9th, 2021

On this episode of Adventures in Local Marketing, we chatted with Colan Nielsen about how to build an effective, and importantly, unique local SEO playbook. Colan is VP of Local Search at Sterling Sky, and we tapped into his 11+ years of experience to find out the best ways to develop your own playbook. As… Read More

Kristian Bannister
May 28th, 2021

Many agencies aspire to move upmarket and work with bigger clients – and for good reason. Bigger clients lead to larger retainers, better budgets, and impressive client logos to show off to prospects. But what exactly does moving upmarket look like? And is working with big clients all it’s cracked up to be? That’s what… Read More

Kristian Bannister
April 30th, 2021

We’re only a few weeks away from the rollout of Google’s Page Experience update and, while we don’t yet know what impact it will have on rankings, it’s undoubtedly something that needs to be on the radar of every SEO. As this is arguably the biggest change to Google’s algorithm we’ve seen in recent years,… Read More

Kristian Bannister
March 30th, 2021

What’s one topic that comes up time and time again in local SEO? How to launch and maintain a successful agency. It’s something we get asked about a lot, and so we enlisted the help of Claire Carlile. Claire’s got 12 years of managing her own boutique agency under her belt, so you’ll be sure… Read More

Kristian Bannister
March 17th, 2021

Last month we launched our latest tool, Local Search Grid. By now, you’ve hopefully had a chance to try it out and see for yourself how it can add a new dimension to your local SEO analysis and reporting. If you haven’t, then head over to our launch post to learn all about it. On… Read More

Kristian Bannister
March 9th, 2021

‘Adventures in Local Marketing’ is back with a bang for 2021! In our first episode of the year, we’re joined by yet another expert guest to take stock of SEO in 2020, and to look ahead to 2021. Our guest on this episode is seasoned SEO pro and keynote speaker, Lily Ray. Lily draws from… Read More

Kristian Bannister
January 28th, 2021

There’s no doubt content is key to both ranking high in local search and generating more leads, but there’s a lot of mixed messages about the best ways to approach this. And often what ranks and what converts can be very different beasts. Luckily, we’ve enlisted Sterling Sky’s content creating champion Carrie Hill to get… Read More

Kristian Bannister
November 24th, 2020

In this episode, we talked to Cindy Krum, CEO and Founder of MobileMoxie. Cindy is one of the leading experts in mobile SEO, but her knowledge doesn’t end there. She’s always at the fore when it comes to understanding (and predicting!) what Google is up to and how SEOs should be reacting. You might have seen… Read More

Kristian Bannister
October 29th, 2020

On this month’s episode of ‘Adventures in Local Marketing’, we spoke with Ben Fisher of Steady Demand. Ben is one of just a handful of officially recognized Platinum Product Experts on Google My Business, so this was an amazing opportunity to find out: The basics you have to get right in Google My Business The ongoing… Read More

Kristian Bannister
September 28th, 2020