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New: Pinpoint Precise Ranking Insights with Flexible Grid Points

New: Pinpoint Precise Ranking Insights with Flexible Grid Points

Say goodbye to wasted grid points and say hello to more precise ranking insights with flexible grid points in Local Search Grid.

It’s time to break free of the confines of the square and make every grid point count. Add or remove grid points to track search visibility in the most crucial areas for your business or your client’s business.

Wash Away Irrelevant Grid Points

Have you ever been stuck with a report that has grid points over water? Not only is it a waste of credits, but it can lead to awkward conversations with clients who wonder why you’re “targeting people on boats.”

Chicago Before

Fret not! Now, you can simply remove any grid points that appear over bodies of water and ensure your reports make the right sort of splash with clients.

Chicago After

Think Outside the Square

Most cities and towns don’t fit neatly into a box—they come in various shapes and sizes—and a square grid may not accurately represent where potential customers are located. But with flexible grid points, you can shape your grid to better reflect the population density of any neighborhood, town, or city. That way you can focus on what truly matters in search visibility: driving more traffic and leads.

Map 3

Track Visibility in Different Regions

This update is a game-changer for businesses that travel to serve customers in multiple towns or regions. Let’s say your client is an HVAC contractor in Modesto, California. And they also serve customers in nearby cities like Sacramento, Stockton, and Fresno.

A screenshot of Google Maps that shows a Google Business Profile of an HVAC contractor in Modesto, California.

Previously, you would have to create a large grid to cover all those regions, resulting in lots of grid points in low-population areas.

Modesto Before

But now, you can create a report that only covers the specific areas they serve. This means less wastage and clearer insights into regions where they lack search visibility.Modesto After

Multi-region reports aren’t just beneficial for traveling businesses. Many brick-and-mortar businesses attract customers from different locations, such as malls, car dealerships, tourist attractions, restaurants, and spas. They too require ranking insights that accurately represent their catchment areas.

With flexible grid points, you can confidently showcase the true reach and impact of your business (or your client’s business), no matter where potential customers are located.

Make Every Grid Point Count

We’re always working to make improvements to our tools and flexible grid points is something we’re pleased to roll out. This is a change we’re confident will help you track your local visibility more accurately than ever.

It’s now available to everyone, so just open up Local Search Grid and start trying it out.

Kristian Bannister
About the author
Kristian is BrightLocal's Director of Product and Marketing. He'll pop up on the blog to let our audience know about big things happening at BrightLocal and in the local SEO industry. Kristian draws from a decade of SEO experience and has spent the last few years working in SaaS companies.

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