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Expanding Our Local Data Aggregator Coverage with GPS Network and YP Network

Expanding Our Local Data Aggregator Coverage with GPS Network and YP Network

We’ve expanded our Local Data Aggregator coverage with the addition of two new networks: GPS Network and YP Network.

GPS Network

It might sound pretty obvious, but it’s vitally important to ensure potential customers can actually find where your business is located. But, updating outdated or conflicting location information is still a challenge that local businesses frequently have to tackle.

Our own research shows that 39% of consumers would either jump ship to an alternative business or give up their search entirely if they encountered incorrect address information for a local business.

That’s where the GPS Network comes in. The GPS Network ensures a business’s location data is available and accurate on five of the most widely used navigation apps:

  • TomTom
  • Waze
  • Here
  • Uber
  • Navmii

Collectively, these apps are used by over a billion users worldwide, so you can guarantee they’re widely used by your local customers.

YP Network

While it might not have the market share it once had in the print era, Yellow Pages still remains a common way for consumers to discover and evaluate local businesses. The YP Network is made up of three sites that collectively boast 80 million users per month.

  • Yellow Pages
  • Superpages
  • DexKnows

Many of the sites and apps covered within GPS Network and YP Network are paid. Getting listed means paying for each individually and that can add up to hundreds of dollars per year. Plus, you’d have to factor in the time it’ll take to do it yourself. In some cases, the approval process is not a straightforward task.

Using these two networks within BrightLocal gives you a quicker and more affordable way to get your business information listed and accurate on these platforms.

What are Local Data Aggregators and why use them?

If you’ve got to this point and are thinking ‘this sounds great, but what the heck is a Local Data Aggregator?’, then don’t worry. Let’s take a step back and talk about how they work and the benefits.

What is a Local Data Aggregator?

Local Data Aggregators gather data about local businesses and then distribute that data out to a network of third-party business directories, mapping services, GPS services and mobile apps.

And what are the benefits of a Local Data Aggregator?

Local Data Aggregators help marketers and business owners:

  • Get their business listed in a wide variety of sites and platforms efficiently
  • Ensure that business data is accurate at the source so you don’t need to update each site or platform individually
  • Quickly update business information that’s changed

Until now, BrightLocal offered a network of three Local Data Aggregators through Citation Builder:

  • Data Axle
  • Foursquare
  • Neustar Localeze

These sites have a combined network covering hundreds of sites and platforms such as Apple Maps, Trip Advisor, MapQuest, and many more.

Many BrightLocal customers use Local Data Aggregators on top of manual citation submissions to give their businesses broader coverage and weed out existing inaccurate information. Because they offer free updates for 12 months, they’re great for businesses that might need to frequently update information such as opening hours or a change of phone number.

The addition of GPS Network and YP Network takes our coverage beyond what’s is available in the market while still ensuring unbeatable value (more on that later).

Expanded coverage for all countries

Until now, businesses located outside of the USA and Canada only had the option of using Foursquare within Citation Builder. Neustar’s network is limited to the US, and Data Axle’s is limited to North America.

We’re pleased to say that the GPS Network is available to all countries.

Businesses located in the US can use all five aggregators: Data Axle, Neustar Localeze, Foursquare, GPS Network and YP Network.

Canadian businesses can now take advantage of Data Axle, Foursquare and GPS Network

All other countries will be able to use both Foursquare and GPS Network.

How does this affect pricing?

We’ve slightly tweaked our approach to pricing and discounting for Local Data Aggregators. We hope that our new pricing is much simpler and continues to provide unbeatable value.

We’ve made our Local Data Aggregator prices consistent at $25 each and we now offer a bigger discount when buying in bundles.

Previously, discounting only kicked in when purchasing all three Local Data Aggregators. The problem was that customers could never realize this benefit outside of the US.

Additionally, the discount for all three was 8 percent, which if I’m honest felt a bit measly.

So not only are we introducing a lower threshold for bundle discounts, but we’re also upping the savings to 20% when buying all five.

1 Aggregator-$25-
2 Aggregators5%$47.50$2.50
3 Aggregators10%$67.50$7.50
4 Aggregators15%$85$15.00
5 Aggregators20%$100$25.00

How does this compare to other providers?

We looked at how our pricing stacks up in the market and we’re pleased to say that we’re still the most cost-effective option available!

In nearly every instance, we’re offering five Local Data Aggregators for less than what competitors charge for just three. In many cases, competitors are still bundling Aggregators into high price point products and services that obscure the true costs. We strive to make our pricing transparent so you know exactly what you’re paying for.

ProviderNo. of AggregatorsPrice
Advice Local3$100
DBA Platform3Bundled: $108
Moz Local3Bundled: $198
Yext2Bundled: $199
So, even if you just want to stick with the three existing Local Data Aggregators, it’s still over $30 less than the nearest competitor.

Increase your online footprint today

You can start tapping into YP Network and GPS Network with Citation Builder. Simply select any or all of the Aggregators you’d like to include when building a campaign.

New Aggregators

If you’ve already completed a Citation Builder campaign for a business, you can still get in on the action. In your Citation Builder report, you’ll see a section with all the available Local Data Aggregators.

Renewing Aggregators

Click ‘Buy Now’ to automatically create a follow-on campaign. It’s worth noting that this is only possible once a campaign has been completed and not while it’s still in progress.

New to BrightLocal? Create a Citation Builder account.

Kristian Bannister
About the author
Kristian is BrightLocal's Director of Product and Marketing. He'll pop up on the blog to let our audience know about big things happening at BrightLocal and in the local SEO industry. Kristian draws from a decade of SEO experience and has spent the last few years working in SaaS companies.

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