Getting Started with Google Business Profile
If you understand the importance of using Google Business Profile (formerly known as Google My Business) for your local business, then you’ll want to get your own account set up.
This is a process that it pays to get right the first time around, so be sure to follow the guidance given in this section to avoid potential pitfalls further down the line.
We’ll be walking you through:
- Setting up Google Business Profile
- Verifying Google Business Profile
- Verifying Google Business Profile for Multiple Locations
- Editing Google Business Profile
- Editing Google Business Profile for Multiple Locations
- Service-area Businesses and Google Business Profile
If you’re operating a business that only has one physical store, or only serves one geographical area, then you can naturally skip right through the information on multiple locations. However, if you do serve two locations or more, then you absolutely won’t want to miss this.
Once you reach the end of this section, you’ll know how to set up, verify, and edit your account, which are the very first steps to mastering Google Business Profile (GBP). You can then implement this knowledge as you begin laying the groundwork for your own local search success.
A Local Marketing Essential
If you’re going to use GBP—whether you’re a business owner or a marketer working with local clients—you’ll need to know how to do so effectively. GBP is a key tool that only continues to increase in importance as the prevalence of local search grows.
Nearly half of all Google searches are made by people looking for local information, with countless people doing so on a daily basis. So, this is why getting started with Google Business Profile is a powerful way to make sure you don’t get left behind!