As a local business owner or marketing professional, you’ll surely already be familiar with the issue of fake reviews.
Fake negative reviews can be seriously harmful to your business and fake positive reviews can give your competitors an unfair advantage. Being able to tackle both of these problems will help ensure your business gets the search visibility and the attention that it deserves.
To help you minimize the damage that fake reviews can cause to your business reputation and success, we’ll be discussing:
By the time you reach the end of this section, you’ll understand why fake reviews should be avoided at all costs, and also know how to deal with them in a professional and effective manner.
We’ll be focusing primarily on fake reviews on Google and Yelp as these are widely considered two of the most important places to focus your efforts. However, it will naturally also be helpful to utilize and monitor other review sites to expand and maintain your positive online presence.
Identifying Fake Reviews
Remember, it’s not always easy to know for sure if reviews are fake, both in terms of those left for your own business and those given to your competitors. However, if you suspect a review isn’t genuine, then taking action anyway may often be the best option.
This can sometimes be a time-consuming and frustrating process, but with the lessons learned throughout this section, you’ll be able to tackle it in the most effective way!