Local Search Optimization
If you operate a local business and you’re not working to optimize your web presence, then you’ll likely struggle to get noticed online. This could mean that you lose out on interest from a huge pool of potential customers or clients. And, of course, your loss will be someone else’s gain.
Local search optimization is a collective term for the various processes involved in boosting local search rankings. Although there’s no set formula for achieving the top spot in Google’s search results, implementing these processes will be pivotal as you strive to do so.
The key local search optimization concepts we’ll be exploring in this section are:
- Google Business Profile (opens in new Hub)
- Review Management (opens in new Hub)
- Local Citations (opens in new Hub)
- Local Link Building
- Local Keyword Research
- Improving On-page SEO
- Local Landing Pages
- Increasing Your Website’s Speed
- Local Business Schema (coming soon!)
- Multi-location SEO
These practices—which require different degrees of ongoing attention—will help to enhance the authority of your website which, in turn, can boost your organic rankings.
Getting Noticed Online
Although it can be a lot to learn, conquering local search optimization will help boost your business and get you noticed online. Most importantly, developing a powerful strategy will help you dominate the first page of Google for the search terms that are most relevant to your business. This means you’ll earn high-quality traffic from people who are looking for a product or service like yours.
There are—of course—many ways to drive interest in your business, such as through social media and paid advertising, but it’s important not to neglect local SEO. With millions of people taking to Google every day to find the products and services they need, you’ll definitely want to get a piece of the action!