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New Academy Course: A Beginner’s Guide to Local SEO

New Academy Course: A Beginner’s Guide to Local SEO

Local search engine optimization (SEO) is an essential tool for local businesses and the marketers working with them. SEO is key to establishing and boosting the online presence of a business, which will naturally lead to greater interest and potentially more sales, too.

The simple truth is, if you want your business to be discovered by local customers, then you’ll need to utilize local SEO to enhance your discoverability on Google. With 8.5 billion Google searches being made every day—and nearly half of them having local intent—it’s easy to see just how important this is. So, if your business isn’t using local SEO to get a piece of the action, then it should be!

Our new BrightLocal Academy course—A Beginner’s Guide to Local SEO—will teach you all you need to know about local SEO, and you’ll also learn exactly what to do to get started. We’ve created this course in collaboration with SEO Specialist, Greg Gifford, and we’ve covered everything from website content, inbound links, and citations, to reviews and Google Business Profile (GBP).

During the twelve videos, Greg will teach you:

  • what local SEO is and why it’s important;
  • how to determine if your business needs local SEO;
  • which signals influence visibility in local search; and
  • how to optimize those signals for local search.

You’ll also gain access to a workbook to keep track of optimization tasks for your website and GBP, plus much more! 

Here’s Greg with an overview of the course:

Who is this course for?

This course has been created for agency professionals and business owners who are new to local SEO and want to learn more. 

How can I join?

Whether you’re a BrightLocal customer or not, you can get access to this course. By enrolling for free, you’ll also be among the first to find out when new courses drop. Here’s how…

If you’re a BrightLocal customer, you can access the academy via your BrightLocal account. Simply log in, click ‘Learning Resources’ at the top of the screen and select ‘BrightLocal Academy’ from the dropdown menu.

New Learning Resources Screenshot

You’ll need to create a free BrightLocal Academy account before you can enroll in ‘A Beginner’s Guide to Local SEO’.

If you’re not a BrightLocal customer, you can join BrightLocal Academy for free here and follow the same steps above to enroll in the course.

Want to know more about BrightLocal Academy? 

Check out the official BrightLocal Academy FAQs here: 

What is BrightLocal Academy, how does it work, and how can I enroll?  

What courses does BrightLocal Academy offer and how long do they take?  

If you have any further questions, feel free to get in touch with us or leave a comment below. We hope you find this fresh new course useful, and we can’t wait to hear how it’s helped you improve your local SEO skills.

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Kate Herbert-Smith
About the author
Kate is responsible for managing BrightLocal’s educational content, ensuring we create valuable resources and courses that upskill the local SEO community so they can become experts in local marketing and using BrightLocal products.

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