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New Academy Course: Essential Google Business Profile Tasks for Agencies

New Academy Course: Essential Google Business Profile Tasks for Agencies

Are you familiar with the tasks that require attention for your clients’ Google Business Profiles (GBP), yet uncertain where to begin? Ever wished for access to the precise guidance, templates, or frameworks that could streamline your workflow and ensure those tasks are completed effectively? Look no further! 

Our latest course, Essential Google Business Profile Tasks for Agencies, led by expert Claire Carlile Rees, is tailored exclusively for agencies and designed to equip you with the tools and strategies needed for success. This course has everything from seamless client onboarding strategies to practical monitoring techniques!

Throughout the course, you’ll gain access to four useful spreadsheet templates, ensuring you stay organized and ahead of the competition. Plus:

  1. Efficient Client Onboarding Processes: Learn the secrets to seamless client onboarding that will impress your clients and set the stage for long-term success. 
  2. Effective UTM Tagging Strategies: Unlock the power of UTM tagging. Discover how to generate and implement effective tags that will deepen your understanding of marketing attribution.
  3. How to Harness Google Business Profile Services and Products: Dive deep into the world of Google Business Profile and discover how to leverage its Services and Products features to maximize your clients’ visibility. From optimizing profiles to utilizing advanced features, you’ll be equipped with the knowledge and skills needed to dominate local search.
  4. How to Monitor Google Business Profiles Like a Pro: Stay ahead of the curve with practical monitoring techniques that ensure you’re always in the know. From tracking performance metrics to identifying areas for improvement, you’ll learn how to keep your finger on the pulse of your clients’ Google Business Profiles.

Here’s Claire with an overview of the course:

Like all BrightLocal Academy courses, you can strengthen your understanding through interactive activities and quizzes, guaranteeing a thorough grasp of the concepts. When completed, put your knowledge to the test with a final exam and show off your new-found skills with a shareable certificate.

Who is this course for?

This course suits anyone working in or on local SEO – whether you’re in-house or on the agency side, working in a multi-location or single location. Pick and choose from the lesson units depending on the types of services that you’re offering and to whom.

How can I join?

Anyone can access this course, whether or not you’re a BrightLocal customer. You can also be among the first to find out when new courses drop by enrolling for free. Here’s how:

If you’re a BrightLocal customer, you can access the academy via your BrightLocal account. Log in, click ‘Learning Resources’ at the top of the screen, and select ‘BrightLocal Academy’ from the dropdown menu.

Learning Resources - BrightLocal Academy

You must create a free BrightLocal Academy account before enrolling in the ‘Essential Google Business Profile Tasks for Agencies’ course.

If you’re not a BrightLocal customer, you can join BrightLocal Academy for free and follow the steps above to enroll in the course.

Want to know more about BrightLocal Academy? 

Check out the official BrightLocal Academy FAQs here: 

What is BrightLocal Academy, how does it work, and how can I enroll?    

What courses does BrightLocal Academy offer, and how long do they take?    

If you have any questions of your own, feel free to get in touch with us or leave a comment below. We hope you find this fresh new course useful, and we can’t wait to hear how it’s helped you improve your local SEO skills.

Kate Herbert-Smith
About the author
Kate is responsible for managing BrightLocal’s educational content, ensuring we create valuable resources and courses that upskill the local SEO community so they can become experts in local marketing and using BrightLocal products.

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