New Academy Course: Google My Business Management 101

New Academy Course: Google My Business Management 101

It’s no secret that Google My Business (GMB) is an incredibly popular platform and plays a huge part in influencing local rankings. According to a survey carried out by Whitespark, Google My Business is the number 1 ranking factor for the local pack.

But GMB goes beyond rankings. Many call it the homepage for local businesses—the first place customers will find and evaluate your business—whether they are looking at customer reviews, exploring your services, or converting directly from your listing.

This is why we’re proud to announce the next free course to land in BrightLocal Academy: Google My Business Management 101.

We’ve created this detailed new course in collaboration with local SEO and GMB expert Niki Mosier. Why? Well, we noticed that there’s lots of advice out there about setting up and optimizing a GMB listing but not a great deal about managing and maintaining them.

Google My Business isn’t just a one-and-done activity. Understanding how to handle the ongoing maintenance of a GMB listing is key to ensuring you see continual local visibility success. That’s why this course goes beyond giving advice on how to simply enhance GMB listings and includes clear guidance on how to manage and maintain them for long-term success.

Throughout the six lessons, Niki shares her knowledge on how to:

  • Claim, verify and optimize a GMB listing
  • Generate and respond to GMB reviews
  • Fight GMB spam and beat competitors
  • Report on GMB success with key stakeholders
  • Maintain a GMB listing on an ongoing basis

This course was so fun to make and I’m excited for others to learn from it! I’ve claimed and managed tons of GMB listings for clients over my career so I was very happy to put this knowledge together to share with others. The lessons in this course will answer important questions you might have about managing a GMB listing and make the whole process much easier for you.” – Course Leader Niki Mosier

Watch this video to find out what it’s all about… 

Enroll today and gain from Niki’s 10 years of experience as an agency SEO digging deep into local SEO and Google My Business listings for dozens of different clients. 

Enroll Today (1)

Who is this course for?

If you’re one of the following, we’re confident you’ll get a ton of value from enrolling today:

  • Agency professionals or marketing consultants who want to gain confidence in managing and maintaining GMB listings for clients
  • Consultants or agencies wanting to branch out and offer GMB services for the first time
  • Small business owners looking to set up and handle the ongoing maintenance of their own GMB listing 

How can I join?

Whether you’re a BrightLocal customer or not, you can get access to this course, and be among the first to find out when new courses drop, by enrolling for free. Here’s how…

If you’re a BrightLocal customer, you can access the academy via your BrightLocal account. Simply log in, click ‘Learning Resources’ at the top of the screen and select ‘BrightLocal Academy’ from the dropdown menu.

You’ll be taken straight to your academy account page where you can enroll on the ‘Google My Business Management 101’ course.

Access BL Academy

If you’re not a BrightLocal customer, you can join BrightLocal Academy for free here and follow the same steps above to enroll on the course.

Want to know more about BrightLocal Academy?

Check out the official BrightLocal Academy FAQs here:

If you have any questions of your own, feel free to get in touch with us or leave a comment below. We hope you find this fresh new course useful, and can’t wait to hear how it’s helped you improve your local SEO skills.


Kate Herbert-Smith
About the author
Kate is responsible for managing BrightLocal’s educational content, ensuring we create valuable resources and courses that upskill the local SEO community so they can become experts in local marketing and using BrightLocal products.

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